VRA (Vera Bradley) Cyclically Adjusted PB Ratio: 0.39 (As of Jul. 19, 2026) — 45% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

VRA Vera Bradley Inc VRA
65 GF Score
Price $3.76
GF Value $3.89
Valuation Fairly Valued
! 5 Warning Signs
View Full Analysis

What is Vera Bradley Cyclically Adjusted PB Ratio?

Vera Bradley VRA -2.34% 65 Cyclically Adjusted PB Ratio is 0.39 as of Jul. 19, 2026, which is 45% below its 10-year median of 0.71. GuruFocus rates VRA with a GF Score™ of 65/100 and a GF Value™ of $3.89 (Fairly Valued). The stock has 5 warning signs investors should review. Among 882 Manufacturing - Apparel & Accessories companies, Vera Bradley ranks better than 81.41% on this metric.

As of today (2026-07-19), Vera Bradley's current share price is $3.76. Vera Bradley's Cyclically Adjusted Book per Share for the quarter that ended in Apr. 2026 was $9.73. Vera Bradley's Cyclically Adjusted PB Ratio for today is 0.39.

The historical rank and industry rank for Vera Bradley's Cyclically Adjusted PB Ratio or its related term are showing as below:

VRA' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 0.18   Med: 0.71   Max: 2.36
Current: 0.39

During the past years, Vera Bradley's highest Cyclically Adjusted PB Ratio was 2.36. The lowest was 0.18. And the median was 0.71.

VRA's Cyclically Adjusted PB Ratio is ranked better than
81.41% of 882 companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 1.01 vs VRA: 0.39

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Vera Bradley's adjusted book value per share data for the three months ended in Apr. 2026 was $4.468. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is $9.73 for the trailing ten years ended in Apr. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Vera Bradley  (NAS:VRA) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Vera Bradley Cyclically Adjusted PB Ratio Related Terms


Vera Bradley Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Vera Bradley's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Vera Bradley Cyclically Adjusted PB Ratio Chart

Vera Bradley Annual Data
Trend Jan17 Jan18 Jan19 Jan20 Jan21 Jan22 Jan23 Jan24 Jan25 Jan26
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.97 0.64 0.79 0.38 0.25

Vera Bradley Quarterly Data
Jul21 Oct21 Jan22 Apr22 Jul22 Oct22 Jan23 Apr23 Jul23 Oct23 Jan24 Apr24 Jul24 Oct24 Jan25 Apr25 Jul25 Oct25 Jan26 Apr26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.20 0.20 0.24 0.25 0.42

VRA vs FMFC, AREB, FOSL: Cyclically Adjusted PB Ratio Comparison

For the Footwear & Accessories subindustry, Vera Bradley's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Vera Bradley Cyclically Adjusted PB Ratio vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Vera Bradley's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Vera Bradley's Cyclically Adjusted PB Ratio falls into.


VRA
65GF Score
Vera Bradley Inc VRA
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Vera Bradley Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Vera Bradley's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=3.76/9.73
=0.39

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Vera Bradley's Cyclically Adjusted Book per Share for the quarter that ended in Apr. 2026 is calculated as:

For example, Vera Bradley's adjusted Book Value per Share data for the three months ended in Apr. 2026 was:

Adj_Book=Book Value per Share/CPI of Apr. 2026 (Change)*Current CPI (Apr. 2026)
=4.468/333.0200*333.0200
=4.468

Current CPI (Apr. 2026) = 333.0200.

Vera Bradley Quarterly Data

Book Value per Share CPI Adj_Book
201607 7.565 240.628 10.470
201610 7.734 241.729 10.655
201701 7.835 242.839 10.745
201704 7.703 244.524 10.491
201707 7.778 244.786 10.582
201710 7.792 246.663 10.520
201801 8.045 247.867 10.809
201804 7.989 250.546 10.619
201807 8.256 252.006 10.910
201810 8.317 252.885 10.953
201901 8.580 251.712 11.352
201904 8.461 255.548 11.026
201907 8.635 256.571 11.208
201910 8.664 257.346 11.212
202001 9.067 257.971 11.705
202004 8.251 256.389 10.717
202007 8.793 259.101 11.302
202010 9.123 260.388 11.668
202101 9.424 261.582 11.998
202104 9.192 267.054 11.463
202107 9.489 273.003 11.575
202110 9.682 276.589 11.657
202201 9.872 281.148 11.693
202204 9.614 289.109 11.074
202207 8.796 296.276 9.887
202210 9.033 298.012 10.094
202301 8.171 299.170 9.096
202304 7.976 303.363 8.756
202307 8.316 305.691 9.059
202310 8.507 307.671 9.208
202401 8.435 308.417 9.108
202404 8.184 313.548 8.692
202407 8.449 314.540 8.945
202410 8.100 315.664 8.545
202501 6.460 317.671 6.772
202504 5.231 320.795 5.430
202507 5.029 323.048 5.184
202510 4.581 0.000
202601 4.707 325.252 4.819
202604 4.468 333.020 4.468

