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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Natures Sunshine Products's selling, general, & admin. expense for the
three
months ended in Jun. 2026 was $80.7 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Jun. 2026 was $330.7 Mil.
Natures Sunshine Products (NAS:NATR) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Natures Sunshine Products Selling, General, & Admin. Expense Related Terms
Natures Sunshine Products Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for Natures Sunshine Products's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Natures Sunshine Products Selling, General, & Admin. Expense Chart
NATR vs ENHA, USNA, AMNF: Selling, General, & Admin. Expense Comparison
For the Packaged Foods subindustry, Natures Sunshine Products's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Natures Sunshine Products Selling, General, & Admin. Expense vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Natures Sunshine Products's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Natures Sunshine Products's Selling, General, & Admin. Expense falls into.
Natures Sunshine Products Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $330.7 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of $330.7 Mil mean?
Natures Sunshine Products (NATR) has a Selling, General, & Admin. Expense of $330.7 Mil as of Jun. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Natures Sunshine Products and its competitors.
Is Natures Sunshine Products' Selling, General, & Admin. Expense too high?
Natures Sunshine Products' current Selling, General, & Admin. Expense is $330.7 Mil. Overall, Natures Sunshine Products has a GF Score™ of 83/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Natures Sunshine Products' Selling, General, & Admin. Expense compare to ENHA and USNA?
Natures Sunshine Products' Selling, General, & Admin. Expense of $330.7 Mil can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Consumer Packaged Goods company?
A good Selling, General, & Admin. Expense depends on the Consumer Packaged Goods industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Natures Sunshine Products and its competitors. Natures Sunshine Products's current Selling, General, & Admin. Expense is $330.7 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Natures Sunshine Products stock overvalued right now?
Based on GuruFocus' analysis, Natures Sunshine Products (NATR) is currently considered Modestly Undervalued. The stock's GF Value™ is $19.37, compared to a current price of $14.34 — trading 26% below its estimated fair value. The current Selling, General, & Admin. Expense is $330.7 Mil. Natures Sunshine Products' overall GF Score™ is 83/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Natures Sunshine Products (NATR), the current Selling, General, & Admin. Expense is $330.7 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Natures Sunshine Products (NATR) Overvalued in 2026?
Based on GuruFocus' analysis, Natures Sunshine Products stock appears to be undervalued.
The current stock price of $14.34 is trading 26% below its estimated GF Value™ of $19.37.
GuruFocus considers Natures Sunshine Products to be Modestly Undervalued.
Key valuation signals for NATR:
Selling, General, & Admin. Expense: $330.7 Mil
GF Value™: $19.37 vs. price of $14.34 (26% below fair value)
No single metric tells the full story. See the NATR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Natures Sunshine Products Inc is a natural health and wellness company mainly engaged in the manufacturing and direct selling of nutritional and personal care products. The following Companies' product lines include: General health: Assorted health products related to blood sugar, bone health, cellular health, etc. Immune: offer products that support and strengthen the human immune system, Cardiovascular: Ingredients to give the cardiovascular system optimum support. Digestive: regulates intestinal and digestive functions, Personal care: personal care products for external use, and Weight management: to simplify the weight management process by providing healthy meal replacements. Business segment: Asia, Europe, North America, Latin America, and Other. The majority of revenue is from Asia.
83GF Score
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