Upsales Technology AB (OSTO:UPSALE) EV-to-EBITDA: 11.07 (As of Sep. 10, 2026) — 62% Below Median

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OSTO:UPSALE Upsales Technology AB OSTO:UPSALE
88 GF Score
Price kr29.60
GF Value kr37.49
Valuation Modestly Undervalued
View Full Analysis

What is Upsales Technology AB EV-to-EBITDA?

Upsales Technology AB OSTO:UPSALE -1.99% 88 EV-to-EBITDA is 11.07 as of Sep. 10, 2026, which is 62% below its 10-year median of 29.13. GuruFocus rates OSTO:UPSALE with a GF Score™ of 88/100 and a GF Value™ of kr37.49 (Modestly Undervalued). Among 1,951 Software companies, Upsales Technology AB ranks worse than 53.61% on this metric.

EV-to-EBITDA is calculated as enterprise value divided by its EBITDA. As of today, Upsales Technology AB's enterprise value is kr468.4 Mil. Upsales Technology AB's EBITDA for the trailing twelve months (TTM) ended in Jun. 2026 was kr42.3 Mil. Therefore, Upsales Technology AB's EV-to-EBITDA for today is 11.07.

The historical rank and industry rank for Upsales Technology AB's EV-to-EBITDA or its related term are showing as below:

OSTO:UPSALE' s EV-to-EBITDA Range Over the Past 10 Years
Min: 7.83   Med: 29.13   Max: 85.8
Current: 11.07

During the past 9 years, the highest EV-to-EBITDA of Upsales Technology AB was 85.80. The lowest was 7.83. And the median was 29.13.

OSTO:UPSALE's EV-to-EBITDA is ranked worse than
53.61% of 1951 companies
in the Software industry
Industry Median: 10.3 vs OSTO:UPSALE: 11.07

EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio to determine the fair market value of a company.

As of today (2026-09-10), Upsales Technology AB's stock price is kr29.60. Upsales Technology AB's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Jun. 2026 was kr1.360. Therefore, Upsales Technology AB's PE Ratio (TTM) for today is 21.76.

The "classic" EV-to-EBITDA is much better in capturing debt and net cash than the PE Ratio (TTM).


Upsales Technology AB  (OSTO:UPSALE) EV-to-EBITDA Explanation

EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.

Upsales Technology AB's PE Ratio (TTM) for today is calculated as:

PE Ratio (TTM)=Share Price (Today)/Earnings per Share (Diluted) (TTM)
=29.60/1.360
=21.76

Upsales Technology AB's share price for today is kr29.60.
Upsales Technology AB's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was kr1.360.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Study has found that the companies with the lowest EV-to-EBITDA outperforms companies measured as cheap by other ratios such as PE Ratio (TTM).

Please read Which price ratio outperforms the enterprise multiple?


Upsales Technology AB EV-to-EBITDA Related Terms


Upsales Technology AB EV-to-EBITDA Historical Data

* Premium members only.

The historical data trend for Upsales Technology AB's EV-to-EBITDA can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Upsales Technology AB EV-to-EBITDA Chart

Upsales Technology AB Annual Data
Trend Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
EV-to-EBITDA
Get a 7-Day Free Trial Premium Member Only 59.70 32.13 14.51 14.05 13.51

Upsales Technology AB Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
EV-to-EBITDA Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 16.10 16.23 13.51 7.88 8.37

OSTO:UPSALE vs CRM, SHOP, UBER: EV-to-EBITDA Comparison

For the Software - Application subindustry, Upsales Technology AB's EV-to-EBITDA, along with its competitors' market caps and EV-to-EBITDA data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Upsales Technology AB EV-to-EBITDA vs Software Industry

For the Software industry and Technology sector, Upsales Technology AB's EV-to-EBITDA distribution charts can be found below:

* The bar in red indicates where Upsales Technology AB's EV-to-EBITDA falls into.


