Synchrony FinancialSYF +1.60%75 Net Margin % is 21.77% as of Mar. 2026, which is 2% below its 10-year median of 22.12. GuruFocus rates SYF with a GF Score™ of 75/100 and a GF Value™ of $65.56 (Modestly Overvalued). The stock has 2 warning signs investors should review. Among 534 Credit Services companies, Synchrony Financial ranks better than 65.92% on this metric.
The historical rank and industry rank for Synchrony Financial's Net Margin % or its related term are showing as below:
SYF'
s Net Margin % Range Over the Past 10 Years
Min: 12.41 Med: 22.12 Max: 41.41
Current: 24.06
SYF's Net Margin % is ranked better than 65.92% of 534
companies
in the Credit Services industry
Industry Median: 14.52
vs SYF: 24.06
Synchrony Financial (NYSE:SYF) Net Margin % Explanation
Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.
But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.
Synchrony Financial Net Margin % Related Terms
Synchrony Financial Net Margin % Historical Data
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The historical data trend for Synchrony Financial's Net Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Credit Services subindustry, Synchrony Financial's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Synchrony Financial Net Margin % vs Credit Services Industry
For the Credit Services industry and Financial Services sector, Synchrony Financial's Net Margin % distribution charts can be found below:
* The bar in red indicates where Synchrony Financial's Net Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Synchrony Financial (SYF) has a Net Margin % of 21.77% as of Mar. 2026. Net margin is the ratio of total net income to net sales. View historical data on Synchrony Financial and its competitors. This is near median its historical median of 22.12. Over the past decade, Synchrony Financial's Net Margin % has ranged from 12.41 to 41.41. According to the industry distribution chart, Synchrony Financial ranks #182 out of 534 companies in the Credit Services industry, placing it in the top 34.1%.
Is Synchrony Financial's Net Margin % too high?
Synchrony Financial's current Net Margin % of 21.77% is near median its 10-year median of 22.12. Over the past 10 years, this metric has ranged from a low of 12.41 to a high of 41.41. The Credit Services industry median Net Margin % is 14.52. Synchrony Financial's value of 21.77% is 49.9% above this industry median. Based on the distribution chart, Synchrony Financial ranks #182 out of 534 companies in the Credit Services industry, which is above the industry midpoint. Overall, Synchrony Financial has a GF Score™ of 75/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Synchrony Financial's Net Margin % compare to AFRM and SOFI?
According to the Credit Services industry distribution chart, Synchrony Financial ranks #182 out of 534 companies for Net Margin %. This puts Synchrony Financial in the upper half of its industry. The industry median Net Margin % is 14.52. Synchrony Financial's value of 21.77% is 49.9% above this benchmark. Historically, Synchrony Financial's own Net Margin % has ranged from 12.41 to 41.41 over the past decade. While the company's 10-year median is 22.12 vs. the industry median of 14.52, Synchrony Financial has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Net Margin % for a Credit Services company?
The median Net Margin % among Credit Services companies is 14.52, based on 534 companies in the industry. Companies in the top quartile (top 25%) have a Net Margin % significantly above this median, while those in the bottom quartile fall well below. However, Net Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Synchrony Financial's current Net Margin % of 21.77% is 49.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Net Margin % mean?
A high Net Margin % can signal that a stock is expensive relative to its fundamentals. Net margin is the ratio of total net income to net sales. View historical data on Synchrony Financial and its competitors. For the Credit Services industry, the median Net Margin % is 14.52 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Synchrony Financial's current Net Margin % is 21.77%, which is near median its own 10-year median of 22.12. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Synchrony Financial stock overvalued right now?
Based on GuruFocus' analysis, Synchrony Financial (SYF) is currently considered Modestly Overvalued. The stock's GF Value™ is $65.56, compared to a current price of $76.24 — trading 16.3% above its estimated fair value. The current Net Margin % is 21.77%, which is near median its 10-year median of 22.12 and 49.9% above the Credit Services industry median of 14.52. Synchrony Financial's overall GF Score™ is 75/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Net Margin % calculated?
Net Margin % is calculated from a company's financial statements. For Synchrony Financial (SYF), the current Net Margin % is 21.77% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Synchrony Financial (SYF) Overvalued in 2026?
Based on GuruFocus' analysis, Synchrony Financial stock appears to be overvalued.
The current stock price of $76.24 is trading 16.3% above its estimated GF Value™ of $65.56.
GuruFocus considers Synchrony Financial to be Modestly Overvalued.
Key valuation signals for SYF:
Net Margin %: 21.77% (near median its 10-year median of 22.12)
GF Value™: $65.56 vs. price of $76.24 (16.3% above fair value)
Industry Position: 49.9% above the Credit Services median (#182 of 534)
No single metric tells the full story. See the SYF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Synchrony Financial, originally a spinoff of GE Capital's retail financing business, is the largest provider of private-label credit cards in the United States by both outstanding receivables and purchasing volume. Synchrony partners with other firms to market its credit products in their physical stores as well as on their websites and mobile applications. Synchrony operates through three segments: retail card (private-label and co-branded general-purpose credit cards), payment solutions (promotional financing for large ticket purchases), and CareCredit (financing for elective healthcare procedures).
75GF Score
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