NATR (Natures Sunshine Products) ROCE %: 11.37% (As of Jun. 2026)

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NATR Natures Sunshine Products Inc NATR
83 GF Score
Price $14.34
GF Value $19.37
Valuation Modestly Undervalued
! 1 Warning Sign
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What is Natures Sunshine Products ROCE %?

Natures Sunshine Products NATR +0.35% 83 ROCE % is 11.37% as of Jun. 2026. GuruFocus rates NATR with a GF Score™ of 83/100 and a GF Value™ of $19.37 (Modestly Undervalued). The stock has 1 warning sign investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Natures Sunshine Products's annualized ROCE % for the quarter that ended in Jun. 2026 was 11.37%.

Natures Sunshine Products  (NAS:NATR) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Natures Sunshine Products ROCE % Related Terms

Natures Sunshine Products ROCE % Historical Data

* Premium members only.

The historical data trend for Natures Sunshine Products's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Natures Sunshine Products ROCE % Chart

Natures Sunshine Products Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROCE %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 17.72 8.93 12.02 10.67 16.72

Natures Sunshine Products Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 16.77 21.54 12.13 17.58 11.37
NATR
83GF Score
Natures Sunshine Products Inc NATR
ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.
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Natures Sunshine Products ROCE % Calculation

Natures Sunshine Products's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=29.91/( ( (240.855 - 65.692) + (261.146 - 78.538) )/ 2 )
=29.91/( (175.163+182.608)/ 2 )
=29.91/178.8855
=16.72 %

Natures Sunshine Products's ROCE % of for the quarter that ended in Jun. 2026 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Jun. 2026 )  (Q: Mar. 2026 )(Q: Jun. 2026 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Jun. 2026 )  (Q: Mar. 2026 )(Q: Jun. 2026 )
=21.676/( ( (261.458 - 71.366) + (259.823 - 68.745) )/ 2 )
=21.676/( ( 190.092 + 191.078 )/ 2 )
=21.676/190.585
=11.37 %

(1) Note: The EBIT data used here is four times the quarterly (Jun. 2026) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of 11.37% mean?
Natures Sunshine Products (NATR) has a ROCE % of 11.37% as of Jun. 2026.
Is Natures Sunshine Products' ROCE % too high?
Natures Sunshine Products' current ROCE % is 11.37%. The Consumer Packaged Goods industry median ROCE % is 9.07. Natures Sunshine Products' value of 11.37% is 25.4% above this industry median. Overall, Natures Sunshine Products has a GF Score™ of 83/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Natures Sunshine Products' ROCE % compare to ENHA and USNA?
Natures Sunshine Products' ROCE % of 11.37% can be compared against companies in the Consumer Packaged Goods industry. The industry median ROCE % is 9.07. Natures Sunshine Products' value of 11.37% is 25.4% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Consumer Packaged Goods company?
The median ROCE % among Consumer Packaged Goods companies is 9.07, based on 1,947 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Natures Sunshine Products's current ROCE % of 11.37% is 25.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Consumer Packaged Goods industry, the median ROCE % is 9.07 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Natures Sunshine Products's current ROCE % is 11.37%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Natures Sunshine Products stock overvalued right now?
Based on GuruFocus' analysis, Natures Sunshine Products (NATR) is currently considered Modestly Undervalued. The stock's GF Value™ is $19.37, compared to a current price of $14.34 — trading 26% below its estimated fair value. The current ROCE % is 11.37% and 25.4% above the Consumer Packaged Goods industry median of 9.07. Natures Sunshine Products' overall GF Score™ is 83/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Natures Sunshine Products (NATR), the current ROCE % is 11.37% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Natures Sunshine Products (NATR) Overvalued in 2026?

Based on GuruFocus' analysis, Natures Sunshine Products stock appears to be undervalued. The current stock price of $14.34 is trading 26% below its estimated GF Value™ of $19.37. GuruFocus considers Natures Sunshine Products to be Modestly Undervalued.

Key valuation signals for NATR:

  • ROCE %: 11.37%
  • GF Value™: $19.37 vs. price of $14.34 (26% below fair value)
  • GF Score™: 83/100 with 1 warning sign
  • Industry Position: 25.4% above the Consumer Packaged Goods median

No single metric tells the full story. See the NATR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Natures Sunshine Products Business Description

Address 2901 West Bluegrass Boulevard, Suite 100, Lehi, UT, USA, 84043
Natures Sunshine Products Inc is a natural health and wellness company mainly engaged in the manufacturing and direct selling of nutritional and personal care products. The following Companies' product lines include: General health: Assorted health products related to blood sugar, bone health, cellular health, etc. Immune: offer products that support and strengthen the human immune system, Cardiovascular: Ingredients to give the cardiovascular system optimum support. Digestive: regulates intestinal and digestive functions, Personal care: personal care products for external use, and Weight management: to simplify the weight management process by providing healthy meal replacements. Business segment: Asia, Europe, North America, Latin America, and Other. The majority of revenue is from Asia.
83GF Score

Get the complete analysis for NATR

ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$14.34
Price
$19.37
GF Value