OSTO:UPSALE
88GF Score
Upsales Technology AB OSTO:UPSALE
EV-to-EBITDA is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Upsales Technology AB EV-to-EBITDA Calculation

Upsales Technology AB's EV-to-EBITDA for today is calculated as:

EV-to-EBITDA=Enterprise Value (Today)/EBITDA (TTM)
=468.413/42.3
=11.07

Upsales Technology AB's current Enterprise Value is kr468.4 Mil.
Upsales Technology AB's EBITDA for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was kr42.3 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about EV-to-EBITDA →
What does a EV-to-EBITDA of 11.07 mean?
Upsales Technology AB (OSTO:UPSALE) has a EV-to-EBITDA of 11.07 as of Sep. 10, 2026. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on Upsales Technology AB. This is 62% below median its historical median of 29.13. Over the past decade, Upsales Technology AB's EV-to-EBITDA has ranged from 7.83 to 85.80. According to the industry distribution chart, Upsales Technology AB ranks #1046 out of 1951 companies in the Software industry, placing it in the top 53.6%.
Is Upsales Technology AB's EV-to-EBITDA too high?
Upsales Technology AB's current EV-to-EBITDA of 11.07 is 62% below median its 10-year median of 29.13. Over the past 10 years, this metric has ranged from a low of 7.83 to a high of 85.80. The Software industry median EV-to-EBITDA is 10.30. Upsales Technology AB's value of 11.07 is 7.5% above this industry median. Based on the distribution chart, Upsales Technology AB ranks #1046 out of 1951 companies in the Software industry, which is below the industry midpoint. Overall, Upsales Technology AB has a GF Score™ of 88/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Upsales Technology AB's EV-to-EBITDA compare to CRM and SHOP?
According to the Software industry distribution chart, Upsales Technology AB ranks #1046 out of 1951 companies for EV-to-EBITDA. This places Upsales Technology AB in the lower half of its industry. The industry median EV-to-EBITDA is 10.30. Upsales Technology AB's value of 11.07 is 7.5% above this benchmark. Historically, Upsales Technology AB's own EV-to-EBITDA has ranged from 7.83 to 85.80 over the past decade. While the company's 10-year median is 29.13 vs. the industry median of 10.30, Upsales Technology AB has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBITDA for a Software company?
The median EV-to-EBITDA among Software companies is 10.30, based on 1,951 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBITDA significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBITDA should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Upsales Technology AB's current EV-to-EBITDA of 11.07 is 7.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBITDA mean?
A high EV-to-EBITDA can signal that a stock is expensive relative to its fundamentals. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on Upsales Technology AB. For the Software industry, the median EV-to-EBITDA is 10.30 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Upsales Technology AB's current EV-to-EBITDA is 11.07, which is 62% below median its own 10-year median of 29.13. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Upsales Technology AB stock overvalued right now?
Based on GuruFocus' analysis, Upsales Technology AB (OSTO:UPSALE) is currently considered Modestly Undervalued. The stock's GF Value™ is kr37.49, compared to a current price of kr29.60 — trading 21% below its estimated fair value. The current EV-to-EBITDA is 11.07, which is 62% below median its 10-year median of 29.13 and 7.5% above the Software industry median of 10.30. Upsales Technology AB's overall GF Score™ is 88/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBITDA calculated?
EV-to-EBITDA is calculated from a company's financial statements. For Upsales Technology AB (OSTO:UPSALE), the current EV-to-EBITDA is 11.07 as of Sep. 10, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Upsales Technology AB (OSTO:UPSALE) Overvalued in 2026?

Based on GuruFocus' analysis, Upsales Technology AB stock appears to be undervalued. The current stock price of kr29.60 is trading 21% below its estimated GF Value™ of kr37.49. GuruFocus considers Upsales Technology AB to be Modestly Undervalued.

Key valuation signals for OSTO:UPSALE:

  • EV-to-EBITDA: 11.07 (62% below median its 10-year median of 29.13)
  • GF Value™: kr37.49 vs. price of kr29.60 (21% below fair value)
  • GF Score™: 88/100
  • Industry Position: 7.5% above the Software median (#1046 of 1951)

No single metric tells the full story. See the OSTO:UPSALE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Upsales Technology AB Business Description

Address Sveavagen 21, Stockholm, SWE, 11134
Upsales Technology AB is a Sweden based software company. It provides sales and marketing platform for B2B companies. The company provides Marketing solutions such as Marketing Automation, Lead scoring, Website Tracking and Event Marketing among others. It also provides with Sales and Analytics services to various companies.
88GF Score

Get the complete analysis for OSTO:UPSALE

EV-to-EBITDA is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr29.60
Price
kr37.49
GF Value