NATR (Natures Sunshine Products) Cyclically Adjusted PS Ratio: 0.57 (As of Aug. 24, 2026) — Near Median

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NATR Natures Sunshine Products Inc NATR
83 GF Score
Price $14.34
GF Value $19.37
Valuation Modestly Undervalued
! 1 Warning Sign
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What is Natures Sunshine Products Cyclically Adjusted PS Ratio?

Natures Sunshine Products NATR +0.35% 83 Cyclically Adjusted PS Ratio is 0.57 as of Aug. 24, 2026, which is 2% above its 10-year median of 0.56. GuruFocus rates NATR with a GF Score™ of 83/100 and a GF Value™ of $19.37 (Modestly Undervalued). The stock has 1 warning sign investors should review. Among 1,448 Consumer Packaged Goods companies, Natures Sunshine Products ranks better than 59.32% on this metric.

As of today (2026-08-24), Natures Sunshine Products's current share price is $14.34. Natures Sunshine Products's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 was $25.23. Natures Sunshine Products's Cyclically Adjusted PS Ratio for today is 0.57.

The historical rank and industry rank for Natures Sunshine Products's Cyclically Adjusted PS Ratio or its related term are showing as below:

NATR' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.32   Med: 0.56   Max: 1.13
Current: 0.57

During the past years, Natures Sunshine Products's highest Cyclically Adjusted PS Ratio was 1.13. The lowest was 0.32. And the median was 0.56.

NATR's Cyclically Adjusted PS Ratio is ranked better than
59.32% of 1448 companies
in the Consumer Packaged Goods industry
Industry Median: 0.76 vs NATR: 0.57

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Natures Sunshine Products's adjusted revenue per share data for the three months ended in Jun. 2026 was $6.380. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is $25.23 for the trailing ten years ended in Jun. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Natures Sunshine Products  (NAS:NATR) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Natures Sunshine Products Cyclically Adjusted PS Ratio Related Terms


Natures Sunshine Products Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Natures Sunshine Products's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Natures Sunshine Products Cyclically Adjusted PS Ratio Chart

Natures Sunshine Products Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.82 0.36 0.74 0.62 0.88

Natures Sunshine Products Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.62 0.64 0.88 0.96 0.86

NATR vs ENHA, USNA, AMNF: Cyclically Adjusted PS Ratio Comparison

For the Packaged Foods subindustry, Natures Sunshine Products's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Natures Sunshine Products Cyclically Adjusted PS Ratio vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Natures Sunshine Products's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Natures Sunshine Products's Cyclically Adjusted PS Ratio falls into.


NATR
83GF Score
Natures Sunshine Products Inc NATR
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Natures Sunshine Products Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Natures Sunshine Products's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=14.34/25.23
=0.57

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Natures Sunshine Products's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Natures Sunshine Products's adjusted Revenue per Share data for the three months ended in Jun. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=6.38/333.9520*333.9520
=6.380

Current CPI (Jun. 2026) = 333.9520.

Natures Sunshine Products Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201609 4.437 241.428 6.137
201612 4.364 241.432 6.036
201703 4.315 243.801 5.911
201706 4.309 244.955 5.875
201709 4.630 246.819 6.265
201712 4.669 246.524 6.325
201803 4.513 249.554 6.039
201806 4.704 251.989 6.234
201809 4.583 252.439 6.063
201812 5.069 251.233 6.738
201903 4.660 254.202 6.122
201906 4.628 256.143 6.034
201909 4.502 256.759 5.855
201912 4.632 256.974 6.020
202003 4.897 258.115 6.336
202006 4.412 257.797 5.715
202009 5.048 260.280 6.477
202012 4.984 260.474 6.390
202103 5.061 264.877 6.381
202106 5.315 271.696 6.533
202109 5.632 274.310 6.857
202112 5.772 278.802 6.914
202203 5.645 287.504 6.557
202206 5.316 296.311 5.991
202209 5.364 296.808 6.035
202212 5.365 296.797 6.037
202303 5.590 301.836 6.185
202306 5.902 305.109 6.460
202309 5.705 307.789 6.190
202312 5.582 306.746 6.077
202403 5.774 312.332 6.174
202406 5.782 314.175 6.146
202409 6.067 315.301 6.426
202412 6.218 315.605 6.579
202503 6.009 319.799 6.275
202506 6.050 322.561 6.264
202509 7.117 324.800 7.318
202512 6.809 324.054 7.017
202603 6.854 330.213 6.932
202606 6.380 333.952 6.380

