Upsales Technology AB (OSTO:UPSALE) ROCE %: 71.87% (As of Mar. 2026)

What is Upsales Technology AB ROCE %?

Upsales Technology AB OSTO:UPSALE +3.07% 84 ROCE % is 71.87% as of Mar. 2026. GuruFocus rates OSTO:UPSALE with a GF Score™ of 84/100 and a GF Value™ of kr37.54 (Significantly Undervalued).

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Upsales Technology AB's annualized ROCE % for the quarter that ended in Mar. 2026 was 71.87%.

Upsales Technology AB (OSTO:UPSALE) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Upsales Technology AB ROCE % Related Terms

Upsales Technology AB ROCE % Historical Data

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The historical data trend for Upsales Technology AB's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Upsales Technology AB ROCE % Chart

Upsales Technology AB Annual Data

Trend

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Dec24

Dec25

ROCE %

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38.31

75.84

104.55

89.94

133.45

Upsales Technology AB Quarterly Data
	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24	Dec24	Mar25	Jun25	Sep25	Dec25	Mar26
ROCE %	Get a 7-Day Free Trial															68.13	167.69	532.94	178.65	71.87

84GF Score

Upsales Technology AB OSTO:UPSALE

ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.

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Upsales Technology AB ROCE % Calculation

Upsales Technology AB's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Dec. 2025 )		(A: Dec. 2024 )		(A: Dec. 2025 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Dec. 2025 )		(A: Dec. 2024 )		(A: Dec. 2025 )
	=	28.709	/	( ( (104.165 - 82.251)	+	(109.963 - 88.851) )	/ 2 )
	=	28.709	/	( (21.914	+	21.112)	/ 2 )
	=	28.709	/	21.513
	=	133.45 %

Upsales Technology AB's ROCE % of for the quarter that ended in Mar. 2026 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Mar. 2026 )		(Q: Dec. 2025 )		(Q: Mar. 2026 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Mar. 2026 )		(Q: Dec. 2025 )		(Q: Mar. 2026 )
	=	16.18	/	( ( (109.963 - 88.851)	+	(110.517 - 86.603) )	/ 2 )
	=	16.18	/	( ( 21.112	+	23.914 )	/ 2 )
	=	16.18	/	22.513
	=	71.87 %

(1) Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

Frequently Asked Questions Learn more about ROCE % →

What does a ROCE % of 71.87% mean?

Upsales Technology AB (OSTO:UPSALE) has a ROCE % of 71.87% as of Mar. 2026.

Is Upsales Technology AB's ROCE % too high?

Upsales Technology AB's current ROCE % is 71.87%. The Software industry median ROCE % is 5.19. Upsales Technology AB's value of 71.87% is 1284.8% above this industry median. Overall, Upsales Technology AB has a GF Score™ of 84/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.

How does Upsales Technology AB's ROCE % compare to UBER and SHOP?

Upsales Technology AB's ROCE % of 71.87% can be compared against companies in the Software industry. The industry median ROCE % is 5.19. Upsales Technology AB's value of 71.87% is 1284.8% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.

What is a good ROCE % for a Software company?

The median ROCE % among Software companies is 5.19, based on 2,711 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Upsales Technology AB's current ROCE % of 71.87% is 1284.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.

What does a high ROCE % mean?

A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Software industry, the median ROCE % is 5.19 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Upsales Technology AB's current ROCE % is 71.87%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.

Is Upsales Technology AB stock overvalued right now?

Based on GuruFocus' analysis, Upsales Technology AB (OSTO:UPSALE) is currently considered Significantly Undervalued. The stock's GF Value™ is kr37.54, compared to a current price of kr23.50 — trading 37.4% below its estimated fair value. The current ROCE % is 71.87% and 1284.8% above the Software industry median of 5.19. Upsales Technology AB's overall GF Score™ is 84/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.

How is ROCE % calculated?

ROCE % is calculated from a company's financial statements. For Upsales Technology AB (OSTO:UPSALE), the current ROCE % is 71.87% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Upsales Technology AB (OSTO:UPSALE) Overvalued in 2026?

Based on GuruFocus' analysis, Upsales Technology AB stock appears to be undervalued. The current stock price of kr23.50 is trading 37.4% below its estimated GF Value™ of kr37.54. GuruFocus considers Upsales Technology AB to be Significantly Undervalued.

Key valuation signals for OSTO:UPSALE:

ROCE %: 71.87%
GF Value™: kr37.54 vs. price of kr23.50 (37.4% below fair value)
GF Score™: 84/100
Industry Position: 1284.8% above the Software median

No single metric tells the full story. See the OSTO:UPSALE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Upsales Technology AB Business Description

Industry Technology Software

Comparable Companies OSTO:OPTER OSTO:GENI OSTO:ONEF NGM:NORDIG OSTO:SLEEP OSTO:TERRNT B NGM:NODE OSTO:LITI OSTO:SKOLON OSTO:CFISH XTER:SAP UBER SHOP CRM CDNS NOW ADP SNOW DDOG ADBE

Address Sveavagen 21, Stockholm, SWE, 11134

Website https://www.upsales.com

Upsales Technology AB is a Sweden based software company. It provides sales and marketing platform for B2B companies. The company provides Marketing solutions such as Marketing Automation, Lead scoring, Website Tracking and Event Marketing among others. It also provides with Sales and Analytics services to various companies.

84GF Score

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kr23.50

Price

kr37.54

GF Value

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