DRCT (Direct Digital Holdings) 3-Year Book Growth Rate: 0.00% (As of Jun. 2026)

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DRCT Direct Digital Holdings Inc DRCT
40 GF Score
Price $1.70
GF Value $6.95
Valuation Possible Value Trap
! 7 Warning Signs
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What is Direct Digital Holdings 3-Year Book Growth Rate?

Direct Digital Holdings DRCT +5.59% 40 3-Year Book Growth Rate is 0.00% as of Jun. 2026. GuruFocus rates DRCT with a GF Score™ of 40/100 and a GF Value™ of $6.95 (Possible Value Trap). The stock has 7 warning signs investors should review. Among 916 Media - Diversified companies, Direct Digital Holdings ranks worse than 109170.2% on this metric.

Direct Digital Holdings's Book Value per Share for the quarter that ended in Jun. 2026 was $-18.68.

Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the average Book Value per Share growth rate.

During the past 7 years, the highest 3-Year average Book Value per Share Growth Rate of Direct Digital Holdings was -36.30% per year. The lowest was -112.40% per year. And the median was -74.35% per year.


Direct Digital Holdings  (NAS:DRCT) 3-Year Book Growth Rate Explanation

Book Value per Share is the ratio of equity available to common shareholders divided by the shares outstanding. Book value per share effectively indicates a firm's net asset value on a per-share basis. It can be used by investors to gauge whether a stock price is undervalued by comparing it to the firm's market value per share. Theoretically, it is what the shareholders will receive if the company is liquidated.


Direct Digital Holdings 3-Year Book Growth Rate Related Terms


DRCT vs HAO, DBMM, ONAR: 3-Year Book Growth Rate Comparison

For the Advertising Agencies subindustry, Direct Digital Holdings's 3-Year Book Growth Rate, along with its competitors' market caps and 3-Year Book Growth Rate data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Direct Digital Holdings 3-Year Book Growth Rate vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Direct Digital Holdings's 3-Year Book Growth Rate distribution charts can be found below:

* The bar in red indicates where Direct Digital Holdings's 3-Year Book Growth Rate falls into.


DRCT
40GF Score
Direct Digital Holdings Inc DRCT
3-Year Book Growth Rate is just one metric. See GF Score™, valuation, warning signs, and more.
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Direct Digital Holdings 3-Year Book Growth Rate Calculation

This is the 3-year average growth rate of Book Value per Share. The growth rate is calculated using exponential compounding based on the latest four year annual data.

Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the average Book Value per Share growth rate.

What does a 3-Year Book Growth Rate of 0.00% mean?
Direct Digital Holdings (DRCT) has a 3-Year Book Growth Rate of 0.00% as of Jun. 2026. 3-Year Book Growth Rate is the 3-year average growth rate of Book Value per Share. View historical data for Direct Digital Holdings and its competitors. According to the industry distribution chart, Direct Digital Holdings ranks #999999 out of 916 companies in the Media - Diversified industry.
Is Direct Digital Holdings' 3-Year Book Growth Rate too high?
Direct Digital Holdings' current 3-Year Book Growth Rate is 0.00%. Based on the distribution chart, Direct Digital Holdings ranks #999999 out of 916 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, Direct Digital Holdings has a GF Score™ of 40/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Direct Digital Holdings' 3-Year Book Growth Rate compare to HAO and DBMM?
According to the Media - Diversified industry distribution chart, Direct Digital Holdings ranks #999999 out of 916 companies for 3-Year Book Growth Rate. This places Direct Digital Holdings in the lower half of its industry. The industry median 3-Year Book Growth Rate is 1.70. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-Year Book Growth Rate for a Media - Diversified company?
The median 3-Year Book Growth Rate among Media - Diversified companies is 1.70, based on 916 companies in the industry. Companies in the top quartile (top 25%) have a 3-Year Book Growth Rate significantly above this median, while those in the bottom quartile fall well below. However, 3-Year Book Growth Rate should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-Year Book Growth Rate mean?
A high 3-Year Book Growth Rate can signal that a stock is expensive relative to its fundamentals. 3-Year Book Growth Rate is the 3-year average growth rate of Book Value per Share. View historical data for Direct Digital Holdings and its competitors. For the Media - Diversified industry, the median 3-Year Book Growth Rate is 1.70 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Direct Digital Holdings's current 3-Year Book Growth Rate is 0.00%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Direct Digital Holdings stock overvalued right now?
Based on GuruFocus' analysis, Direct Digital Holdings (DRCT) is currently considered Possible Value Trap. The stock's GF Value™ is $6.95, compared to a current price of $1.70 — trading 75.5% below its estimated fair value. The current 3-Year Book Growth Rate is 0.00%. Direct Digital Holdings' overall GF Score™ is 40/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-Year Book Growth Rate calculated?
3-Year Book Growth Rate is calculated from a company's financial statements. For Direct Digital Holdings (DRCT), the current 3-Year Book Growth Rate is 0.00% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Direct Digital Holdings (DRCT) Overvalued in 2026?

Based on GuruFocus' analysis, Direct Digital Holdings stock appears to be undervalued. The current stock price of $1.70 is trading 75.5% below its estimated GF Value™ of $6.95. GuruFocus considers Direct Digital Holdings to be Possible Value Trap.

Key valuation signals for DRCT:

  • 3-Year Book Growth Rate: 0.00%
  • GF Value™: $6.95 vs. price of $1.70 (75.5% below fair value)
  • GF Score™: 40/100 with 7 warning signs

No single metric tells the full story. See the DRCT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Direct Digital Holdings Business Description

Address 1177 West Loop South, Suite 1310, Houston, TX, USA, 77027
Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.
40GF Score

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3-Year Book Growth Rate is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$1.70
Price
$6.95
GF Value