DRCT (Direct Digital Holdings) Current Deferred Revenue: $0.78 Mil (As of Mar. 2026)

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DRCT Direct Digital Holdings Inc DRCT
43 GF Score
Price $2.53
GF Value $20.34
Valuation Possible Value Trap
! 6 Warning Signs
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What is Direct Digital Holdings Current Deferred Revenue?

Direct Digital Holdings DRCT +6.04% 43 Current Deferred Revenue is $0.78 Mil as of Mar. 2026. GuruFocus rates DRCT with a GF Score™ of 43/100 and a GF Value™ of $20.34 (Possible Value Trap). The stock has 6 warning signs investors should review.

Current Deferred Revenue represents collections of cash or other assets related to revenue producing activity for which revenue has not yet been recognized. Generally, an entity records deferred revenue when it receives consideration from a customer before achieving certain criteria that must be met for revenue to be recognized in conformity with GAAP. It can be either current or non-current item. Also called unearned revenue.

Direct Digital Holdings's current deferred revenue for the quarter that ended in Mar. 2026 was $0.78 Mil.

Direct Digital Holdings Current Deferred Revenue Related Terms

Direct Digital Holdings Current Deferred Revenue Historical Data

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The historical data trend for Direct Digital Holdings's Current Deferred Revenue can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Direct Digital Holdings Current Deferred Revenue Chart

Direct Digital Holdings Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Current Deferred Revenue
Get a 7-Day Free Trial 1.35 0.55 0.38 0.51 0.51

Direct Digital Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Current Deferred Revenue Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.56 0.57 0.55 0.51 0.78
DRCT
43GF Score
Direct Digital Holdings Inc DRCT
Current Deferred Revenue is just one metric. See GF Score™, valuation, warning signs, and more.
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What does a Current Deferred Revenue of $0.78 Mil mean?
Direct Digital Holdings (DRCT) has a Current Deferred Revenue of $0.78 Mil as of Mar. 2026. Current Deferred Revenue records the total amount of cash received for unfinished services. View historical data on Direct Digital Holdings and its competitors.
Is Direct Digital Holdings' Current Deferred Revenue too high?
Direct Digital Holdings' current Current Deferred Revenue is $0.78 Mil. Overall, Direct Digital Holdings has a GF Score™ of 43/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Direct Digital Holdings' Current Deferred Revenue compare to HAO and DBMM?
Direct Digital Holdings' Current Deferred Revenue of $0.78 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Current Deferred Revenue for a Media - Diversified company?
A good Current Deferred Revenue depends on the Media - Diversified industry context. However, Current Deferred Revenue should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Current Deferred Revenue mean?
A high Current Deferred Revenue can signal that a stock is expensive relative to its fundamentals. Current Deferred Revenue records the total amount of cash received for unfinished services. View historical data on Direct Digital Holdings and its competitors. Direct Digital Holdings's current Current Deferred Revenue is $0.78 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Direct Digital Holdings stock overvalued right now?
Based on GuruFocus' analysis, Direct Digital Holdings (DRCT) is currently considered Possible Value Trap. The stock's GF Value™ is $20.34, compared to a current price of $2.53 — trading 87.6% below its estimated fair value. The current Current Deferred Revenue is $0.78 Mil. Direct Digital Holdings' overall GF Score™ is 43/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Current Deferred Revenue calculated?
Current Deferred Revenue is calculated from a company's financial statements. For Direct Digital Holdings (DRCT), the current Current Deferred Revenue is $0.78 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Direct Digital Holdings (DRCT) Overvalued in 2026?

Based on GuruFocus' analysis, Direct Digital Holdings stock appears to be undervalued. The current stock price of $2.53 is trading 87.6% below its estimated GF Value™ of $20.34. GuruFocus considers Direct Digital Holdings to be Possible Value Trap.

Key valuation signals for DRCT:

  • Current Deferred Revenue: $0.78 Mil
  • GF Value™: $20.34 vs. price of $2.53 (87.6% below fair value)
  • GF Score™: 43/100 with 6 warning signs

No single metric tells the full story. See the DRCT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Direct Digital Holdings Business Description

Address 1177 West Loop South, Suite 1310, Houston, TX, USA, 77027
Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.
43GF Score

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Current Deferred Revenue is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.53
Price
$20.34
GF Value