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 0.57 mean?
Natures Sunshine Products (NATR) has a Cyclically Adjusted PS Ratio of 0.57 as of Aug. 24, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Natures Sunshine Products and its competitors. This is near median its historical median of 0.56. Over the past decade, Natures Sunshine Products' Cyclically Adjusted PS Ratio has ranged from 0.32 to 1.13. According to the industry distribution chart, Natures Sunshine Products ranks #589 out of 1448 companies in the Consumer Packaged Goods industry, placing it in the top 40.7%.
Is Natures Sunshine Products' Cyclically Adjusted PS Ratio too high?
Natures Sunshine Products' current Cyclically Adjusted PS Ratio of 0.57 is near median its 10-year median of 0.56. Over the past 10 years, this metric has ranged from a low of 0.32 to a high of 1.13. The Consumer Packaged Goods industry median Cyclically Adjusted PS Ratio is 0.76. Natures Sunshine Products' value of 0.57 is 25% below this industry median. Based on the distribution chart, Natures Sunshine Products ranks #589 out of 1448 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, Natures Sunshine Products has a GF Score™ of 83/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Natures Sunshine Products' Cyclically Adjusted PS Ratio compare to ENHA and USNA?
According to the Consumer Packaged Goods industry distribution chart, Natures Sunshine Products ranks #589 out of 1448 companies for Cyclically Adjusted PS Ratio. This puts Natures Sunshine Products in the upper half of its industry. The industry median Cyclically Adjusted PS Ratio is 0.76. Natures Sunshine Products' value of 0.57 is 25% below this benchmark. Historically, Natures Sunshine Products' own Cyclically Adjusted PS Ratio has ranged from 0.32 to 1.13 over the past decade. While the company's 10-year median is 0.56 vs. the industry median of 0.76, Natures Sunshine Products has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Consumer Packaged Goods company?
The median Cyclically Adjusted PS Ratio among Consumer Packaged Goods companies is 0.76, based on 1,448 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Natures Sunshine Products's current Cyclically Adjusted PS Ratio of 0.57 is 25% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Natures Sunshine Products and its competitors. For the Consumer Packaged Goods industry, the median Cyclically Adjusted PS Ratio is 0.76 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Natures Sunshine Products's current Cyclically Adjusted PS Ratio is 0.57, which is near median its own 10-year median of 0.56. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Natures Sunshine Products stock overvalued right now?
Based on GuruFocus' analysis, Natures Sunshine Products (NATR) is currently considered Modestly Undervalued. The stock's GF Value™ is $19.37, compared to a current price of $14.34 — trading 26% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 0.57, which is near median its 10-year median of 0.56 and 25% below the Consumer Packaged Goods industry median of 0.76. Natures Sunshine Products' overall GF Score™ is 83/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Natures Sunshine Products (NATR), the current Cyclically Adjusted PS Ratio is 0.57 as of Aug. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Natures Sunshine Products (NATR) Overvalued in 2026?

Based on GuruFocus' analysis, Natures Sunshine Products stock appears to be undervalued. The current stock price of $14.34 is trading 26% below its estimated GF Value™ of $19.37. GuruFocus considers Natures Sunshine Products to be Modestly Undervalued.

Key valuation signals for NATR:

  • Cyclically Adjusted PS Ratio: 0.57 (near median its 10-year median of 0.56)
  • GF Value™: $19.37 vs. price of $14.34 (26% below fair value)
  • GF Score™: 83/100 with 1 warning sign
  • Industry Position: 25% below the Consumer Packaged Goods median (#589 of 1448)

No single metric tells the full story. See the NATR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Natures Sunshine Products Business Description

Address 2901 West Bluegrass Boulevard, Suite 100, Lehi, UT, USA, 84043
Natures Sunshine Products Inc is a natural health and wellness company mainly engaged in the manufacturing and direct selling of nutritional and personal care products. The following Companies' product lines include: General health: Assorted health products related to blood sugar, bone health, cellular health, etc. Immune: offer products that support and strengthen the human immune system, Cardiovascular: Ingredients to give the cardiovascular system optimum support. Digestive: regulates intestinal and digestive functions, Personal care: personal care products for external use, and Weight management: to simplify the weight management process by providing healthy meal replacements. Business segment: Asia, Europe, North America, Latin America, and Other. The majority of revenue is from Asia.
83GF Score

Get the complete analysis for NATR

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$14.34
Price
$19.37
GF Value