SYF (Synchrony Financial) Cyclically Adjusted PS Ratio: 2.70 (As of Jul. 08, 2026) — 29% Above Median


SYF Synchrony Financial SYF
75 GF Score
Price $75.52
GF Value $66.33
Valuation Modestly Overvalued
! 2 Warning Signs
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What is Synchrony Financial Cyclically Adjusted PS Ratio?

Synchrony Financial SYF -1.99% 75 Cyclically Adjusted PS Ratio is 2.70 as of Jul. 08, 2026, which is 29% above its 10-year median of 2.09. GuruFocus rates SYF with a GF Score™ of 75/100 and a GF Value™ of $66.33 (Modestly Overvalued). The stock has 2 warning signs investors should review. Among 418 Credit Services companies, Synchrony Financial ranks better than 51.91% on this metric.

As of today (2026-07-08), Synchrony Financial's current share price is $75.52. Synchrony Financial's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 was $27.97. Synchrony Financial's Cyclically Adjusted PS Ratio for today is 2.70.

The historical rank and industry rank for Synchrony Financial's Cyclically Adjusted PS Ratio or its related term are showing as below:

SYF' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 1.36   Med: 2.09   Max: 3.28
Current: 2.76

During the past years, Synchrony Financial's highest Cyclically Adjusted PS Ratio was 3.28. The lowest was 1.36. And the median was 2.09.

SYF's Cyclically Adjusted PS Ratio is ranked better than
51.91% of 418 companies
in the Credit Services industry
Industry Median: 3.03 vs SYF: 2.76

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Synchrony Financial's adjusted revenue per share data for the three months ended in Mar. 2026 was $10.688. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is $27.97 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Synchrony Financial  (NYSE:SYF) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Synchrony Financial Cyclically Adjusted PS Ratio Related Terms


Synchrony Financial Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Synchrony Financial's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Synchrony Financial Cyclically Adjusted PS Ratio Chart

Synchrony Financial Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 1.76 1.81 2.74 3.11

Synchrony Financial Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 2.15 2.62 2.71 3.11 2.43

SYF vs AFRM, SOFI, ALLY: Cyclically Adjusted PS Ratio Comparison

For the Credit Services subindustry, Synchrony Financial's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Synchrony Financial Cyclically Adjusted PS Ratio vs Credit Services Industry

For the Credit Services industry and Financial Services sector, Synchrony Financial's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Synchrony Financial's Cyclically Adjusted PS Ratio falls into.


SYF
75GF Score
Synchrony Financial SYF
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Synchrony Financial Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Synchrony Financial's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=75.52/27.97
=2.70

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Synchrony Financial's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Synchrony Financial's adjusted Revenue per Share data for the three months ended in Mar. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=10.688/330.2130*330.2130
=10.688

Current CPI (Mar. 2026) = 330.2130.

Synchrony Financial Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201606 3.146 241.018 4.310
201609 3.381 241.428 4.624
201612 3.523 241.432 4.819
201703 3.667 243.801 4.967
201706 3.747 244.955 5.051
201709 3.979 246.819 5.323
201712 4.081 246.524 5.466
201803 4.150 249.554 5.491
201806 4.150 251.989 5.438
201809 4.599 252.439 6.016
201812 4.916 251.233 6.461
201903 4.745 254.202 6.164
201906 4.932 256.143 6.358
201909 5.226 256.759 6.721
201912 4.871 256.974 6.259
202003 5.040 258.115 6.448
202006 4.651 257.797 5.957
202009 4.598 260.280 5.833
202012 4.593 260.474 5.823
202103 4.393 264.877 5.477
202106 4.117 271.696 5.004
202109 4.395 274.310 5.291
202112 5.031 278.802 5.959
202203 5.376 287.504 6.175
202206 5.801 296.311 6.465
202209 6.193 296.808 6.890
202212 6.895 296.797 7.671
202303 7.317 301.836 8.005
202306 7.765 305.109 8.404
202309 8.305 307.789 8.910
202312 8.828 306.746 9.503
202403 9.135 312.332 9.658
202406 9.220 314.175 9.691
202409 9.619 315.301 10.074
202412 6.913 315.605 7.233
202503 9.548 319.799 9.859
202506 9.620 322.561 9.848
202509 10.335 324.800 10.507
202512 10.613 324.054 10.815
202603 10.688 330.213 10.688

