NATR (Natures Sunshine Products) PE Ratio: 18.62 (As of Jul. 15, 2026) — 15% Below Median

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NATR Natures Sunshine Products Inc NATR
76 GF Score
Price $20.48
GF Value $18.56
Valuation Fairly Valued
! 2 Warning Signs
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What is Natures Sunshine Products PE Ratio?

Natures Sunshine Products NATR -5.09% 76 PE Ratio is 18.62 as of Jul. 15, 2026, which is 15% below its 10-year median of 21.90. GuruFocus rates NATR with a GF Score™ of 76/100 and a GF Value™ of $18.56 (Fairly Valued). The stock has 2 warning signs investors should review.

The PE Ratio, or Price-to-Earnings ratio, or P/E Ratio, is a financial ratio used to compare a company's market price to its Earnings per Share (Diluted). As of today (2026-07-15), Natures Sunshine Products's share price is $20.48. Natures Sunshine Products's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 was $1.10. Therefore, Natures Sunshine Products's PE Ratio for today is 18.62.

During the past 13 years, Natures Sunshine Products's highest PE Ratio was 423.91. The lowest was 10.31. And the median was 21.90.

Natures Sunshine Products's EPS (Diluted) for the three months ended in Mar. 2026 was $0.29. Its EPS (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 was $1.10.

As of today (2026-07-15), Natures Sunshine Products's share price is $20.48. Natures Sunshine Products's EPS without NRI for the trailing twelve months (TTM) ended in Mar. 2026 was $1.26. Therefore, Natures Sunshine Products's PE Ratio without NRI ratio for today is 16.24.

During the past 13 years, Natures Sunshine Products's highest PE Ratio without NRI was 423.91. The lowest was 10.21. And the median was 20.63.

Natures Sunshine Products's EPS without NRI for the three months ended in Mar. 2026 was $0.34. Its EPS without NRI for the trailing twelve months (TTM) ended in Mar. 2026 was $1.26.

During the past 12 months, Natures Sunshine Products's average EPS without NRI Growth Rate was 91.10% per year. During the past 3 years, the average EPS without NRI Growth Rate was 215.80% per year. During the past 5 years, the average EPS without NRI Growth Rate was 1.20% per year.

During the past 13 years, Natures Sunshine Products's highest 3-Year average EPS without NRI Growth Rate was 283.50% per year. The lowest was -67.80% per year. And the median was 12.20% per year.

Natures Sunshine Products's EPS (Basic) for the three months ended in Mar. 2026 was $0.29. Its EPS (Basic) for the trailing twelve months (TTM) ended in Mar. 2026 was $1.11.

Back to Basics: PE Ratio


Natures Sunshine Products  (NAS:NATR) PE Ratio Explanation

The PE Ratio can be viewed as the number of years it takes for the company to earn back the price you pay for the stock. For example, if a company earns $2 a share per year, and the stock is traded at $30, the PE Ratio is 15. Therefore it takes 15 years for the company to earn back the $30 you paid for its stock, assuming the earnings stays constant over the next 15 years.

In real business, earnings never stay constant. If a company can grow its earnings, it takes fewer years for the company to earn back the price you pay for the stock. If a company's earnings decline it takes more years. As a shareholder, you want the company to earn back the price you pay as soon as possible. Therefore, lower P/E stocks are more attractive than higher P/E stocks so long as the PE Ratio is positive. Also for stocks with the same PE Ratio, the one with faster growth business is more attractive.

If a company loses money, the PE Ratio becomes meaningless.

To compare stocks with different growth rates, Peter Lynch invented a ratio called PEG Ratio. PEG Ratio is defined as the PE Ratio divided by the growth ratio. He thinks a company with a PE Ratio equal to its growth rate is fairly valued. Still he said he would rather buy a company growing 20% a year with a PE Ratio of 20, instead of a company growing 10% a year with a PE Ratio of 10.

Because the PE Ratio measures how long it takes to earn back the price you pay, the PE Ratio can be applied to the stocks across different industries. That is why it is the one of the most important and widely used indicators for the valuation of stocks.

Similar to the PE Ratio without NRI or PS Ratio or Price-to-Operating-Cash-Flow or Price-to-Free-Cash-Flow , the PE Ratio measures the valuation based on the earning power of the company. This is where it is different from the PB Ratio , which measures the valuation based on the company's balance sheet.


Be Aware

Investors need to be aware that the PE Ratio can be misleading a lot of times, especially when the underlying business is cyclical and unpredictable. As Peter Lynch pointed out, cyclical businesses have higher profit margins at the peaks of the business cycles. Their earnings are high and PE Ratios are artificially low. It is usually a bad idea to buy a cyclical business when the PE Ratio is low. A better ratio to identify the time to buy a cyclical businesses is the PS Ratio.

PE Ratio can also be affected by non-recurring-items such as the sale of part of businesses. This may increase for the current year or quarter dramatically. But it cannot be repeated over and over. Therefore PE Ratio without NRI is a more accurate indication of valuation than PE Ratio.


Natures Sunshine Products PE Ratio Related Terms


Natures Sunshine Products PE Ratio Historical Data

* Premium members only.

