Vera BradleyVRA +2.60%66 Gross Margin % is 51.76% as of Apr. 2026, which is 4% below its 10-year median of 54.09. GuruFocus rates VRA with a GF Score™ of 66/100 and a GF Value™ of $3.86 (Fairly Valued). The stock has 5 warning signs investors should review. Among 1,027 Manufacturing - Apparel & Accessories companies, Vera Bradley ranks better than 75.07% on this metric.
Vera Bradley had a gross margin of 51.76% for the quarter that ended in Apr. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Vera Bradley was -3.10% per year.
Vera Bradley (NAS:VRA) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Vera Bradley had a gross margin of 51.76% for the quarter that ended in Apr. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Vera Bradley Gross Margin % Related Terms
Vera Bradley Gross Margin % Historical Data
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The historical data trend for Vera Bradley's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
VRA vs FMFC, AREB, FOSL: Gross Margin % Comparison
For the Footwear & Accessories subindustry, Vera Bradley's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Vera Bradley Gross Margin % vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Vera Bradley's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Vera Bradley's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Vera Bradley (VRA) has a Gross Margin % of 51.76% as of Apr. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Vera Bradley and its competitors. This is near median its historical median of 54.09. Over the past decade, Vera Bradley's Gross Margin % has ranged from 46.37 to 57.34. According to the industry distribution chart, Vera Bradley ranks #256 out of 1027 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 24.9%.
Is Vera Bradley's Gross Margin % too high?
Vera Bradley's current Gross Margin % of 51.76% is near median its 10-year median of 54.09. Over the past 10 years, this metric has ranged from a low of 46.37 to a high of 57.34. The Manufacturing - Apparel & Accessories industry median Gross Margin % is 28.34. Vera Bradley's value of 51.76% is 82.6% above this industry median. Based on the distribution chart, Vera Bradley ranks #256 out of 1027 companies in the Manufacturing - Apparel & Accessories industry, which is in the top quartile — a strong position relative to peers. Overall, Vera Bradley has a GF Score™ of 66/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Vera Bradley's Gross Margin % compare to FMFC and AREB?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Vera Bradley ranks #256 out of 1027 companies for Gross Margin %. This places Vera Bradley in the top 25% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 28.34. Vera Bradley's value of 51.76% is 82.6% above this benchmark. Historically, Vera Bradley's own Gross Margin % has ranged from 46.37 to 57.34 over the past decade. While the company's 10-year median is 54.09 vs. the industry median of 28.34, Vera Bradley has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Manufacturing - Apparel & Accessories company?
The median Gross Margin % among Manufacturing - Apparel & Accessories companies is 28.34, based on 1,027 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Vera Bradley's current Gross Margin % of 51.76% is 82.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Vera Bradley and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Gross Margin % is 28.34 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Vera Bradley's current Gross Margin % is 51.76%, which is near median its own 10-year median of 54.09. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Vera Bradley stock overvalued right now?
Based on GuruFocus' analysis, Vera Bradley (VRA) is currently considered Fairly Valued. The stock's GF Value™ is $3.86, compared to a current price of $3.92 — trading 1.6% above its estimated fair value. The current Gross Margin % is 51.76%, which is near median its 10-year median of 54.09 and 82.6% above the Manufacturing - Apparel & Accessories industry median of 28.34. Vera Bradley's overall GF Score™ is 66/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Vera Bradley (VRA), the current Gross Margin % is 51.76% as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Vera Bradley (VRA) Overvalued in 2026?
Based on GuruFocus' analysis, Vera Bradley stock appears to be overvalued.
The current stock price of $3.92 is trading 1.6% above its estimated GF Value™ of $3.86.
GuruFocus considers Vera Bradley to be Fairly Valued.
Key valuation signals for VRA:
Gross Margin %: 51.76% (near median its 10-year median of 54.09)
GF Value™: $3.86 vs. price of $3.92 (1.6% above fair value)
Industry Position: 82.6% above the Manufacturing - Apparel & Accessories median (#256 of 1027)
No single metric tells the full story. See the VRA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Vera Bradley Inc designs women's handbags, luggage, and travel items, fashion and home accessories, and gifts. Each category comprises a substantial component of total sales, with the bags category comprising the majority of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its products, and the company distributes the products through its distribution center in Indiana. The Company has three reportable segments: Vera Bradley Direct and Vera Bradley Indirect.
66GF Score
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