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 2.70 mean?
Synchrony Financial (SYF) has a Cyclically Adjusted PS Ratio of 2.70 as of Jul. 08, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Synchrony Financial and its competitors. This is 29% above median its historical median of 2.09. Over the past decade, Synchrony Financial's Cyclically Adjusted PS Ratio has ranged from 1.36 to 3.28. According to the industry distribution chart, Synchrony Financial ranks #201 out of 418 companies in the Credit Services industry, placing it in the top 48.1%.
Is Synchrony Financial's Cyclically Adjusted PS Ratio too high?
Synchrony Financial's current Cyclically Adjusted PS Ratio of 2.70 is 29% above median its 10-year median of 2.09. Over the past 10 years, this metric has ranged from a low of 1.36 to a high of 3.28. The Credit Services industry median Cyclically Adjusted PS Ratio is 3.03. Synchrony Financial's value of 2.70 is 10.9% below this industry median. Based on the distribution chart, Synchrony Financial ranks #201 out of 418 companies in the Credit Services industry, which is above the industry midpoint. Overall, Synchrony Financial has a GF Score™ of 75/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Synchrony Financial's Cyclically Adjusted PS Ratio compare to AFRM and SOFI?
According to the Credit Services industry distribution chart, Synchrony Financial ranks #201 out of 418 companies for Cyclically Adjusted PS Ratio. This puts Synchrony Financial in the upper half of its industry. The industry median Cyclically Adjusted PS Ratio is 3.03. Synchrony Financial's value of 2.70 is 10.9% below this benchmark. Historically, Synchrony Financial's own Cyclically Adjusted PS Ratio has ranged from 1.36 to 3.28 over the past decade. While the company's 10-year median is 2.09 vs. the industry median of 3.03, Synchrony Financial has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Credit Services company?
The median Cyclically Adjusted PS Ratio among Credit Services companies is 3.03, based on 418 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Synchrony Financial's current Cyclically Adjusted PS Ratio of 2.70 is 10.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Synchrony Financial and its competitors. For the Credit Services industry, the median Cyclically Adjusted PS Ratio is 3.03 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Synchrony Financial's current Cyclically Adjusted PS Ratio is 2.70, which is 29% above median its own 10-year median of 2.09. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Synchrony Financial stock overvalued right now?
Based on GuruFocus' analysis, Synchrony Financial (SYF) is currently considered Modestly Overvalued. The stock's GF Value™ is $66.33, compared to a current price of $75.52 — trading 13.9% above its estimated fair value. The current Cyclically Adjusted PS Ratio is 2.70, which is 29% above median its 10-year median of 2.09 and 10.9% below the Credit Services industry median of 3.03. Synchrony Financial's overall GF Score™ is 75/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Synchrony Financial (SYF), the current Cyclically Adjusted PS Ratio is 2.70 as of Jul. 08, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Synchrony Financial (SYF) Overvalued in 2026?

Based on GuruFocus' analysis, Synchrony Financial stock appears to be overvalued. The current stock price of $75.52 is trading 13.9% above its estimated GF Value™ of $66.33. GuruFocus considers Synchrony Financial to be Modestly Overvalued.

Key valuation signals for SYF:

  • Cyclically Adjusted PS Ratio: 2.70 (29% above median its 10-year median of 2.09)
  • GF Value™: $66.33 vs. price of $75.52 (13.9% above fair value)
  • GF Score™: 75/100 with 2 warning signs
  • Industry Position: 10.9% below the Credit Services median (#201 of 418)

No single metric tells the full story. See the SYF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Synchrony Financial Business Description

Address 777 Long Ridge Road, Stamford, CT, USA, 06902
Synchrony Financial, originally a spinoff of GE Capital's retail financing business, is the largest provider of private-label credit cards in the United States by both outstanding receivables and purchasing volume. Synchrony partners with other firms to market its credit products in their physical stores as well as on their websites and mobile applications. Synchrony operates through three segments: retail card (private-label and co-branded general-purpose credit cards), payment solutions (promotional financing for large ticket purchases), and CareCredit (financing for elective healthcare procedures).
75GF Score

Get the complete analysis for SYF

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$75.52
Price
$66.33
GF Value