ISCDF (Isracard) Selling and Marketing Expense: $224 Mil (TTM As of Mar. 2026)


ISCDF Isracard Ltd ISCDF
77 GF Score
Price $4.40
GF Value $4.56
! 6 Warning Signs
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What is Isracard Selling and Marketing Expense?

Isracard ISCDF 77 Selling and Marketing Expense is $224 Mil as of Mar. 2026. GuruFocus rates ISCDF with a GF Score™ of 77/100 and a GF Value™ of $4.56. The stock has 6 warning signs investors should review.

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Isracard's Selling and Marketing Expense for the three months ended in Mar. 2026 was $73 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2026 was $224 Mil.

Isracard Selling and Marketing Expense Related Terms

Isracard Selling and Marketing Expense Historical Data

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The historical data trend for Isracard's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Isracard Selling and Marketing Expense Chart

Isracard Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling and Marketing Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 127.90 155.01 170.54 196.32 221.77

Isracard Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 70.73 68.41 79.98 2.64 73.37
ISCDF
77GF Score
Isracard Ltd ISCDF
Selling and Marketing Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Isracard Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $224 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling and Marketing Expense of $224 Mil mean?
Isracard (ISCDF) has a Selling and Marketing Expense of $224 Mil as of Mar. 2026. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Isracard and its competitors.
Is Isracard's Selling and Marketing Expense too high?
Isracard's current Selling and Marketing Expense is $224 Mil. Overall, Isracard has a GF Score™ of 77/100, reflecting its overall financial health beyond just this single metric.
How does Isracard's Selling and Marketing Expense compare to V and MA?
Isracard's Selling and Marketing Expense of $224 Mil can be compared against companies in the Credit Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling and Marketing Expense for a Credit Services company?
A good Selling and Marketing Expense depends on the Credit Services industry context. However, Selling and Marketing Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling and Marketing Expense mean?
A high Selling and Marketing Expense can signal that a stock is expensive relative to its fundamentals. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Isracard and its competitors. Isracard's current Selling and Marketing Expense is $224 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Isracard stock overvalued right now?
Isracard (ISCDF) has a current Selling and Marketing Expense of $224 Mil. The stock's GF Value™ is $4.56, compared to a current price of $4.40 — trading 3.5% below its estimated fair value. The current Selling and Marketing Expense is $224 Mil. Isracard's overall GF Score™ is 77/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling and Marketing Expense calculated?
Selling and Marketing Expense is calculated from a company's financial statements. For Isracard (ISCDF), the current Selling and Marketing Expense is $224 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Isracard (ISCDF) Overvalued in 2026?

Based on GuruFocus' analysis, Isracard stock appears to be undervalued. The current stock price of $4.40 is trading 3.5% below its estimated GF Value™ of $4.56.

Key valuation signals for ISCDF:

  • Selling and Marketing Expense: $224 Mil
  • GF Value™: $4.56 vs. price of $4.40 (3.5% below fair value)
  • GF Score™: 77/100 with 6 warning signs

No single metric tells the full story. See the ISCDF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Isracard Business Description

Other Exchanges ISCD:Israel
Address Hamasger Street 40, Tel Aviv, ISR
Isracard Ltd is a credit-card company. Its operating segments are the issuance of credit cards, acquiring credit cards and financing. It provides full discounting and clearing services for the credit card brands namely Isracard, MasterCard, American Express and Visa. The company's products and services are gift cards, business cards, student loans, loan for the purchase of a vehicle and other related services.
77GF Score

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Selling and Marketing Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$4.40
Price
$4.56
GF Value