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Upsales Technology ABOSTO:UPSALE +2.44%79 PB Ratio is 126.72 as of Jul. 29, 2026, which is 351% above its 10-year median of 28.09. GuruFocus rates OSTO:UPSALE with a GF Score™ of 79/100 and a GF Value™ of kr37.31 (Modestly Undervalued). Among 2,633 Software companies, Upsales Technology AB ranks worse than 99.51% on this metric.
The historical rank and industry rank for Upsales Technology AB's PB Ratio or its related term are showing as below:
OSTO:UPSALE'
s PB Ratio Range Over the Past 10 Years
Min: 14.6 Med: 28.09 Max: 174.34
Current: 126.72
During the past 9 years, Upsales Technology AB's highest PB Ratio was 174.34. The lowest was 14.60. And the median was 28.09.
OSTO:UPSALE's PB Ratio is ranked worse than 99.51% of 2633
companies
in the Software industry
Industry Median: 2.39
vs OSTO:UPSALE: 126.72
During the past 12 months, Upsales Technology AB's average Book Value Per Share Growth Rate was 2.70% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was -20.60% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was -10.70% per year.
During the past 9 years, the highest 3-Year average Book Value Per Share Growth Rate of Upsales Technology AB was 21.20% per year. The lowest was -20.60% per year. And the median was -7.20% per year.
Back to Basics: PB Ratio
Upsales Technology AB (OSTO:UPSALE) PB Ratio Explanation
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
OSTO:UPSALE vs QH, SHOP, UBER: PB Ratio Comparison
For the Software - Application subindustry, Upsales Technology AB's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Upsales Technology AB PB Ratio vs Software Industry
For the Software industry and Technology sector, Upsales Technology AB's PB Ratio distribution charts can be found below:
* The bar in red indicates where Upsales Technology AB's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Upsales Technology AB (OSTO:UPSALE) has a PB Ratio of 126.72 as of Jul. 29, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Upsales Technology AB and its competitors. This is 351% above median its historical median of 28.09. Over the past decade, Upsales Technology AB's PB Ratio has ranged from 14.60 to 174.34. According to the industry distribution chart, Upsales Technology AB ranks #2620 out of 2633 companies in the Software industry, placing it in the top 99.5%.
Is Upsales Technology AB's PB Ratio too high?
Upsales Technology AB's current PB Ratio of 126.72 is 351% above median its 10-year median of 28.09. Over the past 10 years, this metric has ranged from a low of 14.60 to a high of 174.34. The Software industry median PB Ratio is 2.39. Upsales Technology AB's value of 126.72 is 5202.1% above this industry median. Based on the distribution chart, Upsales Technology AB ranks #2620 out of 2633 companies in the Software industry, which is in the bottom quartile relative to peers. Overall, Upsales Technology AB has a GF Score™ of 79/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Upsales Technology AB's PB Ratio compare to QH and SHOP?
According to the Software industry distribution chart, Upsales Technology AB ranks #2620 out of 2633 companies for PB Ratio. This places Upsales Technology AB in the lower half of its industry. The industry median PB Ratio is 2.39. Upsales Technology AB's value of 126.72 is 5202.1% above this benchmark. Historically, Upsales Technology AB's own PB Ratio has ranged from 14.60 to 174.34 over the past decade. While the company's 10-year median is 28.09 vs. the industry median of 2.39, Upsales Technology AB has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Software company?
The median PB Ratio among Software companies is 2.39, based on 2,633 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Upsales Technology AB's current PB Ratio of 126.72 is 5202.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Upsales Technology AB and its competitors. For the Software industry, the median PB Ratio is 2.39 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Upsales Technology AB's current PB Ratio is 126.72, which is 351% above median its own 10-year median of 28.09. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Upsales Technology AB stock overvalued right now?
Based on GuruFocus' analysis, Upsales Technology AB (OSTO:UPSALE) is currently considered Modestly Undervalued. The stock's GF Value™ is kr37.31, compared to a current price of kr29.40 — trading 21.2% below its estimated fair value. The current PB Ratio is 126.72, which is 351% above median its 10-year median of 28.09 and 5202.1% above the Software industry median of 2.39. Upsales Technology AB's overall GF Score™ is 79/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Upsales Technology AB (OSTO:UPSALE), the current PB Ratio is 126.72 as of Jul. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Upsales Technology AB (OSTO:UPSALE) Overvalued in 2026?
Based on GuruFocus' analysis, Upsales Technology AB stock appears to be undervalued.
The current stock price of kr29.40 is trading 21.2% below its estimated GF Value™ of kr37.31.
GuruFocus considers Upsales Technology AB to be Modestly Undervalued.
Key valuation signals for OSTO:UPSALE:
PB Ratio: 126.72 (351% above median its 10-year median of 28.09)
GF Value™: kr37.31 vs. price of kr29.40 (21.2% below fair value)
Industry Position: 5202.1% above the Software median (#2620 of 2633)
No single metric tells the full story. See the OSTO:UPSALE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Upsales Technology AB is a Sweden based software company. It provides sales and marketing platform for B2B companies. The company provides Marketing solutions such as Marketing Automation, Lead scoring, Website Tracking and Event Marketing among others. It also provides with Sales and Analytics services to various companies.
79GF Score
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