DRCT (Direct Digital Holdings) Short Interest


DRCT Direct Digital Holdings Inc DRCT
43 GF Score
Price $2.79
GF Value $20.83
Valuation Possible Value Trap
! 6 Warning Signs
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What is Direct Digital Holdings Short Interest?

Short Interest can be expressed as a percentage by dividing the number of shares sold short by the total number of outstanding shares.

Due to the license agreement change with our data vendor, Short Interest related data on GuruFocus will no longer be updated. Existing data will remain as-is, while new data will not be available, except for certain Australian and Canadian stocks.

DRCT vs HAO, DBMM, CNET: Short Interest Comparison

For the Advertising Agencies subindustry, Direct Digital Holdings's Short Interest, along with its competitors' market caps and Short Interest data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Direct Digital Holdings Short Interest vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Direct Digital Holdings's Short Interest distribution charts can be found below:

* The bar in red indicates where Direct Digital Holdings's Short Interest falls into.


DRCT
43GF Score
Direct Digital Holdings Inc DRCT
Short Interest is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Direct Digital Holdings (DRCT) Overvalued in 2026?

Based on GuruFocus' analysis, Direct Digital Holdings stock appears to be undervalued. The current stock price of $2.79 is trading 86.6% below its estimated GF Value™ of $20.83. GuruFocus considers Direct Digital Holdings to be Possible Value Trap.

Key valuation signals for DRCT:

  • Short Interest:
  • GF Value™: $20.83 vs. price of $2.79 (86.6% below fair value)
  • GF Score™: 43/100 with 6 warning signs

No single metric tells the full story. See the DRCT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Direct Digital Holdings Business Description

Address 1177 West Loop South, Suite 1310, Houston, TX, USA, 77027
Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.
43GF Score

Get the complete analysis for DRCT

Short Interest is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.79
Price
$20.83
GF Value