ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Upsales Technology AB's annualized return on capital (ROC %) for the quarter that ended in Mar. 2026 was 9.33%.
As of today (2026-07-02), Upsales Technology AB's WACC % is 7.15%. Upsales Technology AB's ROC % is 19.47% (calculated using TTM income statement data).
Upsales Technology AB generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Upsales Technology AB (OSTO:UPSALE) ROC % Explanation
ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Upsales Technology AB's WACC % is 7.15%. Upsales Technology AB's ROC % is 19.47% (calculated using TTM income statement data).
Upsales Technology AB generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Be Aware
Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Note:
The Operating Income data used here is four times the quarterly (Mar. 2026) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Upsales Technology AB (OSTO:UPSALE) has a ROC % of 9.33% as of Mar. 2026. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Upsales Technology AB and its competitors.
Is Upsales Technology AB's ROC % too high?
Upsales Technology AB's current ROC % is 9.33%. The Software industry median ROC % is 3.05. Upsales Technology AB's value of 9.33% is 206.4% above this industry median. Overall, Upsales Technology AB has a GF Score™ of 84/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Upsales Technology AB's ROC % compare to UBER and SHOP?
Upsales Technology AB's ROC % of 9.33% can be compared against companies in the Software industry. The industry median ROC % is 3.05. Upsales Technology AB's value of 9.33% is 206.4% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for a Software company?
The median ROC % among Software companies is 3.05, based on 2,828 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Upsales Technology AB's current ROC % of 9.33% is 206.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Upsales Technology AB and its competitors. For the Software industry, the median ROC % is 3.05 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Upsales Technology AB's current ROC % is 9.33%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Upsales Technology AB stock overvalued right now?
Based on GuruFocus' analysis, Upsales Technology AB (OSTO:UPSALE) is currently considered Significantly Undervalued. The stock's GF Value™ is kr37.54, compared to a current price of kr23.50 — trading 37.4% below its estimated fair value. The current ROC % is 9.33% and 206.4% above the Software industry median of 3.05. Upsales Technology AB's overall GF Score™ is 84/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For Upsales Technology AB (OSTO:UPSALE), the current ROC % is 9.33% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Upsales Technology AB (OSTO:UPSALE) Overvalued in 2026?
Based on GuruFocus' analysis, Upsales Technology AB stock appears to be undervalued.
The current stock price of kr23.50 is trading 37.4% below its estimated GF Value™ of kr37.54.
GuruFocus considers Upsales Technology AB to be Significantly Undervalued.
Key valuation signals for OSTO:UPSALE:
ROC %: 9.33%
GF Value™: kr37.54 vs. price of kr23.50 (37.4% below fair value)
Industry Position: 206.4% above the Software median
No single metric tells the full story. See the OSTO:UPSALE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Upsales Technology AB is a Sweden based software company. It provides sales and marketing platform for B2B companies. The company provides Marketing solutions such as Marketing Automation, Lead scoring, Website Tracking and Event Marketing among others. It also provides with Sales and Analytics services to various companies.
84GF Score
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