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Upsales Technology ABOSTO:UPSALE +1.76%84 PE Ratio (TTM) is 21.25 as of Jul. 24, 2026, which is 64% below its 10-year median of 59.82. GuruFocus rates OSTO:UPSALE with a GF Score™ of 84/100 and a GF Value™ of kr37.30 (Modestly Undervalued). Among 1,645 Software companies, Upsales Technology AB ranks worse than 51.43% on this metric.
The PE Ratio (TTM), or Price-to-Earnings ratio, or P/E Ratio, is a financial ratio used to compare a company's market price to its Earnings per Share (Diluted). As of today (2026-07-24), Upsales Technology AB's share price is
kr28.90.
Upsales Technology AB's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Jun. 2026 was kr1.36. Therefore, Upsales Technology AB's PE Ratio (TTM) for today is 21.25.
The historical rank and industry rank for Upsales Technology AB's PE Ratio (TTM) or its related term are showing as below:
OSTO:UPSALE'
s PE Ratio (TTM) Range Over the Past 10 Years
Min: 15.15 Med: 59.82 Max: 230.22
Current: 21.25
During the past 9 years, the highest PE Ratio (TTM) of Upsales Technology AB was 230.22. The lowest was 15.15. And the median was 59.82.
OSTO:UPSALE's PE Ratio (TTM) is ranked worse than 51.43% of 1645
companies
in the Software industry
Industry Median: 20.59
vs OSTO:UPSALE: 21.25
During the past 9 years, Upsales Technology AB's highest 3-Year average EPS without NRI Growth Rate was 422.30% per year. The lowest was 0.00% per year. And the median was 60.10% per year.
Upsales Technology AB (OSTO:UPSALE) PE Ratio (TTM) Explanation
The PE Ratio (TTM) can be viewed as the number of years it takes for the company to earn back the price you pay for the stock. For example, if a company earns $2 a share per year, and the stock is traded at $30, the PE Ratio (TTM) is 15. Therefore it takes 15 years for the company to earn back the $30 you paid for its stock, assuming the earnings stays constant over the next 15 years.
In real business, earnings never stay constant. If a company can grow its earnings, it takes fewer years for the company to earn back the price you pay for the stock. If a company's earnings decline it takes more years. As a shareholder, you want the company to earn back the price you pay as soon as possible. Therefore, lower P/E stocks are more attractive than higher P/E stocks so long as the PE Ratio (TTM) is positive. Also for stocks with the same PE Ratio (TTM), the one with faster growth business is more attractive.
If a company loses money, the PE Ratio (TTM) becomes meaningless.
To compare stocks with different growth rates, Peter Lynch invented a ratio called PEG Ratio. PEG Ratio is defined as the PE Ratio (TTM) divided by the growth ratio. He thinks a company with a PE Ratio (TTM) equal to its growth rate is fairly valued. Still he said he would rather buy a company growing 20% a year with a PE Ratio (TTM) of 20, instead of a company growing 10% a year with a PE Ratio (TTM) of 10.
Because the PE Ratio (TTM) measures how long it takes to earn back the price you pay, the PE Ratio (TTM) can be applied to the stocks across different industries. That is why it is the one of the most important and widely used indicators for the valuation of stocks.
Investors need to be aware that the PE Ratio (TTM) can be misleading a lot of times, especially when the underlying business is cyclical and unpredictable. As Peter Lynch pointed out, cyclical businesses have higher profit margins at the peaks of the business cycles. Their earnings are high and PE Ratio (TTM)s are artificially low. It is usually a bad idea to buy a cyclical business when the PE Ratio (TTM) is low. A better ratio to identify the time to buy a cyclical businesses is the PS Ratio .
PE Ratio (TTM) can also be affected by non-recurring-items such as the sale of part of businesses. This may increase for the current year or quarter dramatically. But it cannot be repeated over and over. Therefore PE Ratio without NRI is a more accurate indication of valuation than PE Ratio (TTM).
Upsales Technology AB PE Ratio (TTM) Related Terms
Upsales Technology AB PE Ratio (TTM) Historical Data
* Premium members only.
The historical data trend for Upsales Technology AB's PE Ratio (TTM) can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
OSTO:UPSALE vs UBER, SHOP, CRM: PE Ratio (TTM) Comparison
For the Software - Application subindustry, Upsales Technology AB's PE Ratio (TTM), along with its competitors' market caps and PE Ratio (TTM) data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Upsales Technology AB PE Ratio (TTM) vs Software Industry
For the Software industry and Technology sector, Upsales Technology AB's PE Ratio (TTM) distribution charts can be found below:
* The bar in red indicates where Upsales Technology AB's PE Ratio (TTM) falls into.
The PE Ratio (TTM), or Price-to-Earnings ratio, or P/E Ratio, is a financial ratio used to compare a company's market price to its Earnings per Share (Diluted). It is the most widely used ratio in the valuation of stocks.
Upsales Technology AB's Share Price of today is kr28.90.
