Upsales Technology AB (OSTO:UPSALE) Forward PE Ratio: 19.00 (As of Aug. 21, 2026)

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OSTO:UPSALE Upsales Technology AB OSTO:UPSALE
87 GF Score
Price kr28.50
GF Value kr37.38
Valuation Modestly Undervalued
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What is Upsales Technology AB Forward PE Ratio?

Upsales Technology AB OSTO:UPSALE -3.39% 87 Forward PE Ratio is 19.00 as of Aug. 21, 2026. GuruFocus rates OSTO:UPSALE with a GF Score™ of 87/100 and a GF Value™ of kr37.38 (Modestly Undervalued). Among 1,177 Software companies, Upsales Technology AB ranks better than 50.98% on this metric.

Upsales Technology AB's Forward PE Ratio for today is 19.00.

Upsales Technology AB's PE Ratio without NRI for today is 20.95.

Upsales Technology AB's PE Ratio (TTM) for today is 20.95.


Upsales Technology AB  (OSTO:UPSALE) Forward PE Ratio Explanation

The Forward PE Ratio of a company is often used to compare current earnings to estimated future earnings, as well as gaining a clearer picture of what earnings will look like without charges and other accounting adjustments. If earnings are expected to grow in the future, the Forward PE Ratio will be lower than the current PE Ratio. This measure is also used to compare one company to another with a forward-looking focus.

Trailing PE Ratio relies on what is already done. It uses the current share price and divides by the total EPS (Basic) over the past 12 months. PE Ratio can be affected by Non Operating Income such as the sale of part of businesses. This may increase for the current year or quarter dramatically. But it cannot be repeated over and over. Therefore PE Ratio without NRI is a more accurate indication of valuation than PE Ratio .


Upsales Technology AB Forward PE Ratio Related Terms


Upsales Technology AB Forward PE Ratio Historical Data

* Premium members only.

The historical data trend for Upsales Technology AB's Forward PE Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Upsales Technology AB Forward PE Ratio Chart

Upsales Technology AB Annual Data
Trend 2021-12 2022-12 2023-12 2024-12
Forward PE Ratio
81.30 38.91 27.10 16.67

Upsales Technology AB Quarterly Data
2021-06 2021-09 2021-12 2022-03 2022-06 2022-09 2022-12 2023-03 2023-06 2023-09 2023-12 2024-12 2025-03 2025-06 2026-06
Forward PE Ratio 140.85 77.52 81.30 62.50 59.52 33.56 38.91 37.31 33.44 23.81 27.10 16.67 19.44 17.78 12.72

OSTO:UPSALE vs QH, SHOP, UBER: Forward PE Ratio Comparison

For the Software - Application subindustry, Upsales Technology AB's Forward PE Ratio, along with its competitors' market caps and Forward PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Upsales Technology AB Forward PE Ratio vs Software Industry

For the Software industry and Technology sector, Upsales Technology AB's Forward PE Ratio distribution charts can be found below:

* The bar in red indicates where Upsales Technology AB's Forward PE Ratio falls into.


OSTO:UPSALE
87GF Score
Upsales Technology AB OSTO:UPSALE
Forward PE Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Upsales Technology AB Forward PE Ratio Calculation

It's a measure of the price-to-earnings ratio (PE Ratio) using forecasted earnings for the calculation. While the earnings used are just an estimate and are not as reliable as current earnings data, there is still benefit in estimated P/E analysis. The forecasted earnings used in the formula can either be for the next 12 months or for the next full-year fiscal period.

Frequently Asked Questions Learn more about Forward PE Ratio →
What does a Forward PE Ratio of 19.00 mean?
Upsales Technology AB (OSTO:UPSALE) has a Forward PE Ratio of 19.00 as of Aug. 21, 2026. Forward P/E ratio is the share price dividend by the expected per-share earnings in the next 12 months. View historical data on Upsales Technology AB and its competitors. According to the industry distribution chart, Upsales Technology AB ranks #577 out of 1177 companies in the Software industry, placing it in the top 49%.
Is Upsales Technology AB's Forward PE Ratio too high?
Upsales Technology AB's current Forward PE Ratio is 19.00. The Software industry median Forward PE Ratio is 19.53. Upsales Technology AB's value of 19.00 is 2.7% below this industry median. Based on the distribution chart, Upsales Technology AB ranks #577 out of 1177 companies in the Software industry, which is above the industry midpoint. Overall, Upsales Technology AB has a GF Score™ of 87/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Upsales Technology AB's Forward PE Ratio compare to QH and SHOP?
According to the Software industry distribution chart, Upsales Technology AB ranks #577 out of 1177 companies for Forward PE Ratio. This puts Upsales Technology AB in the upper half of its industry. The industry median Forward PE Ratio is 19.53. Upsales Technology AB's value of 19.00 is 2.7% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Forward PE Ratio for a Software company?
The median Forward PE Ratio among Software companies is 19.53, based on 1,177 companies in the industry. Companies in the top quartile (top 25%) have a Forward PE Ratio significantly above this median, while those in the bottom quartile fall well below. However, Forward PE Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Upsales Technology AB's current Forward PE Ratio of 19.00 is 2.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Forward PE Ratio mean?
A high Forward PE Ratio can signal that a stock is expensive relative to its fundamentals. Forward P/E ratio is the share price dividend by the expected per-share earnings in the next 12 months. View historical data on Upsales Technology AB and its competitors. For the Software industry, the median Forward PE Ratio is 19.53 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Upsales Technology AB's current Forward PE Ratio is 19.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Upsales Technology AB stock overvalued right now?
Based on GuruFocus' analysis, Upsales Technology AB (OSTO:UPSALE) is currently considered Modestly Undervalued. The stock's GF Value™ is kr37.38, compared to a current price of kr28.50 — trading 23.8% below its estimated fair value. The current Forward PE Ratio is 19.00 and 2.7% below the Software industry median of 19.53. Upsales Technology AB's overall GF Score™ is 87/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Forward PE Ratio calculated?
Forward PE Ratio is calculated from a company's financial statements. For Upsales Technology AB (OSTO:UPSALE), the current Forward PE Ratio is 19.00 as of Aug. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Upsales Technology AB (OSTO:UPSALE) Overvalued in 2026?

Based on GuruFocus' analysis, Upsales Technology AB stock appears to be undervalued. The current stock price of kr28.50 is trading 23.8% below its estimated GF Value™ of kr37.38. GuruFocus considers Upsales Technology AB to be Modestly Undervalued.

Key valuation signals for OSTO:UPSALE:

  • Forward PE Ratio: 19.00
  • GF Value™: kr37.38 vs. price of kr28.50 (23.8% below fair value)
  • GF Score™: 87/100
  • Industry Position: 2.7% below the Software median (#577 of 1177)

No single metric tells the full story. See the OSTO:UPSALE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Upsales Technology AB Business Description

Address Sveavagen 21, Stockholm, SWE, 11134
Upsales Technology AB is a Sweden based software company. It provides sales and marketing platform for B2B companies. The company provides Marketing solutions such as Marketing Automation, Lead scoring, Website Tracking and Event Marketing among others. It also provides with Sales and Analytics services to various companies.
87GF Score

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Forward PE Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr28.50
Price
kr37.38
GF Value