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 0.39 mean?
Vera Bradley (VRA) has a Cyclically Adjusted PB Ratio of 0.39 as of Jul. 19, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Vera Bradley and its competitors. This is 45% below median its historical median of 0.71. Over the past decade, Vera Bradley's Cyclically Adjusted PB Ratio has ranged from 0.18 to 2.36. According to the industry distribution chart, Vera Bradley ranks #164 out of 882 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 18.6%.
Is Vera Bradley's Cyclically Adjusted PB Ratio too high?
Vera Bradley's current Cyclically Adjusted PB Ratio of 0.39 is 45% below median its 10-year median of 0.71. Over the past 10 years, this metric has ranged from a low of 0.18 to a high of 2.36. The Manufacturing - Apparel & Accessories industry median Cyclically Adjusted PB Ratio is 1.01. Vera Bradley's value of 0.39 is 61.4% below this industry median. Based on the distribution chart, Vera Bradley ranks #164 out of 882 companies in the Manufacturing - Apparel & Accessories industry, which is in the top quartile — a strong position relative to peers. Overall, Vera Bradley has a GF Score™ of 65/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Vera Bradley's Cyclically Adjusted PB Ratio compare to FMFC and AREB?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Vera Bradley ranks #164 out of 882 companies for Cyclically Adjusted PB Ratio. This places Vera Bradley in the top 19% of its industry — outperforming the majority of peers. The industry median Cyclically Adjusted PB Ratio is 1.01. Vera Bradley's value of 0.39 is 61.4% below this benchmark. Historically, Vera Bradley's own Cyclically Adjusted PB Ratio has ranged from 0.18 to 2.36 over the past decade. While the company's 10-year median is 0.71 vs. the industry median of 1.01, Vera Bradley has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Manufacturing - Apparel & Accessories company?
The median Cyclically Adjusted PB Ratio among Manufacturing - Apparel & Accessories companies is 1.01, based on 882 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Vera Bradley's current Cyclically Adjusted PB Ratio of 0.39 is 61.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Vera Bradley and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Cyclically Adjusted PB Ratio is 1.01 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Vera Bradley's current Cyclically Adjusted PB Ratio is 0.39, which is 45% below median its own 10-year median of 0.71. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Vera Bradley stock overvalued right now?
Based on GuruFocus' analysis, Vera Bradley (VRA) is currently considered Fairly Valued. The stock's GF Value™ is $3.89, compared to a current price of $3.76 — trading 3.3% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 0.39, which is 45% below median its 10-year median of 0.71 and 61.4% below the Manufacturing - Apparel & Accessories industry median of 1.01. Vera Bradley's overall GF Score™ is 65/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Vera Bradley (VRA), the current Cyclically Adjusted PB Ratio is 0.39 as of Jul. 19, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Vera Bradley (VRA) Overvalued in 2026?

Based on GuruFocus' analysis, Vera Bradley stock appears to be undervalued. The current stock price of $3.76 is trading 3.3% below its estimated GF Value™ of $3.89. GuruFocus considers Vera Bradley to be Fairly Valued.

Key valuation signals for VRA:

  • Cyclically Adjusted PB Ratio: 0.39 (45% below median its 10-year median of 0.71)
  • GF Value™: $3.89 vs. price of $3.76 (3.3% below fair value)
  • GF Score™: 65/100 with 5 warning signs
  • Industry Position: 61.4% below the Manufacturing - Apparel & Accessories median (#164 of 882)

No single metric tells the full story. See the VRA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Vera Bradley Business Description

Other Exchanges ELI:Germany
Address 12420 Stonebridge Road, Roanoke, IN, USA, 46783
Vera Bradley Inc designs women's handbags, luggage, and travel items, fashion and home accessories, and gifts. Each category comprises a substantial component of total sales, with the bags category comprising the majority of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its products, and the company distributes the products through its distribution center in Indiana. The Company has three reportable segments: Vera Bradley Direct and Vera Bradley Indirect.
65GF Score

Get the complete analysis for VRA

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$3.76
Price
$3.89
GF Value