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Pineapple FinancialPAPL -5.41%10 Gross Margin % is 16.79% as of May. 2026, which is 135% above its 10-year median of 7.13. GuruFocus rates PAPL with a GF Score™ of 10/100 and a GF Value™ of $0.83 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 43 Banks companies, Pineapple Financial ranks worse than 83.72% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Pineapple Financial had a gross margin of 16.79% for the quarter that ended in May. 2026 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Pineapple Financial Gross Margin % Related Terms
Pineapple Financial Gross Margin % Historical Data
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The historical data trend for Pineapple Financial's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
PAPL vs BLNE, CNF, MMCP: Gross Margin % Comparison
For the Mortgage Finance subindustry, Pineapple Financial's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pineapple Financial Gross Margin % vs Banks Industry
For the Banks industry and Financial Services sector, Pineapple Financial's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Pineapple Financial's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Pineapple Financial (PAPL) has a Gross Margin % of 16.79% as of May. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Pineapple Financial and its competitors. This is 135% above median its historical median of 7.13. Over the past decade, Pineapple Financial's Gross Margin % has ranged from 1.05 to 58.24. According to the industry distribution chart, Pineapple Financial ranks #36 out of 43 companies in the Banks industry, placing it in the top 83.7%.
Is Pineapple Financial's Gross Margin % too high?
Pineapple Financial's current Gross Margin % of 16.79% is 135% above median its 10-year median of 7.13. Over the past 10 years, this metric has ranged from a low of 1.05 to a high of 58.24. The Banks industry median Gross Margin % is 40.26. Pineapple Financial's value of 16.79% is 58.3% below this industry median. Based on the distribution chart, Pineapple Financial ranks #36 out of 43 companies in the Banks industry, which is in the bottom quartile relative to peers. Overall, Pineapple Financial has a GF Score™ of 10/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Pineapple Financial's Gross Margin % compare to BLNE and CNF?
According to the Banks industry distribution chart, Pineapple Financial ranks #36 out of 43 companies for Gross Margin %. This places Pineapple Financial in the lower half of its industry. The industry median Gross Margin % is 40.26. Pineapple Financial's value of 16.79% is 58.3% below this benchmark. Historically, Pineapple Financial's own Gross Margin % has ranged from 1.05 to 58.24 over the past decade. While the company's 10-year median is 7.13 vs. the industry median of 40.26, Pineapple Financial has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Banks company?
The median Gross Margin % among Banks companies is 40.26, based on 43 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pineapple Financial's current Gross Margin % of 16.79% is 58.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Pineapple Financial and its competitors. For the Banks industry, the median Gross Margin % is 40.26 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pineapple Financial's current Gross Margin % is 16.79%, which is 135% above median its own 10-year median of 7.13. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pineapple Financial stock overvalued right now?
Based on GuruFocus' analysis, Pineapple Financial (PAPL) is currently considered Significantly Overvalued. The stock's GF Value™ is $0.83, compared to a current price of $1.05 — trading 26.5% above its estimated fair value. The current Gross Margin % is 16.79%, which is 135% above median its 10-year median of 7.13 and 58.3% below the Banks industry median of 40.26. Pineapple Financial's overall GF Score™ is 10/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Pineapple Financial (PAPL), the current Gross Margin % is 16.79% as of May. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pineapple Financial (PAPL) Overvalued in 2026?
Based on GuruFocus' analysis, Pineapple Financial stock appears to be overvalued.
The current stock price of $1.05 is trading 26.5% above its estimated GF Value™ of $0.83.
GuruFocus considers Pineapple Financial to be Significantly Overvalued.
Key valuation signals for PAPL:
Gross Margin %: 16.79% (135% above median its 10-year median of 7.13)
GF Value™: $0.83 vs. price of $1.05 (26.5% above fair value)
Industry Position: 58.3% below the Banks median (#36 of 43)
No single metric tells the full story. See the PAPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pineapple Financial Inc is a Canada-based mortgage technology and brokerage company that provides mortgage brokerage services and technology solutions to Canadian mortgage agents, brokers, sub-brokers, brokerages, and consumers. Through its data-driven systems together with cloud-based tools, it offers advantages in the Canadian mortgage industry relative to alternative mortgage broker arrangements and also provides back office services.
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