Upsales Technology AB (OSTO:UPSALE) Beta: 0.7714 (As of Jul. 02, 2026)


OSTO:UPSALE Upsales Technology AB OSTO:UPSALE
84 GF Score
Price kr23.50
GF Value kr37.54
Valuation Significantly Undervalued
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What is Upsales Technology AB Beta?

Upsales Technology AB OSTO:UPSALE +3.07% 84 Beta is 0.7714 as of Jul. 02, 2026. GuruFocus rates OSTO:UPSALE with a GF Score™ of 84/100 and a GF Value™ of kr37.54 (Significantly Undervalued).

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-07-02), Upsales Technology AB's Beta is 0.7714.


Upsales Technology AB  (OSTO:UPSALE) Beta Explanation

Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.

Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)


Upsales Technology AB Beta Related Terms


Upsales Technology AB Beta Historical Data

* Premium members only.

The historical data trend for Upsales Technology AB's Beta can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Upsales Technology AB Beta Chart

Upsales Technology AB Annual Data
Trend Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beta
Get a 7-Day Free Trial Premium Member Only 0.00 1.50 1.09 0.86 0.87

Upsales Technology AB Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beta Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.66 0.93 0.75 0.87 0.47

OSTO:UPSALE vs UBER, SHOP, CRM: Beta Comparison

For the Software - Application subindustry, Upsales Technology AB's Beta, along with its competitors' market caps and Beta data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Upsales Technology AB Beta vs Software Industry

For the Software industry and Technology sector, Upsales Technology AB's Beta distribution charts can be found below:

* The bar in red indicates where Upsales Technology AB's Beta falls into.


OSTO:UPSALE
84GF Score
Upsales Technology AB OSTO:UPSALE
Beta is just one metric. See GF Score™, valuation, warning signs, and more.
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Upsales Technology AB Beta Calculation

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.

Frequently Asked Questions Learn more about Beta →
What does a Beta of 0.7714 mean?
Upsales Technology AB (OSTO:UPSALE) has a Beta of 0.7714 as of Jul. 02, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Upsales Technology AB and its competitors.
Is Upsales Technology AB's Beta too high?
Upsales Technology AB's current Beta is 0.7714. Overall, Upsales Technology AB has a GF Score™ of 84/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Upsales Technology AB's Beta compare to UBER and SHOP?
Upsales Technology AB's Beta of 0.7714 can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for a Software company?
A good Beta depends on the Software industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Upsales Technology AB and its competitors. Upsales Technology AB's current Beta is 0.7714. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Upsales Technology AB stock overvalued right now?
Based on GuruFocus' analysis, Upsales Technology AB (OSTO:UPSALE) is currently considered Significantly Undervalued. The stock's GF Value™ is kr37.54, compared to a current price of kr23.50 — trading 37.4% below its estimated fair value. The current Beta is 0.7714. Upsales Technology AB's overall GF Score™ is 84/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For Upsales Technology AB (OSTO:UPSALE), the current Beta is 0.7714 as of Jul. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Upsales Technology AB (OSTO:UPSALE) Overvalued in 2026?

Based on GuruFocus' analysis, Upsales Technology AB stock appears to be undervalued. The current stock price of kr23.50 is trading 37.4% below its estimated GF Value™ of kr37.54. GuruFocus considers Upsales Technology AB to be Significantly Undervalued.

Key valuation signals for OSTO:UPSALE:

  • Beta: 0.7714
  • GF Value™: kr37.54 vs. price of kr23.50 (37.4% below fair value)
  • GF Score™: 84/100

No single metric tells the full story. See the OSTO:UPSALE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Upsales Technology AB Business Description

Address Sveavagen 21, Stockholm, SWE, 11134
Upsales Technology AB is a Sweden based software company. It provides sales and marketing platform for B2B companies. The company provides Marketing solutions such as Marketing Automation, Lead scoring, Website Tracking and Event Marketing among others. It also provides with Sales and Analytics services to various companies.
84GF Score

Get the complete analysis for OSTO:UPSALE

Beta is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr23.50
Price
kr37.54
GF Value