Upsales Technology ABOSTO:UPSALE +3.07%84 ROA % is 10.83% as of Mar. 2026, which is 6% above its 10-year median of 10.23. GuruFocus rates OSTO:UPSALE with a GF Score™ of 84/100 and a GF Value™ of kr37.54 (Significantly Undervalued). Among 2,883 Software companies, Upsales Technology AB ranks better than 96.36% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Upsales Technology AB's annualizedNet Income for the quarter that ended in Mar. 2026 was kr11.9 Mil.
Upsales Technology AB's average Total Assets over the quarter that ended in Mar. 2026 was kr110.2 Mil. Therefore, Upsales Technology AB's annualized ROA % for the quarter that ended in Mar. 2026 was 10.83%.
The historical rank and industry rank for Upsales Technology AB's ROA % or its related term are showing as below:
OSTO:UPSALE'
s ROA % Range Over the Past 10 Years
Min: -33.27 Med: 10.23 Max: 22.92
Current: 22.83
During the past 9 years, Upsales Technology AB's highest ROA % was 22.92%. The lowest was -33.27%. And the median was 10.23%.
OSTO:UPSALE's ROA % is ranked better than 96.36% of 2883
companies
in the Software industry
Industry Median: 1.65
vs OSTO:UPSALE: 22.83
Upsales Technology AB (OSTO:UPSALE) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Software - Application subindustry, Upsales Technology AB's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Upsales Technology AB ROA % vs Software Industry
For the Software industry and Technology sector, Upsales Technology AB's ROA % distribution charts can be found below:
* The bar in red indicates where Upsales Technology AB's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Upsales Technology AB (OSTO:UPSALE) has a ROA % of 10.83% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Upsales Technology AB and its competitors. This is near median its historical median of 10.23. According to the industry distribution chart, Upsales Technology AB ranks #105 out of 2883 companies in the Software industry, placing it in the top 3.6%.
Is Upsales Technology AB's ROA % too high?
Upsales Technology AB's current ROA % of 10.83% is near median its 10-year median of 10.23. The Software industry median ROA % is 1.65. Upsales Technology AB's value of 10.83% is 556.4% above this industry median. Based on the distribution chart, Upsales Technology AB ranks #105 out of 2883 companies in the Software industry, which is in the top quartile — a strong position relative to peers. Overall, Upsales Technology AB has a GF Score™ of 84/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Upsales Technology AB's ROA % compare to UBER and SHOP?
According to the Software industry distribution chart, Upsales Technology AB ranks #105 out of 2883 companies for ROA %. This places Upsales Technology AB in the top 4% of its industry — outperforming the majority of peers. The industry median ROA % is 1.65. Upsales Technology AB's value of 10.83% is 556.4% above this benchmark. While the company's 10-year median is 10.23 vs. the industry median of 1.65, Upsales Technology AB has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Software company?
The median ROA % among Software companies is 1.65, based on 2,883 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Upsales Technology AB's current ROA % of 10.83% is 556.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Upsales Technology AB and its competitors. For the Software industry, the median ROA % is 1.65 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Upsales Technology AB's current ROA % is 10.83%, which is near median its own 10-year median of 10.23. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Upsales Technology AB stock overvalued right now?
Based on GuruFocus' analysis, Upsales Technology AB (OSTO:UPSALE) is currently considered Significantly Undervalued. The stock's GF Value™ is kr37.54, compared to a current price of kr23.50 — trading 37.4% below its estimated fair value. The current ROA % is 10.83%, which is near median its 10-year median of 10.23 and 556.4% above the Software industry median of 1.65. Upsales Technology AB's overall GF Score™ is 84/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Upsales Technology AB (OSTO:UPSALE), the current ROA % is 10.83% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Upsales Technology AB (OSTO:UPSALE) Overvalued in 2026?
Based on GuruFocus' analysis, Upsales Technology AB stock appears to be undervalued.
The current stock price of kr23.50 is trading 37.4% below its estimated GF Value™ of kr37.54.
GuruFocus considers Upsales Technology AB to be Significantly Undervalued.
Key valuation signals for OSTO:UPSALE:
ROA %: 10.83% (near median its 10-year median of 10.23)
GF Value™: kr37.54 vs. price of kr23.50 (37.4% below fair value)
Industry Position: 556.4% above the Software median (#105 of 2883)
No single metric tells the full story. See the OSTO:UPSALE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Upsales Technology AB is a Sweden based software company. It provides sales and marketing platform for B2B companies. The company provides Marketing solutions such as Marketing Automation, Lead scoring, Website Tracking and Event Marketing among others. It also provides with Sales and Analytics services to various companies.
84GF Score
Get the complete analysis for OSTO:UPSALE
ROA % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
OSTO:UPSALE has been successfully added to your 
