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Natures Sunshine ProductsNATR -1.29%77 Forward Rate of Return (Yacktman) % is 10.18% as of Jun. 2026, which is 19% above its 10-year median of 8.57. GuruFocus rates NATR with a GF Score™ of 77/100 and a GF Value™ of $19.36 (Modestly Undervalued). The stock has 1 warning sign investors should review. Among 1,407 Consumer Packaged Goods companies, Natures Sunshine Products ranks better than 59.99% on this metric.
Yacktman defines forward rate of return as the normalized free cash flow yield plus real growth plus inflation. Natures Sunshine Products's forward rate of return for was 10.18%.
The historical rank and industry rank for Natures Sunshine Products's Forward Rate of Return (Yacktman) % or its related term are showing as below:
NATR'
s Forward Rate of Return (Yacktman) % Range Over the Past 10 Years
Min: -26.95 Med: 8.57 Max: 29.74
Current: 12.37
During the past 13 years, Natures Sunshine Products's highest Forward Rate of Return was 29.74. The lowest was -26.95. And the median was 8.57.
NATR's Forward Rate of Return (Yacktman) % is ranked better than 59.99% of 1407
companies
in the Consumer Packaged Goods industry
Industry Median: 8.31
vs NATR: 12.37
Unlike the Earnings Yield %, the Forward Rate of Return uses the normalized Free Cash Flow of the past five years, and considers growth. The forward rate of return can be thought of as the return that investors buying the stock today can expect from it in the future.
Unlike the Earnings Yield, the Forward Rate of Return uses the normalized Free Cash Flow of the past five years, and considers growth. The forward rate of return can be thought of as the return that investors buying the stock today can expect from it in the future.
For the growth part of the Forward Rate of Return calculation, GuruFocus uses the 5-year average growth rate of EBITDA per share as the growth rate, and the growth rate is always capped at 20%. For the Free Cash Flow we use per share data averaged over five years. The reason we use five years is to make it comparable to the growth rate.
Be Aware
In the Forward Rate of Return calculation, the growth rate is added directly to today's free cash flow yield. Therefore the calculation is reliable only if the company can grow at the same rate in the future as it did in the past. Investors should pay close attention to this when researching growth stocks. A more accurate measurement for return is Return on Capital.
Natures Sunshine Products Forward Rate of Return (Yacktman) % Related Terms
Natures Sunshine Products Forward Rate of Return (Yacktman) % Historical Data
* Premium members only.
The historical data trend for Natures Sunshine Products's Forward Rate of Return (Yacktman) % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Natures Sunshine Products Forward Rate of Return (Yacktman) % Chart
NATR vs USNA, BYND, BGS: Forward Rate of Return (Yacktman) % Comparison
For the Packaged Foods subindustry, Natures Sunshine Products's Forward Rate of Return (Yacktman) %, along with its competitors' market caps and Forward Rate of Return (Yacktman) % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Natures Sunshine Products Forward Rate of Return (Yacktman) % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Natures Sunshine Products's Forward Rate of Return (Yacktman) % distribution charts can be found below:
* The bar in red indicates where Natures Sunshine Products's Forward Rate of Return (Yacktman) % falls into.
Natures Sunshine Products Forward Rate of Return (Yacktman) % Calculation
Forward Rate of Return is a concept that Don Yacktman uses in his investment approach. Yacktman explained the forward rate of return concept in detail in his interview with GuruFocus. Yacktman defines forward rate of return as the normalized free cash flow yield plus real growth plus inflation. He said in the interview (March 2012, when the S&P 500 was at about 1400):
If the business is stable, this calculation is fairly straightforward. For instance, on the S&P 500 we would normalize earnings. We would then calculate what percentage of those earnings are not reinvested in the underlying businesses and are therefore free. Historically, for the S&P 500, this has been just under 50% of earnings. Currently, we expect the S&P to earn about 70 on a normalized basis, a number which is far below reported earnings due to our adjusting for record high profit margins. $70 X ½ / 1400 gives you a normalized free cash flow yield of approximately 2.5%.
The historical real growth rate of the S&P 500 (companies) is about 1.5%. Assuming an inflation rate of 2.5%, the forward rate of return on an investment in the S&P 500 is about 6.5% today (2.5% free cash flow yield plus 1.5% real growth plus 2.5% inflation).
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Forward Rate of Return (Yacktman) % of 10.18% mean?
