Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Natures Sunshine ProductsNATR -5.09%76 EV-to-FCF is 12.82 as of Jul. 15, 2026, which is 11% above its 10-year median of 11.58. GuruFocus rates NATR with a GF Score™ of 76/100 and a GF Value™ of $18.56 (Fairly Valued). The stock has 2 warning signs investors should review. Among 1,189 Consumer Packaged Goods companies, Natures Sunshine Products ranks better than 59.21% on this metric.
EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, Natures Sunshine Products's Enterprise Value is $295.0 Mil.
Natures Sunshine Products's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 was $23.0 Mil. Therefore, Natures Sunshine Products's EV-to-FCF for today is 12.82.
The historical rank and industry rank for Natures Sunshine Products's EV-to-FCF or its related term are showing as below:
NATR'
s EV-to-FCF Range Over the Past 10 Years
Min: -448.95 Med: 11.58 Max: 53.1
Current: 12.82
During the past 13 years, the highest EV-to-FCF of Natures Sunshine Products was 53.10. The lowest was -448.95. And the median was 11.58.
NATR's EV-to-FCF is ranked better than 59.21% of 1189
companies
in the Consumer Packaged Goods industry
Industry Median: 15.86
vs NATR: 12.82
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Natures Sunshine Products's PE Ratio (TTM) for today is calculated as:
Natures Sunshine Products's share price for today is $20.48.
Natures Sunshine Products's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $1.100.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.
Natures Sunshine Products EV-to-FCF Related Terms
Natures Sunshine Products EV-to-FCF Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Packaged Foods subindustry, Natures Sunshine Products's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Natures Sunshine Products EV-to-FCF vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Natures Sunshine Products's EV-to-FCF distribution charts can be found below:
* The bar in red indicates where Natures Sunshine Products's EV-to-FCF falls into.
Natures Sunshine Products's current Enterprise Value is $295.0 Mil.
Natures Sunshine Products's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $23.0 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Natures Sunshine Products (NATR) has a EV-to-FCF of 12.82 as of Jul. 15, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Natures Sunshine Products and its competitors. This is 11% above median its historical median of 11.58. According to the industry distribution chart, Natures Sunshine Products ranks #485 out of 1189 companies in the Consumer Packaged Goods industry, placing it in the top 40.8%.
Is Natures Sunshine Products' EV-to-FCF too high?
Natures Sunshine Products' current EV-to-FCF of 12.82 is 11% above median its 10-year median of 11.58. The Consumer Packaged Goods industry median EV-to-FCF is 15.86. Natures Sunshine Products' value of 12.82 is 19.2% below this industry median. Based on the distribution chart, Natures Sunshine Products ranks #485 out of 1189 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, Natures Sunshine Products has a GF Score™ of 76/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Natures Sunshine Products' EV-to-FCF compare to USNA and ENHA?
According to the Consumer Packaged Goods industry distribution chart, Natures Sunshine Products ranks #485 out of 1189 companies for EV-to-FCF. This puts Natures Sunshine Products in the upper half of its industry. The industry median EV-to-FCF is 15.86. Natures Sunshine Products' value of 12.82 is 19.2% below this benchmark. While the company's 10-year median is 11.58 vs. the industry median of 15.86, Natures Sunshine Products has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Consumer Packaged Goods company?
The median EV-to-FCF among Consumer Packaged Goods companies is 15.86, based on 1,189 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Natures Sunshine Products's current EV-to-FCF of 12.82 is 19.2% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Natures Sunshine Products and its competitors. For the Consumer Packaged Goods industry, the median EV-to-FCF is 15.86 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Natures Sunshine Products's current EV-to-FCF is 12.82, which is 11% above median its own 10-year median of 11.58. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Natures Sunshine Products stock overvalued right now?
Based on GuruFocus' analysis, Natures Sunshine Products (NATR) is currently considered Fairly Valued. The stock's GF Value™ is $18.56, compared to a current price of $20.48 — trading 10.3% above its estimated fair value. The current EV-to-FCF is 12.82, which is 11% above median its 10-year median of 11.58 and 19.2% below the Consumer Packaged Goods industry median of 15.86. Natures Sunshine Products' overall GF Score™ is 76/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For Natures Sunshine Products (NATR), the current EV-to-FCF is 12.82 as of Jul. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Natures Sunshine Products (NATR) Overvalued in 2026?
Based on GuruFocus' analysis, Natures Sunshine Products stock appears to be overvalued.
The current stock price of $20.48 is trading 10.3% above its estimated GF Value™ of $18.56.
GuruFocus considers Natures Sunshine Products to be Fairly Valued.
Key valuation signals for NATR:
EV-to-FCF: 12.82 (11% above median its 10-year median of 11.58)
GF Value™: $18.56 vs. price of $20.48 (10.3% above fair value)
Industry Position: 19.2% below the Consumer Packaged Goods median (#485 of 1189)
No single metric tells the full story. See the NATR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Natures Sunshine Products Inc is a natural health and wellness company mainly engaged in the manufacturing and direct selling of nutritional and personal care products. The following Companies' product lines include: General health: Assorted health products related to blood sugar, bone health, cellular health, etc. Immune: offer products that support and strengthen the human immune system, Cardiovascular: Ingredients to give the cardiovascular system optimum support. Digestive: regulates intestinal and digestive functions, Personal care: personal care products for external use, and Weight management: to simplify the weight management process by providing healthy meal replacements. Business segment: Asia, Europe, North America, Latin America, and Other. The majority of revenue is from Asia.
76GF Score
Get the complete analysis for NATR
EV-to-FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
NATR has been successfully added to your 