The historical data trend for Natures Sunshine Products's PE Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Natures Sunshine Products PE Ratio Chart

Natures Sunshine Products Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
PE Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 13.03 At Loss 22.45 36.65 20.36

Natures Sunshine Products Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
PE Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 23.68 19.99 19.16 20.36 21.81

NATR vs USNA, ENHA, BYND: PE Ratio Comparison

For the Packaged Foods subindustry, Natures Sunshine Products's PE Ratio, along with its competitors' market caps and PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Natures Sunshine Products PE Ratio vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Natures Sunshine Products's PE Ratio distribution charts can be found below:

* The bar in red indicates where Natures Sunshine Products's PE Ratio falls into.


NATR
76GF Score
Natures Sunshine Products Inc NATR
PE Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Natures Sunshine Products PE Ratio Calculation

The PE Ratio, or Price-to-Earnings ratio, or P/E Ratio, is a financial ratio used to compare a company's market price to its Earnings per Share (Diluted). It is the most widely used ratio in the valuation of stocks.

Natures Sunshine Products's PE Ratio for today is calculated as

PE Ratio=Share Price/Earnings per Share (Diluted) (TTM)
=20.48/1.100
=18.62

Natures Sunshine Products's Share Price of today is $20.48.
Natures Sunshine Products's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $1.10.


* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

It can also be calculated from the numbers for the whole company:


There are at least three kinds of PE Ratios used by different investors. They are Trailing Twelve Month PE Ratio, Forward PE Ratio, or PE Ratio without NRI. A new PE Ratio based on inflation-adjusted normalized PE Ratio is called Shiller PE Ratio, after Yale professor Robert Shiller.

In the calculation of PE Ratio, the earnings per share used are the earnings per share over the past 12 months. For Forward PE Ratio, the earnings are the expected earnings for the next twelve months. In the case of PE Ratio without NRI, the reported earnings less the non-recurring items are used.

For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. Since it looks at the average over the last 10 years, Shiller PE Ratio is also called PE10.

Frequently Asked Questions Learn more about PE Ratio →
What does a PE Ratio of 18.62 mean?
Natures Sunshine Products (NATR) has a PE Ratio of 18.62 as of Jul. 15, 2026. P/E ratio is the ratio of share price to a company's earnings per share. View historical data on Natures Sunshine Products and its competitors. This is 15% below median its historical median of 21.90. Over the past decade, Natures Sunshine Products' PE Ratio has ranged from 10.31 to 423.91.
Is Natures Sunshine Products' PE Ratio too high?
Natures Sunshine Products' current PE Ratio of 18.62 is 15% below median its 10-year median of 21.90. Over the past 10 years, this metric has ranged from a low of 10.31 to a high of 423.91. Overall, Natures Sunshine Products has a GF Score™ of 76/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Natures Sunshine Products' PE Ratio compare to USNA and ENHA?
Natures Sunshine Products' PE Ratio of 18.62 can be compared against companies in the Consumer Packaged Goods industry. Historically, Natures Sunshine Products' own PE Ratio has ranged from 10.31 to 423.91 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PE Ratio for a Consumer Packaged Goods company?
A good PE Ratio depends on the Consumer Packaged Goods industry context. However, PE Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PE Ratio mean?
A high PE Ratio can signal that a stock is expensive relative to its fundamentals. P/E ratio is the ratio of share price to a company's earnings per share. View historical data on Natures Sunshine Products and its competitors. Natures Sunshine Products's current PE Ratio is 18.62, which is 15% below median its own 10-year median of 21.90. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Natures Sunshine Products stock overvalued right now?
Based on GuruFocus' analysis, Natures Sunshine Products (NATR) is currently considered Fairly Valued. The stock's GF Value™ is $18.56, compared to a current price of $20.48 — trading 10.3% above its estimated fair value. The current PE Ratio is 18.62, which is 15% below median its 10-year median of 21.90. Natures Sunshine Products' overall GF Score™ is 76/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PE Ratio calculated?
PE Ratio is calculated from a company's financial statements. For Natures Sunshine Products (NATR), the current PE Ratio is 18.62 as of Jul. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Natures Sunshine Products (NATR) Overvalued in 2026?

Based on GuruFocus' analysis, Natures Sunshine Products stock appears to be overvalued. The current stock price of $20.48 is trading 10.3% above its estimated GF Value™ of $18.56. GuruFocus considers Natures Sunshine Products to be Fairly Valued.

Key valuation signals for NATR:

  • PE Ratio: 18.62 (15% below median its 10-year median of 21.90)
  • GF Value™: $18.56 vs. price of $20.48 (10.3% above fair value)
  • GF Score™: 76/100 with 2 warning signs

No single metric tells the full story. See the NATR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Natures Sunshine Products Business Description

Address 2901 West Bluegrass Boulevard, Suite 100, Lehi, UT, USA, 84043
Natures Sunshine Products Inc is a natural health and wellness company mainly engaged in the manufacturing and direct selling of nutritional and personal care products. The following Companies' product lines include: General health: Assorted health products related to blood sugar, bone health, cellular health, etc. Immune: offer products that support and strengthen the human immune system, Cardiovascular: Ingredients to give the cardiovascular system optimum support. Digestive: regulates intestinal and digestive functions, Personal care: personal care products for external use, and Weight management: to simplify the weight management process by providing healthy meal replacements. Business segment: Asia, Europe, North America, Latin America, and Other. The majority of revenue is from Asia.
76GF Score

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PE Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$20.48
Price
$18.56
GF Value