Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
5-Year Return on Invested Incremental Capital (5-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 5-year.
Natures Sunshine Products's 5-Year ROIIC % for the quarter that ended in Dec. 2025 was 113.39%. High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
The industry rank for Natures Sunshine Products's 5-Year ROIIC % or its related term are showing as below:
NATR's 5-Year ROIIC % is ranked better than 94.16% of 1711
companies
in the Consumer Packaged Goods industry
Industry Median: 3.76
vs NATR: 113.39
Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.
High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
Be Aware
It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.
Natures Sunshine Products 5-Year ROIIC % Related Terms
Natures Sunshine Products 5-Year ROIIC % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
NATR vs ENHA, USNA, AMNF: 5-Year ROIIC % Comparison
For the Packaged Foods subindustry, Natures Sunshine Products's 5-Year ROIIC %, along with its competitors' market caps and 5-Year ROIIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Natures Sunshine Products 5-Year ROIIC % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Natures Sunshine Products's 5-Year ROIIC % distribution charts can be found below:
* The bar in red indicates where Natures Sunshine Products's 5-Year ROIIC % falls into.
Natures Sunshine Products's 5-Year ROIIC % for the quarter that ended in Dec. 2025 is calculated as:
5-Year ROIIC %
=
5-Year Incremental Net Operating Profit After Taxes (NOPAT)**
/
5-Year Incremental Invested Capital**
=
( 16.973698 (Dec. 2025) - 21.482 (Dec. 2020) )
/
( 116.34 (Dec. 2025) - 120.316 (Dec. 2020) )
=
-4.508302
/
-3.976
=
113.39%***
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
** Annual data of NOPAT and Invested Capital was used to calculate 5-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.
Natures Sunshine Products (NATR) has a 5-Year ROIIC % of 113.39 as of Dec. 2025. 5-Year ROIIC % measures the change in earnings as a percentage of change in investment over 5-year. View historical data on Natures Sunshine Products and its competitors. According to the industry distribution chart, Natures Sunshine Products ranks #100 out of 1711 companies in the Consumer Packaged Goods industry, placing it in the top 5.8%.
Is Natures Sunshine Products' 5-Year ROIIC % too high?
Natures Sunshine Products' current 5-Year ROIIC % is 113.39. The Consumer Packaged Goods industry median 5-Year ROIIC % is 3.76. Natures Sunshine Products' value of 113.39 is 2915.7% above this industry median. Based on the distribution chart, Natures Sunshine Products ranks #100 out of 1711 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Natures Sunshine Products has a GF Score™ of 83/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Natures Sunshine Products' 5-Year ROIIC % compare to ENHA and USNA?
According to the Consumer Packaged Goods industry distribution chart, Natures Sunshine Products ranks #100 out of 1711 companies for 5-Year ROIIC %. This places Natures Sunshine Products in the top 6% of its industry — outperforming the majority of peers. The industry median 5-Year ROIIC % is 3.76. Natures Sunshine Products' value of 113.39 is 2915.7% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 5-Year ROIIC % for a Consumer Packaged Goods company?
The median 5-Year ROIIC % among Consumer Packaged Goods companies is 3.76, based on 1,711 companies in the industry. Companies in the top quartile (top 25%) have a 5-Year ROIIC % significantly above this median, while those in the bottom quartile fall well below. However, 5-Year ROIIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Natures Sunshine Products's current 5-Year ROIIC % of 113.39 is 2915.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 5-Year ROIIC % mean?
A high 5-Year ROIIC % can signal that a stock is expensive relative to its fundamentals. 5-Year ROIIC % measures the change in earnings as a percentage of change in investment over 5-year. View historical data on Natures Sunshine Products and its competitors. For the Consumer Packaged Goods industry, the median 5-Year ROIIC % is 3.76 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Natures Sunshine Products's current 5-Year ROIIC % is 113.39. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Natures Sunshine Products stock overvalued right now?
Based on GuruFocus' analysis, Natures Sunshine Products (NATR) is currently considered Modestly Undervalued. The stock's GF Value™ is $19.37, compared to a current price of $14.46 — trading 25.3% below its estimated fair value. The current 5-Year ROIIC % is 113.39 and 2915.7% above the Consumer Packaged Goods industry median of 3.76. Natures Sunshine Products' overall GF Score™ is 83/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 5-Year ROIIC % calculated?
5-Year ROIIC % is calculated from a company's financial statements. For Natures Sunshine Products (NATR), the current 5-Year ROIIC % is 113.39 as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Natures Sunshine Products (NATR) Overvalued in 2026?
Based on GuruFocus' analysis, Natures Sunshine Products stock appears to be undervalued.
The current stock price of $14.46 is trading 25.3% below its estimated GF Value™ of $19.37.
GuruFocus considers Natures Sunshine Products to be Modestly Undervalued.
Key valuation signals for NATR:
5-Year ROIIC %: 113.39
GF Value™: $19.37 vs. price of $14.46 (25.3% below fair value)
Industry Position: 2915.7% above the Consumer Packaged Goods median (#100 of 1711)
No single metric tells the full story. See the NATR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Natures Sunshine Products Inc is a natural health and wellness company mainly engaged in the manufacturing and direct selling of nutritional and personal care products. The following Companies' product lines include: General health: Assorted health products related to blood sugar, bone health, cellular health, etc. Immune: offer products that support and strengthen the human immune system, Cardiovascular: Ingredients to give the cardiovascular system optimum support. Digestive: regulates intestinal and digestive functions, Personal care: personal care products for external use, and Weight management: to simplify the weight management process by providing healthy meal replacements. Business segment: Asia, Europe, North America, Latin America, and Other. The majority of revenue is from Asia.
83GF Score
Get the complete analysis for NATR
5-Year ROIIC % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
NATR has been successfully added to your 
