NATR (Natures Sunshine Products) Growth Rank: 6 (As of Aug. 24, 2026) — 20% Above Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

NATR Natures Sunshine Products Inc NATR
83 GF Score
Price $14.34
GF Value $19.37
Valuation Modestly Undervalued
! 1 Warning Sign
View Full Analysis

What is Natures Sunshine Products Growth Rank?

Natures Sunshine Products NATR +0.35% 83 Growth Rank is 6 as of Aug. 24, 2026, which is 20% above its 10-year median of 5.00. GuruFocus rates NATR with a GF Score™ of 83/100 and a GF Value™ of $19.37 (Modestly Undervalued). The stock has 1 warning sign investors should review.

Natures Sunshine Products has the Growth Rank of 6.

GuruFocus Growth Rank measures the growth of a company in terms of its revenue and profitability, rated on a scale from 1 to 10. Historically, the companies with the highest growth ranks performed the best over the long term. It is calculated using the following criteria:

1. 5-year revenue growth rate, the higher, the better.
2. 3-year revenue growth rate, the higher, the better.
3. 5-year EBITDA growth rate, the higher, the better.
4. The predictability of 5-year revenue. The most consistent it is, the higher the rank.

A higher score reflects a greater ability to drive business growth, with companies considered to have strong and sustainable expansion potential. Conversely, a lower score indicates challenges in achieving consistent growth and scalability.

GuruFocus found that the Growth Rank is the second of the two most-sensitive parameters among the five parameters checked. Please click GF Score to see more details on GF Score's 5 Key Aspects of Analysis.

Please note that we are using the five-year EBITDA growth rate as a parameter, so the company needs to have had positive growth over that time. The reason we use EBITDA instead of earnings per share is that with EBITDA, we can rank a lot more companies since a company may have positive EBITDA but negative EPS. Since we are looking at the growth here, EBITDA gives us a pretty clear picture about the growth in the company's business operations.

Natures Sunshine Products Growth Rank Related Terms

NATR vs ENHA, USNA, AMNF: Growth Rank Comparison

For the Packaged Foods subindustry, Natures Sunshine Products's Growth Rank, along with its competitors' market caps and Growth Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Natures Sunshine Products Growth Rank vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Natures Sunshine Products's Growth Rank distribution charts can be found below:

* The bar in red indicates where Natures Sunshine Products's Growth Rank falls into.


NATR
83GF Score
Natures Sunshine Products Inc NATR
Growth Rank is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis
Frequently Asked Questions Learn more about Growth Rank →
What does a Growth Rank of 6 mean?
Natures Sunshine Products (NATR) has a Growth Rank of 6 as of Aug. 24, 2026. Growth Rank measures the growth of a company in terms of its revenue and profitability. View historical data on Natures Sunshine Products and its competitors. This is 20% above median its historical median of 5.00. Over the past decade, Natures Sunshine Products' Growth Rank has ranged from 3.00 to 8.00.
Is Natures Sunshine Products' Growth Rank too high?
Natures Sunshine Products' current Growth Rank of 6 is 20% above median its 10-year median of 5.00. Over the past 10 years, this metric has ranged from a low of 3.00 to a high of 8.00. Overall, Natures Sunshine Products has a GF Score™ of 83/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Natures Sunshine Products' Growth Rank compare to ENHA and USNA?
Natures Sunshine Products' Growth Rank of 6 can be compared against companies in the Consumer Packaged Goods industry. Historically, Natures Sunshine Products' own Growth Rank has ranged from 3.00 to 8.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Growth Rank for a Consumer Packaged Goods company?
A good Growth Rank depends on the Consumer Packaged Goods industry context. However, Growth Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Growth Rank mean?
A high Growth Rank can signal that a stock is expensive relative to its fundamentals. Growth Rank measures the growth of a company in terms of its revenue and profitability. View historical data on Natures Sunshine Products and its competitors. Natures Sunshine Products's current Growth Rank is 6, which is 20% above median its own 10-year median of 5.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Natures Sunshine Products stock overvalued right now?
Based on GuruFocus' analysis, Natures Sunshine Products (NATR) is currently considered Modestly Undervalued. The stock's GF Value™ is $19.37, compared to a current price of $14.34 — trading 26% below its estimated fair value. The current Growth Rank is 6, which is 20% above median its 10-year median of 5.00. Natures Sunshine Products' overall GF Score™ is 83/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Growth Rank calculated?
Growth Rank is calculated from a company's financial statements. For Natures Sunshine Products (NATR), the current Growth Rank is 6 as of Aug. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Natures Sunshine Products (NATR) Overvalued in 2026?

Based on GuruFocus' analysis, Natures Sunshine Products stock appears to be undervalued. The current stock price of $14.34 is trading 26% below its estimated GF Value™ of $19.37. GuruFocus considers Natures Sunshine Products to be Modestly Undervalued.

Key valuation signals for NATR:

  • Growth Rank: 6 (20% above median its 10-year median of 5.00)
  • GF Value™: $19.37 vs. price of $14.34 (26% below fair value)
  • GF Score™: 83/100 with 1 warning sign

No single metric tells the full story. See the NATR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Natures Sunshine Products Business Description

Address 2901 West Bluegrass Boulevard, Suite 100, Lehi, UT, USA, 84043
Natures Sunshine Products Inc is a natural health and wellness company mainly engaged in the manufacturing and direct selling of nutritional and personal care products. The following Companies' product lines include: General health: Assorted health products related to blood sugar, bone health, cellular health, etc. Immune: offer products that support and strengthen the human immune system, Cardiovascular: Ingredients to give the cardiovascular system optimum support. Digestive: regulates intestinal and digestive functions, Personal care: personal care products for external use, and Weight management: to simplify the weight management process by providing healthy meal replacements. Business segment: Asia, Europe, North America, Latin America, and Other. The majority of revenue is from Asia.
83GF Score

Get the complete analysis for NATR

Growth Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$14.34
Price
$19.37
GF Value