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Upsales Technology ABOSTO:UPSALE +4.41%83 PS Ratio is 2.97 as of Jul. 23, 2026, which is 53% below its 10-year median of 6.31. GuruFocus rates OSTO:UPSALE with a GF Score™ of 83/100 and a GF Value™ of kr37.65 (Modestly Undervalued). Among 2,790 Software companies, Upsales Technology AB ranks worse than 60.86% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Upsales Technology AB's share price is kr28.40.
Upsales Technology AB's Revenue per Share for the trailing twelve months (TTM) ended in Jun. 2026 was kr9.55. Hence, Upsales Technology AB's PS Ratio for today is 2.97.
The historical rank and industry rank for Upsales Technology AB's PS Ratio or its related term are showing as below:
OSTO:UPSALE'
s PS Ratio Range Over the Past 10 Years
Min: 2.25 Med: 6.31 Max: 22.68
Current: 3.05
During the past 9 years, Upsales Technology AB's highest PS Ratio was 22.68. The lowest was 2.25. And the median was 6.31.
OSTO:UPSALE's PS Ratio is ranked worse than 60.86% of 2790
companies
in the Software industry
Industry Median: 2
vs OSTO:UPSALE: 3.05
During the past 12 months, the average Revenue per Share Growth Rate of Upsales Technology AB was 9.10% per year.
During the past 3 years, the average Revenue per Share Growth Rate was 5.60% per year.
During the past 5 years, the average Revenue per Share Growth Rate was 15.20% per year.
During the past 9 years, Upsales Technology AB's highest 3-Year average Revenue per Share Growth Rate was 29.00% per year. The lowest was 5.60% per year. And the median was 19.20% per year.
Back to Basics: PS Ratio
Upsales Technology AB (OSTO:UPSALE) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
OSTO:UPSALE vs UBER, SHOP, CRM: PS Ratio Comparison
For the Software - Application subindustry, Upsales Technology AB's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Upsales Technology AB PS Ratio vs Software Industry
For the Software industry and Technology sector, Upsales Technology AB's PS Ratio distribution charts can be found below:
* The bar in red indicates where Upsales Technology AB's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Upsales Technology AB's Share Price of today is kr28.40. Upsales Technology AB's Revenue per Share for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was kr9.55.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Upsales Technology AB (OSTO:UPSALE) has a PS Ratio of 2.97 as of Jul. 23, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Upsales Technology AB and its competitors. This is 53% below median its historical median of 6.31. Over the past decade, Upsales Technology AB's PS Ratio has ranged from 2.25 to 22.68. According to the industry distribution chart, Upsales Technology AB ranks #1698 out of 2790 companies in the Software industry, placing it in the top 60.9%.
Is Upsales Technology AB's PS Ratio too high?
Upsales Technology AB's current PS Ratio of 2.97 is 53% below median its 10-year median of 6.31. Over the past 10 years, this metric has ranged from a low of 2.25 to a high of 22.68. The Software industry median PS Ratio is 2.00. Upsales Technology AB's value of 2.97 is 48.5% above this industry median. Based on the distribution chart, Upsales Technology AB ranks #1698 out of 2790 companies in the Software industry, which is below the industry midpoint. Overall, Upsales Technology AB has a GF Score™ of 83/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Upsales Technology AB's PS Ratio compare to UBER and SHOP?
According to the Software industry distribution chart, Upsales Technology AB ranks #1698 out of 2790 companies for PS Ratio. This places Upsales Technology AB in the lower half of its industry. The industry median PS Ratio is 2.00. Upsales Technology AB's value of 2.97 is 48.5% above this benchmark. Historically, Upsales Technology AB's own PS Ratio has ranged from 2.25 to 22.68 over the past decade. While the company's 10-year median is 6.31 vs. the industry median of 2.00, Upsales Technology AB has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Software company?
The median PS Ratio among Software companies is 2.00, based on 2,790 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Upsales Technology AB's current PS Ratio of 2.97 is 48.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Upsales Technology AB and its competitors. For the Software industry, the median PS Ratio is 2.00 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Upsales Technology AB's current PS Ratio is 2.97, which is 53% below median its own 10-year median of 6.31. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Upsales Technology AB stock overvalued right now?
Based on GuruFocus' analysis, Upsales Technology AB (OSTO:UPSALE) is currently considered Modestly Undervalued. The stock's GF Value™ is kr37.65, compared to a current price of kr28.40 — trading 24.6% below its estimated fair value. The current PS Ratio is 2.97, which is 53% below median its 10-year median of 6.31 and 48.5% above the Software industry median of 2.00. Upsales Technology AB's overall GF Score™ is 83/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Upsales Technology AB (OSTO:UPSALE), the current PS Ratio is 2.97 as of Jul. 23, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Upsales Technology AB (OSTO:UPSALE) Overvalued in 2026?
Based on GuruFocus' analysis, Upsales Technology AB stock appears to be undervalued.
The current stock price of kr28.40 is trading 24.6% below its estimated GF Value™ of kr37.65.
GuruFocus considers Upsales Technology AB to be Modestly Undervalued.
Key valuation signals for OSTO:UPSALE:
PS Ratio: 2.97 (53% below median its 10-year median of 6.31)
GF Value™: kr37.65 vs. price of kr28.40 (24.6% below fair value)
Industry Position: 48.5% above the Software median (#1698 of 2790)
No single metric tells the full story. See the OSTO:UPSALE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Upsales Technology AB is a Sweden based software company. It provides sales and marketing platform for B2B companies. The company provides Marketing solutions such as Marketing Automation, Lead scoring, Website Tracking and Event Marketing among others. It also provides with Sales and Analytics services to various companies.
83GF Score
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