VRA (Vera Bradley) Moat Score: 5/10 (As of Jun. 30, 2026)


VRA Vera Bradley Inc VRA
65 GF Score
Price $3.89
GF Value $3.86
Valuation Fairly Valued
! 5 Warning Signs
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What is Vera Bradley Moat Score?

Vera Bradley VRA -2.02% 65 Moat Score is 5 as of Jun. 30, 2026. GuruFocus rates VRA with a GF Score™ of 65/100 and a GF Value™ of $3.86 (Fairly Valued). The stock has 5 warning signs investors should review. Among 1,146 Manufacturing - Apparel & Accessories companies, Vera Bradley ranks better than 97.99% on this metric.

Vera Bradley has the Moat Score of 5, which implies that the company might have Narrow Moat - Solid narrow moat.

Vera Bradley has Narrow Moat: Vera Bradley Inc has a solid narrow moat due to its strong brand and customer loyalty in the fashion industry. However, it faces intense competition and lacks significant pricing power.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Vera Bradley might have Narrow Moat - Solid narrow moat.

Vera Bradley  (NAS:VRA) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Vera Bradley Moat Score Related Terms

VRA vs FMFC, AREB, FOSL: Moat Score Comparison

For the Footwear & Accessories subindustry, Vera Bradley's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Vera Bradley Moat Score vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Vera Bradley's Moat Score distribution charts can be found below:

* The bar in red indicates where Vera Bradley's Moat Score falls into.


VRA
65GF Score
Vera Bradley Inc VRA
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 5 mean?
Vera Bradley (VRA) has a Moat Score of 5 as of Jun. 30, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Vera Bradley ranks #23 out of 1146 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 2%.
Is Vera Bradley's Moat Score too high?
Vera Bradley's current Moat Score is 5. Based on the distribution chart, Vera Bradley ranks #23 out of 1146 companies in the Manufacturing - Apparel & Accessories industry, which is in the top quartile — a strong position relative to peers. Overall, Vera Bradley has a GF Score™ of 65/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Vera Bradley's Moat Score compare to FMFC and AREB?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Vera Bradley ranks #23 out of 1146 companies for Moat Score. This places Vera Bradley in the top 2% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Manufacturing - Apparel & Accessories company?
A good Moat Score depends on the Manufacturing - Apparel & Accessories industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Vera Bradley's current Moat Score is 5. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Vera Bradley stock overvalued right now?
Based on GuruFocus' analysis, Vera Bradley (VRA) is currently considered Fairly Valued. The stock's GF Value™ is $3.86, compared to a current price of $3.89 — trading 0.8% above its estimated fair value. The current Moat Score is 5. Vera Bradley's overall GF Score™ is 65/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Vera Bradley (VRA), the current Moat Score is 5 as of Jun. 30, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Vera Bradley (VRA) Overvalued in 2026?

Based on GuruFocus' analysis, Vera Bradley stock appears to be overvalued. The current stock price of $3.89 is trading 0.8% above its estimated GF Value™ of $3.86. GuruFocus considers Vera Bradley to be Fairly Valued.

Key valuation signals for VRA:

  • Moat Score: 5
  • GF Value™: $3.86 vs. price of $3.89 (0.8% above fair value)
  • GF Score™: 65/100 with 5 warning signs

No single metric tells the full story. See the VRA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Vera Bradley Business Description

Other Exchanges ELI:Germany
Address 12420 Stonebridge Road, Roanoke, IN, USA, 46783
Vera Bradley Inc designs women's handbags, luggage, and travel items, fashion and home accessories, and gifts. Each category comprises a substantial component of total sales, with the bags category comprising the majority of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its products, and the company distributes the products through its distribution center in Indiana. The Company has three reportable segments: Vera Bradley Direct and Vera Bradley Indirect.
65GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$3.89
Price
$3.86
GF Value