goeasyEHMEF 71 Pretax Margin % is -89.59% as of Dec. 2025. GuruFocus rates EHMEF with a GF Score™ of 71/100 and a GF Value™ of $143.04 (Possible Value Trap). The stock has 7 warning signs investors should review. Among 533 Credit Services companies, goeasy ranks worse than 83.49% on this metric.
Pre-Tax margin is calculated as Pre-Tax Income divided by its Revenue. goeasy's Pre-Tax Income for the
three
months ended in Dec. 2025 was $-290 Mil. goeasy's Revenue for the
three
months ended in Dec. 2025 was $324 Mil. Therefore, goeasy's pretax margin for the quarter that ended in Dec. 2025 was -89.59%.
The historical rank and industry rank for goeasy's Pretax Margin % or its related term are showing as below:
EHMEF'
s Pretax Margin % Range Over the Past 10 Years
Min: -10.66 Med: 16.95 Max: 38.33
Current: -10.66
EHMEF's Pretax Margin % is ranked worse than 83.49% of 533
companies
in the Credit Services industry
Industry Median: 20.02
vs EHMEF: -10.66
goeasy (OTCPK:EHMEF) Pretax Margin % Explanation
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
goeasy Pretax Margin % Related Terms
goeasy Pretax Margin % Historical Data
* Premium members only.
The historical data trend for goeasy's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Credit Services subindustry, goeasy's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
goeasy Pretax Margin % vs Credit Services Industry
For the Credit Services industry and Financial Services sector, goeasy's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where goeasy's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
goeasy (EHMEF) has a Pretax Margin % of -89.59% as of Dec. 2025. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on goeasy and its competitors. According to the industry distribution chart, goeasy ranks #445 out of 533 companies in the Credit Services industry, placing it in the top 83.5%.
Is goeasy's Pretax Margin % too high?
goeasy's current Pretax Margin % is -89.59%. Based on the distribution chart, goeasy ranks #445 out of 533 companies in the Credit Services industry, which is in the bottom quartile relative to peers. Overall, goeasy has a GF Score™ of 71/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does goeasy's Pretax Margin % compare to V and MA?
According to the Credit Services industry distribution chart, goeasy ranks #445 out of 533 companies for Pretax Margin %. This places goeasy in the lower half of its industry. The industry median Pretax Margin % is 20.02. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Credit Services company?
The median Pretax Margin % among Credit Services companies is 20.02, based on 533 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on goeasy and its competitors. For the Credit Services industry, the median Pretax Margin % is 20.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. goeasy's current Pretax Margin % is -89.59%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is goeasy stock overvalued right now?
Based on GuruFocus' analysis, goeasy (EHMEF) is currently considered Possible Value Trap. The stock's GF Value™ is $143.04, compared to a current price of $29.75 — trading 79.2% below its estimated fair value. The current Pretax Margin % is -89.59%. goeasy's overall GF Score™ is 71/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For goeasy (EHMEF), the current Pretax Margin % is -89.59% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is goeasy (EHMEF) Overvalued in 2026?
Based on GuruFocus' analysis, goeasy stock appears to be undervalued.
The current stock price of $29.75 is trading 79.2% below its estimated GF Value™ of $143.04.
GuruFocus considers goeasy to be Possible Value Trap.
Key valuation signals for EHMEF:
Pretax Margin %: -89.59%
GF Value™: $143.04 vs. price of $29.75 (79.2% below fair value)
No single metric tells the full story. See the EHMEF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
goeasy Ltd is a financial services company. The principal operating activities of the company include providing loans and other financial services to consumers and leasing household products to consumers. Customers can transact seamlessly through an omnichannel model that includes online and mobile platforms. The company operates in two reportable segments: easyfinancial and easyhome. A majority of its revenue is generated from the easyfinancial segment, which lends out capital in the form of unsecured and secured consumer loans to nonprime borrowers. This segment offers unsecured and real estate secured installment loans and also specializes in financing consumer purchases in the powersports, automotive, retail, healthcare, and home improvement categories.
71GF Score
Get the complete analysis for EHMEF
Pretax Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
EHMEF has been successfully added to your 
