NATR (Natures Sunshine Products) 14-Day RSI: 19.88 (As of Aug. 24, 2026)

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NATR Natures Sunshine Products Inc NATR
83 GF Score
Price $14.55
GF Value $19.37
Valuation Modestly Undervalued
! 1 Warning Sign
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What is Natures Sunshine Products 14-Day RSI?

Natures Sunshine Products NATR +1.46% 83 14-Day RSI is 19.88 as of Aug. 24, 2026. GuruFocus rates NATR with a GF Score™ of 83/100 and a GF Value™ of $19.37 (Modestly Undervalued). The stock has 1 warning sign investors should review. Among 2,112 Consumer Packaged Goods companies, Natures Sunshine Products ranks better than 97.59% on this metric.

The Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. The RSI is most typically used on a 14-day period, measured on a scale from 0 to 100. Traditionally, an asset is considered overbought or overvalued when the RSI is above 70 and oversold or undervalued when it is below 30.

As of today (2026-08-24), Natures Sunshine Products's 14-Day RSI is 19.88.

The industry rank for Natures Sunshine Products's 14-Day RSI or its related term are showing as below:

NATR's 14-Day RSI is ranked better than
97.59% of 2112 companies
in the Consumer Packaged Goods industry
Industry Median: 50.795 vs NATR: 19.88

Natures Sunshine Products  (NAS:NATR) 14-Day RSI Explanation

The Relative Strength Index (RSI), developed by J. Welles Wilder in his book “New Concepts in Technical Trading Systems.”, is a momentum oscillator that measures the speed and change of price movements. The RSI is most typically used on a 14-day period, measured on a scale from 0 to 100.

Traditionally, an asset is considered overbought or overvalued when the RSI is above 70 and oversold or undervalued when it is below 30. A RSI surpasses the 30 level indicates a bullish sign, when it slides below 70 level, it’s a bearish sign. This level can be adjusted depending on the security’s pattern and the market’s underlying trend. In an uptrend or bullish market, the RSI might range within a higher interval, investors could set the support level higher. If a downtrend or bearish market occurs, investors may need to lower the resistance level.

RSI can also be used in trading techniques to indicate the trading signal, such as Divergences and Swing Rejections.


Natures Sunshine Products 14-Day RSI Related Terms


NATR vs ENHA, USNA, AMNF: 14-Day RSI Comparison

For the Packaged Foods subindustry, Natures Sunshine Products's 14-Day RSI, along with its competitors' market caps and 14-Day RSI data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Natures Sunshine Products 14-Day RSI vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Natures Sunshine Products's 14-Day RSI distribution charts can be found below:

* The bar in red indicates where Natures Sunshine Products's 14-Day RSI falls into.


NATR
83GF Score
Natures Sunshine Products Inc NATR
14-Day RSI is just one metric. See GF Score™, valuation, warning signs, and more.
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Natures Sunshine Products  (NAS:NATR) 14-Day RSI Calculation

The formula for calculating RSI is:

RSI=100[ 100 / ( 1 + Average Gain / Average Loss )]

* Note that the formula uses a positive value for the average loss.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about 14-Day RSI →
What does a 14-Day RSI of 19.88 mean?
Natures Sunshine Products (NATR) has a 14-Day RSI of 19.88 as of Aug. 24, 2026. Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. View historical data on Natures Sunshine Products and its competitors. According to the industry distribution chart, Natures Sunshine Products ranks #51 out of 2112 companies in the Consumer Packaged Goods industry, placing it in the top 2.4%.
Is Natures Sunshine Products' 14-Day RSI too high?
Natures Sunshine Products' current 14-Day RSI is 19.88. The Consumer Packaged Goods industry median 14-Day RSI is 50.80. Natures Sunshine Products' value of 19.88 is 60.9% below this industry median. Based on the distribution chart, Natures Sunshine Products ranks #51 out of 2112 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Natures Sunshine Products has a GF Score™ of 83/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Natures Sunshine Products' 14-Day RSI compare to ENHA and USNA?
According to the Consumer Packaged Goods industry distribution chart, Natures Sunshine Products ranks #51 out of 2112 companies for 14-Day RSI. This places Natures Sunshine Products in the top 2% of its industry — outperforming the majority of peers. The industry median 14-Day RSI is 50.80. Natures Sunshine Products' value of 19.88 is 60.9% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 14-Day RSI for a Consumer Packaged Goods company?
The median 14-Day RSI among Consumer Packaged Goods companies is 50.80, based on 2,112 companies in the industry. Companies in the top quartile (top 25%) have a 14-Day RSI significantly above this median, while those in the bottom quartile fall well below. However, 14-Day RSI should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Natures Sunshine Products's current 14-Day RSI of 19.88 is 60.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 14-Day RSI mean?
A high 14-Day RSI can signal that a stock is expensive relative to its fundamentals. Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. View historical data on Natures Sunshine Products and its competitors. For the Consumer Packaged Goods industry, the median 14-Day RSI is 50.80 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Natures Sunshine Products's current 14-Day RSI is 19.88. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Natures Sunshine Products stock overvalued right now?
Based on GuruFocus' analysis, Natures Sunshine Products (NATR) is currently considered Modestly Undervalued. The stock's GF Value™ is $19.37, compared to a current price of $14.55 — trading 24.9% below its estimated fair value. The current 14-Day RSI is 19.88 and 60.9% below the Consumer Packaged Goods industry median of 50.80. Natures Sunshine Products' overall GF Score™ is 83/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 14-Day RSI calculated?
14-Day RSI is calculated from a company's financial statements. For Natures Sunshine Products (NATR), the current 14-Day RSI is 19.88 as of Aug. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Natures Sunshine Products (NATR) Overvalued in 2026?

Based on GuruFocus' analysis, Natures Sunshine Products stock appears to be undervalued. The current stock price of $14.55 is trading 24.9% below its estimated GF Value™ of $19.37. GuruFocus considers Natures Sunshine Products to be Modestly Undervalued.

Key valuation signals for NATR:

  • 14-Day RSI: 19.88
  • GF Value™: $19.37 vs. price of $14.55 (24.9% below fair value)
  • GF Score™: 83/100 with 1 warning sign
  • Industry Position: 60.9% below the Consumer Packaged Goods median (#51 of 2112)

No single metric tells the full story. See the NATR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Natures Sunshine Products Business Description

Address 2901 West Bluegrass Boulevard, Suite 100, Lehi, UT, USA, 84043
Natures Sunshine Products Inc is a natural health and wellness company mainly engaged in the manufacturing and direct selling of nutritional and personal care products. The following Companies' product lines include: General health: Assorted health products related to blood sugar, bone health, cellular health, etc. Immune: offer products that support and strengthen the human immune system, Cardiovascular: Ingredients to give the cardiovascular system optimum support. Digestive: regulates intestinal and digestive functions, Personal care: personal care products for external use, and Weight management: to simplify the weight management process by providing healthy meal replacements. Business segment: Asia, Europe, North America, Latin America, and Other. The majority of revenue is from Asia.
83GF Score

Get the complete analysis for NATR

14-Day RSI is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$14.55
Price
$19.37
GF Value