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Shares Outstanding (EOP) are shares that have been authorized, issued, and purchased by investors and are held by them.
3-Year Share Buyback Ratio measures the average annual proportion of a company's outstanding shares repurchased over the past three years. It is calculated as the annualized percentage change in shares outstanding from three years ago to the current year. A positive ratio may indicate share buybacks over the period, while a zero or negative ratio may reflect no repurchases or potential share issuance. Direct Digital Holdings's current 3-Year Share Buyback Ratio was -180.50%.
The historical rank and industry rank for Direct Digital Holdings's 3-Year Share Buyback Ratio or its related term are showing as below:
DRCT'
s 3-Year Share Buyback Ratio Range Over the Past 10 Years
Min: -180.5 Med: -3.85 Max: 5.9
Current: -180.5
During the past 7 years, Direct Digital Holdings's highest 3-Year Share Buyback Ratio was 5.90%. The lowest was -180.50%. And the median was -3.85%.
DRCT's 3-Year Share Buyback Ratio is ranked worse than 98.42% of 632
companies
in the Media - Diversified industry
Industry Median: -1
vs DRCT: -180.50
Direct Digital Holdings (NAS:DRCT) 3-Year Share Buyback Ratio Explanation
A negative number means the company might be issuing new shares. A positive number indicates that the company is buying back shares.
Be Aware
Investors usually like share buybacks. But as pointed by Warren Buffett, only if a company buys back shares at the prices below the stock's intrinsic value, it rewards remaining shareholders. If a company buys its overvalued stocks back, it destroys shareholder value.
Direct Digital Holdings 3-Year Share Buyback Ratio Related Terms
DRCT vs BAOS, TGNT, HAO: 3-Year Share Buyback Ratio Comparison
For the Advertising Agencies subindustry, Direct Digital Holdings's 3-Year Share Buyback Ratio, along with its competitors' market caps and 3-Year Share Buyback Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Direct Digital Holdings 3-Year Share Buyback Ratio vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Direct Digital Holdings's 3-Year Share Buyback Ratio distribution charts can be found below:
* The bar in red indicates where Direct Digital Holdings's 3-Year Share Buyback Ratio falls into.
Direct Digital Holdings 3-Year Share Buyback Ratio Calculation
This is the annualized percentage change in shares outstanding from three years ago to the current year. The annualized percentage change is calculated with expontential compound based on the latest four years of annual data on Shares Outstanding (EOP).
Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the average dividends per share growth rate.
What does a 3-Year Share Buyback Ratio of -180.50 mean?
Direct Digital Holdings (DRCT) has a 3-Year Share Buyback Ratio of -180.50 as of Mar. 2026. The 3-Year Share Buyback Ratio measures the average annual proportion of a company's outstanding shares repurchased over the past three years. It is calculated as the annualized percentage change in shares outstanding from three years ago to the current year. View historical data for Direct Digital Holdings and its competitors. According to the industry distribution chart, Direct Digital Holdings ranks #622 out of 632 companies in the Media - Diversified industry, placing it in the top 98.4%.
Is Direct Digital Holdings' 3-Year Share Buyback Ratio too high?
Direct Digital Holdings' current 3-Year Share Buyback Ratio is -180.50. Based on the distribution chart, Direct Digital Holdings ranks #622 out of 632 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, Direct Digital Holdings has a GF Score™ of 46/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Direct Digital Holdings' 3-Year Share Buyback Ratio compare to BAOS and TGNT?
According to the Media - Diversified industry distribution chart, Direct Digital Holdings ranks #622 out of 632 companies for 3-Year Share Buyback Ratio. This places Direct Digital Holdings in the lower half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-Year Share Buyback Ratio for a Media - Diversified company?
A good 3-Year Share Buyback Ratio depends on the Media - Diversified industry context. However, 3-Year Share Buyback Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-Year Share Buyback Ratio mean?
A high 3-Year Share Buyback Ratio can signal that a stock is expensive relative to its fundamentals. The 3-Year Share Buyback Ratio measures the average annual proportion of a company's outstanding shares repurchased over the past three years. It is calculated as the annualized percentage change in shares outstanding from three years ago to the current year. View historical data for Direct Digital Holdings and its competitors. Direct Digital Holdings's current 3-Year Share Buyback Ratio is -180.50. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Direct Digital Holdings stock overvalued right now?
Based on GuruFocus' analysis, Direct Digital Holdings (DRCT) is currently considered Possible Value Trap. The stock's GF Value™ is $19.36, compared to a current price of $2.55 — trading 86.8% below its estimated fair value. The current 3-Year Share Buyback Ratio is -180.50. Direct Digital Holdings' overall GF Score™ is 46/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-Year Share Buyback Ratio calculated?
3-Year Share Buyback Ratio is calculated from a company's financial statements. For Direct Digital Holdings (DRCT), the current 3-Year Share Buyback Ratio is -180.50 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Direct Digital Holdings (DRCT) Overvalued in 2026?
Based on GuruFocus' analysis, Direct Digital Holdings stock appears to be undervalued.
The current stock price of $2.55 is trading 86.8% below its estimated GF Value™ of $19.36.
GuruFocus considers Direct Digital Holdings to be Possible Value Trap.
Key valuation signals for DRCT:
3-Year Share Buyback Ratio: -180.50
GF Value™: $19.36 vs. price of $2.55 (86.8% below fair value)
No single metric tells the full story. See the DRCT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.
46GF Score
Get the complete analysis for DRCT
3-Year Share Buyback Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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