Upsales Technology AB's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was kr1.36.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
There are at least three kinds of PE Ratio (TTM)s used by different investors. They are Trailing Twelve Month PE Ratio (TTM) or PE Ratio (TTM) (TTM), Forward PE Ratio, or PE Ratio without NRI. A new PE Ratio (TTM) based on inflation-adjusted normalized PE Ratio (TTM) is called Shiller PE Ratio, after Yale professor Robert Shiller.
In the calculation of PE Ratio (TTM), the earnings per share used are the earnings per share over the past 12 months. For Forward PE Ratio, the earnings are the expected earnings for the next twelve months. In the case of PE Ratio without NRI, the reported earnings less the non-recurring items are used.
For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. Since it looks at the average over the last 10 years, Shiller PE Ratio is also called PE10.
Upsales Technology AB (OSTO:UPSALE) has a PE Ratio (TTM) of 21.25 as of Jul. 24, 2026. Trailing 12-month P/E ratio is the ratio of share price to a company's trailing 12-month earnings per share. View historical data on Upsales Technology AB and its competitors. This is 64% below median its historical median of 59.82. Over the past decade, Upsales Technology AB's PE Ratio (TTM) has ranged from 15.15 to 230.22. According to the industry distribution chart, Upsales Technology AB ranks #846 out of 1645 companies in the Software industry, placing it in the top 51.4%.
Is Upsales Technology AB's PE Ratio (TTM) too high?
Upsales Technology AB's current PE Ratio (TTM) of 21.25 is 64% below median its 10-year median of 59.82. Over the past 10 years, this metric has ranged from a low of 15.15 to a high of 230.22. The Software industry median PE Ratio (TTM) is 20.59. Upsales Technology AB's value of 21.25 is 3.2% above this industry median. Based on the distribution chart, Upsales Technology AB ranks #846 out of 1645 companies in the Software industry, which is below the industry midpoint. Overall, Upsales Technology AB has a GF Score™ of 84/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Upsales Technology AB's PE Ratio (TTM) compare to UBER and SHOP?
According to the Software industry distribution chart, Upsales Technology AB ranks #846 out of 1645 companies for PE Ratio (TTM). This places Upsales Technology AB in the lower half of its industry. The industry median PE Ratio (TTM) is 20.59. Upsales Technology AB's value of 21.25 is 3.2% above this benchmark. Historically, Upsales Technology AB's own PE Ratio (TTM) has ranged from 15.15 to 230.22 over the past decade. While the company's 10-year median is 59.82 vs. the industry median of 20.59, Upsales Technology AB has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PE Ratio (TTM) for a Software company?
The median PE Ratio (TTM) among Software companies is 20.59, based on 1,645 companies in the industry. Companies in the top quartile (top 25%) have a PE Ratio (TTM) significantly above this median, while those in the bottom quartile fall well below. However, PE Ratio (TTM) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Upsales Technology AB's current PE Ratio (TTM) of 21.25 is 3.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PE Ratio (TTM) mean?
A high PE Ratio (TTM) can signal that a stock is expensive relative to its fundamentals. Trailing 12-month P/E ratio is the ratio of share price to a company's trailing 12-month earnings per share. View historical data on Upsales Technology AB and its competitors. For the Software industry, the median PE Ratio (TTM) is 20.59 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Upsales Technology AB's current PE Ratio (TTM) is 21.25, which is 64% below median its own 10-year median of 59.82. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Upsales Technology AB stock overvalued right now?
Based on GuruFocus' analysis, Upsales Technology AB (OSTO:UPSALE) is currently considered Modestly Undervalued. The stock's GF Value™ is kr37.30, compared to a current price of kr28.90 — trading 22.5% below its estimated fair value. The current PE Ratio (TTM) is 21.25, which is 64% below median its 10-year median of 59.82 and 3.2% above the Software industry median of 20.59. Upsales Technology AB's overall GF Score™ is 84/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PE Ratio (TTM) calculated?
PE Ratio (TTM) is calculated from a company's financial statements. For Upsales Technology AB (OSTO:UPSALE), the current PE Ratio (TTM) is 21.25 as of Jul. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Upsales Technology AB (OSTO:UPSALE) Overvalued in 2026?
Based on GuruFocus' analysis, Upsales Technology AB stock appears to be undervalued.
The current stock price of kr28.90 is trading 22.5% below its estimated GF Value™ of kr37.30.
GuruFocus considers Upsales Technology AB to be Modestly Undervalued.
Key valuation signals for OSTO:UPSALE:
PE Ratio (TTM): 21.25 (64% below median its 10-year median of 59.82)
GF Value™: kr37.30 vs. price of kr28.90 (22.5% below fair value)
Industry Position: 3.2% above the Software median (#846 of 1645)
No single metric tells the full story. See the OSTO:UPSALE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Upsales Technology AB is a Sweden based software company. It provides sales and marketing platform for B2B companies. The company provides Marketing solutions such as Marketing Automation, Lead scoring, Website Tracking and Event Marketing among others. It also provides with Sales and Analytics services to various companies.
84GF Score
Get the complete analysis for OSTO:UPSALE
PE Ratio (TTM) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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