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Natures Sunshine Products's quarterly market cap
increased
from Sep. 2025 ($272.5 Mil) to Dec. 2025 ($377.8 Mil) and
increased
from Dec. 2025 ($377.8 Mil) to Mar. 2026 ($421.4 Mil).
Natures Sunshine Products's annual market cap
declined
from Dec. 2023 ($326.3 Mil) to Dec. 2024 ($271.0 Mil) but then
increased
from Dec. 2024 ($271.0 Mil) to Dec. 2025 ($377.8 Mil).
Enterprise Value is the theoretical takeover price. It is more comprehensive than market capitalization (market cap), which only includes common equity. Enterprise Value is calculated as the market cap plus debt and minority interest and preferred shares, minus total cash and cash equivalents. Natures Sunshine Products's Enterprise Value for Today is $295.0 Mil.
Natures Sunshine Products (NAS:NATR) Market Cap Explanation
Market cap is not the real price you pay for a company. If you buy the company and become its owner, you become the owner of the cash the company has, and you also assume the companys debt. The real price you pay is the Enterprise Value.
Warren Buffett uses the ratio of total market cap of all public traded companies over GDP to measure if the market is expensive. As of April 2012, the US total market cap is about $14.7 trillion, while the US GDP is about $15 trillion. The market was modestly overvalued.
Natures Sunshine Products Market Cap Related Terms
Natures Sunshine Products Market Cap Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Packaged Foods subindustry, Natures Sunshine Products's Market Cap, along with its competitors' market caps and Market Cap data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Natures Sunshine Products Market Cap vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Natures Sunshine Products's Market Cap distribution charts can be found below:
* The bar in red indicates where Natures Sunshine Products's Market Cap falls into.
Market cap is the short version of market capitalization. It is the total market value to buy the whole company. It is equal to the share price times the number of shares outstanding.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Natures Sunshine Products (NATR) has a Market Cap of $360.1 Mil as of Jul. 15, 2026. Market cap equals the total value of a company's shares: price times shares outstanding. View historical data on Natures Sunshine Products and its competitors. According to the industry distribution chart, Natures Sunshine Products ranks #629 out of 2042 companies in the Consumer Packaged Goods industry, placing it in the top 30.8%.
Is Natures Sunshine Products' Market Cap too high?
Natures Sunshine Products' current Market Cap is $360.1 Mil. The Consumer Packaged Goods industry median Market Cap is 104.09. Natures Sunshine Products' value of $360.1 Mil is 245.9% above this industry median. Based on the distribution chart, Natures Sunshine Products ranks #629 out of 2042 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, Natures Sunshine Products has a GF Score™ of 77/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Natures Sunshine Products' Market Cap compare to USNA and ENHA?
According to the Consumer Packaged Goods industry distribution chart, Natures Sunshine Products ranks #629 out of 2042 companies for Market Cap. This puts Natures Sunshine Products in the upper half of its industry. The industry median Market Cap is 104.09. Natures Sunshine Products' value of $360.1 Mil is 245.9% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Market Cap for a Consumer Packaged Goods company?
The median Market Cap among Consumer Packaged Goods companies is 104.09, based on 2,042 companies in the industry. Companies in the top quartile (top 25%) have a Market Cap significantly above this median, while those in the bottom quartile fall well below. However, Market Cap should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Natures Sunshine Products's current Market Cap of $360.1 Mil is 245.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Market Cap mean?
A high Market Cap can signal that a stock is expensive relative to its fundamentals. Market cap equals the total value of a company's shares: price times shares outstanding. View historical data on Natures Sunshine Products and its competitors. For the Consumer Packaged Goods industry, the median Market Cap is 104.09 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Natures Sunshine Products's current Market Cap is $360.1 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Natures Sunshine Products stock overvalued right now?
Based on GuruFocus' analysis, Natures Sunshine Products (NATR) is currently considered Fairly Valued. The stock's GF Value™ is $18.56, compared to a current price of $20.48 — trading 10.3% above its estimated fair value. The current Market Cap is $360.1 Mil and 245.9% above the Consumer Packaged Goods industry median of 104.09. Natures Sunshine Products' overall GF Score™ is 77/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Market Cap calculated?
Market Cap is calculated from a company's financial statements. For Natures Sunshine Products (NATR), the current Market Cap is $360.1 Mil as of Jul. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Natures Sunshine Products (NATR) Overvalued in 2026?
Based on GuruFocus' analysis, Natures Sunshine Products stock appears to be overvalued.
The current stock price of $20.48 is trading 10.3% above its estimated GF Value™ of $18.56.
GuruFocus considers Natures Sunshine Products to be Fairly Valued.
Key valuation signals for NATR:
Market Cap: $360.1 Mil
GF Value™: $18.56 vs. price of $20.48 (10.3% above fair value)
Industry Position: 245.9% above the Consumer Packaged Goods median (#629 of 2042)
No single metric tells the full story. See the NATR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Natures Sunshine Products Inc is a natural health and wellness company mainly engaged in the manufacturing and direct selling of nutritional and personal care products. The following Companies' product lines include: General health: Assorted health products related to blood sugar, bone health, cellular health, etc. Immune: offer products that support and strengthen the human immune system, Cardiovascular: Ingredients to give the cardiovascular system optimum support. Digestive: regulates intestinal and digestive functions, Personal care: personal care products for external use, and Weight management: to simplify the weight management process by providing healthy meal replacements. Business segment: Asia, Europe, North America, Latin America, and Other. The majority of revenue is from Asia.
77GF Score
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