Natures Sunshine Products (NATR) has a Forward Rate of Return (Yacktman) % of 10.18% as of Jun. 2026. Yacktman's forward rate of return equals the sum of normalized free-cash-flow yield plus earnings growth. View historical data on Natures Sunshine Products and its competitors. This is 19% above median its historical median of 8.57. According to the industry distribution chart, Natures Sunshine Products ranks #563 out of 1407 companies in the Consumer Packaged Goods industry, placing it in the top 40%.
Is Natures Sunshine Products' Forward Rate of Return (Yacktman) % too high?
Natures Sunshine Products' current Forward Rate of Return (Yacktman) % of 10.18% is 19% above median its 10-year median of 8.57. The Consumer Packaged Goods industry median Forward Rate of Return (Yacktman) % is 8.31. Natures Sunshine Products' value of 10.18% is 22.5% above this industry median. Based on the distribution chart, Natures Sunshine Products ranks #563 out of 1407 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, Natures Sunshine Products has a GF Score™ of 77/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Natures Sunshine Products' Forward Rate of Return (Yacktman) % compare to USNA and BYND?
According to the Consumer Packaged Goods industry distribution chart, Natures Sunshine Products ranks #563 out of 1407 companies for Forward Rate of Return (Yacktman) %. This puts Natures Sunshine Products in the upper half of its industry. The industry median Forward Rate of Return (Yacktman) % is 8.31. Natures Sunshine Products' value of 10.18% is 22.5% above this benchmark. While the company's 10-year median is 8.57 vs. the industry median of 8.31, Natures Sunshine Products has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Forward Rate of Return (Yacktman) % for a Consumer Packaged Goods company?
The median Forward Rate of Return (Yacktman) % among Consumer Packaged Goods companies is 8.31, based on 1,407 companies in the industry. Companies in the top quartile (top 25%) have a Forward Rate of Return (Yacktman) % significantly above this median, while those in the bottom quartile fall well below. However, Forward Rate of Return (Yacktman) % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Natures Sunshine Products's current Forward Rate of Return (Yacktman) % of 10.18% is 22.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Forward Rate of Return (Yacktman) % mean?
A high Forward Rate of Return (Yacktman) % can signal that a stock is expensive relative to its fundamentals. Yacktman's forward rate of return equals the sum of normalized free-cash-flow yield plus earnings growth. View historical data on Natures Sunshine Products and its competitors. For the Consumer Packaged Goods industry, the median Forward Rate of Return (Yacktman) % is 8.31 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Natures Sunshine Products's current Forward Rate of Return (Yacktman) % is 10.18%, which is 19% above median its own 10-year median of 8.57. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Natures Sunshine Products stock overvalued right now?
Based on GuruFocus' analysis, Natures Sunshine Products (NATR) is currently considered Modestly Undervalued. The stock's GF Value™ is $19.36, compared to a current price of $13.83 — trading 28.6% below its estimated fair value. The current Forward Rate of Return (Yacktman) % is 10.18%, which is 19% above median its 10-year median of 8.57 and 22.5% above the Consumer Packaged Goods industry median of 8.31. Natures Sunshine Products' overall GF Score™ is 77/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Forward Rate of Return (Yacktman) % calculated?
Forward Rate of Return (Yacktman) % is calculated from a company's financial statements. For Natures Sunshine Products (NATR), the current Forward Rate of Return (Yacktman) % is 10.18% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Natures Sunshine Products (NATR) Overvalued in 2026?
Based on GuruFocus' analysis, Natures Sunshine Products stock appears to be undervalued.
The current stock price of $13.83 is trading 28.6% below its estimated GF Value™ of $19.36.
GuruFocus considers Natures Sunshine Products to be Modestly Undervalued.
Key valuation signals for NATR:
Forward Rate of Return (Yacktman) %: 10.18% (19% above median its 10-year median of 8.57)
GF Value™: $19.36 vs. price of $13.83 (28.6% below fair value)
Industry Position: 22.5% above the Consumer Packaged Goods median (#563 of 1407)
No single metric tells the full story. See the NATR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Natures Sunshine Products Inc is a natural health and wellness company mainly engaged in the manufacturing and direct selling of nutritional and personal care products. The following Companies' product lines include: General health: Assorted health products related to blood sugar, bone health, cellular health, etc. Immune: offer products that support and strengthen the human immune system, Cardiovascular: Ingredients to give the cardiovascular system optimum support. Digestive: regulates intestinal and digestive functions, Personal care: personal care products for external use, and Weight management: to simplify the weight management process by providing healthy meal replacements. Business segment: Asia, Europe, North America, Latin America, and Other. The majority of revenue is from Asia.
77GF Score
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