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Natures Sunshine ProductsNATR +0.35%83 ROA % is 5.43% as of Jun. 2026, which is 68% above its 10-year median of 3.24. GuruFocus rates NATR with a GF Score™ of 83/100 and a GF Value™ of $19.37 (Modestly Undervalued). The stock has 1 warning sign investors should review. Among 1,996 Consumer Packaged Goods companies, Natures Sunshine Products ranks better than 70.69% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Natures Sunshine Products's annualizedNet Income for the quarter that ended in Jun. 2026 was $14.2 Mil.
Natures Sunshine Products's average Total Assets over the quarter that ended in Jun. 2026 was $260.6 Mil. Therefore, Natures Sunshine Products's annualized ROA % for the quarter that ended in Jun. 2026 was 5.43%.
The historical rank and industry rank for Natures Sunshine Products's ROA % or its related term are showing as below:
NATR'
s ROA % Range Over the Past 10 Years
Min: -6.46 Med: 3.24 Max: 11.35
Current: 6.95
During the past 13 years, Natures Sunshine Products's highest ROA % was 11.35%. The lowest was -6.46%. And the median was 3.24%.
NATR's ROA % is ranked better than 70.69% of 1996
companies
in the Consumer Packaged Goods industry
Industry Median: 3.345
vs NATR: 6.95
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Jun. 2026) net income data. The Revenue data used here is four times the quarterly (Jun. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Packaged Foods subindustry, Natures Sunshine Products's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Natures Sunshine Products ROA % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Natures Sunshine Products's ROA % distribution charts can be found below:
* The bar in red indicates where Natures Sunshine Products's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Jun. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Natures Sunshine Products (NATR) has a ROA % of 5.43% as of Jun. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Natures Sunshine Products and its competitors. This is 68% above median its historical median of 3.24. According to the industry distribution chart, Natures Sunshine Products ranks #585 out of 1996 companies in the Consumer Packaged Goods industry, placing it in the top 29.3%.
Is Natures Sunshine Products' ROA % too high?
Natures Sunshine Products' current ROA % of 5.43% is 68% above median its 10-year median of 3.24. The Consumer Packaged Goods industry median ROA % is 3.35. Natures Sunshine Products' value of 5.43% is 62.3% above this industry median. Based on the distribution chart, Natures Sunshine Products ranks #585 out of 1996 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, Natures Sunshine Products has a GF Score™ of 83/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Natures Sunshine Products' ROA % compare to ENHA and USNA?
According to the Consumer Packaged Goods industry distribution chart, Natures Sunshine Products ranks #585 out of 1996 companies for ROA %. This puts Natures Sunshine Products in the upper half of its industry. The industry median ROA % is 3.35. Natures Sunshine Products' value of 5.43% is 62.3% above this benchmark. While the company's 10-year median is 3.24 vs. the industry median of 3.35, Natures Sunshine Products has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Consumer Packaged Goods company?
The median ROA % among Consumer Packaged Goods companies is 3.35, based on 1,996 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Natures Sunshine Products's current ROA % of 5.43% is 62.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Natures Sunshine Products and its competitors. For the Consumer Packaged Goods industry, the median ROA % is 3.35 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Natures Sunshine Products's current ROA % is 5.43%, which is 68% above median its own 10-year median of 3.24. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Natures Sunshine Products stock overvalued right now?
Based on GuruFocus' analysis, Natures Sunshine Products (NATR) is currently considered Modestly Undervalued. The stock's GF Value™ is $19.37, compared to a current price of $14.34 — trading 26% below its estimated fair value. The current ROA % is 5.43%, which is 68% above median its 10-year median of 3.24 and 62.3% above the Consumer Packaged Goods industry median of 3.35. Natures Sunshine Products' overall GF Score™ is 83/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Natures Sunshine Products (NATR), the current ROA % is 5.43% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Natures Sunshine Products (NATR) Overvalued in 2026?
Based on GuruFocus' analysis, Natures Sunshine Products stock appears to be undervalued.
The current stock price of $14.34 is trading 26% below its estimated GF Value™ of $19.37.
GuruFocus considers Natures Sunshine Products to be Modestly Undervalued.
Key valuation signals for NATR:
ROA %: 5.43% (68% above median its 10-year median of 3.24)
GF Value™: $19.37 vs. price of $14.34 (26% below fair value)
Industry Position: 62.3% above the Consumer Packaged Goods median (#585 of 1996)
No single metric tells the full story. See the NATR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Natures Sunshine Products Inc is a natural health and wellness company mainly engaged in the manufacturing and direct selling of nutritional and personal care products. The following Companies' product lines include: General health: Assorted health products related to blood sugar, bone health, cellular health, etc. Immune: offer products that support and strengthen the human immune system, Cardiovascular: Ingredients to give the cardiovascular system optimum support. Digestive: regulates intestinal and digestive functions, Personal care: personal care products for external use, and Weight management: to simplify the weight management process by providing healthy meal replacements. Business segment: Asia, Europe, North America, Latin America, and Other. The majority of revenue is from Asia.
83GF Score
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