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The historical rank and industry rank for Direct Digital Holdings's EV-to-OCF or its related term are showing as below:
DRCT'
s EV-to-OCF Range Over the Past 10 Years
Min: -70.01 Med: -1.41 Max: 54.18
Current: -1.84
During the past 7 years, the highest EV-to-OCF of Direct Digital Holdings was 54.18. The lowest was -70.01. And the median was -1.41.
DRCT's EV-to-OCF is ranked better than 71.33% of 1022
companies
in the Media - Diversified industry
Industry Median: 4.765
vs DRCT: -1.84
EV-to-OCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Direct Digital Holdings (NAS:DRCT) EV-to-OCF Explanation
EV-to-OCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Direct Digital Holdings's PE Ratio (TTM) for today is calculated as:
Direct Digital Holdings's share price for today is $2.4799.
Direct Digital Holdings's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $-232.680.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Cash Flow from Operations is an important financial metric because it represents the cash generated from operating activities at a company's disposal. Companies with a low EV-to-OCF ratio, combined with a strong balance sheet are generally considered as undervalued.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Direct Digital Holdings's EV-to-OCF, along with its competitors' market caps and EV-to-OCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Direct Digital Holdings EV-to-OCF vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Direct Digital Holdings's EV-to-OCF distribution charts can be found below:
* The bar in red indicates where Direct Digital Holdings's EV-to-OCF falls into.
Direct Digital Holdings's current Enterprise Value is $13.36 Mil.
Direct Digital Holdings's Cash Flow from Operations for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $-7.25 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Direct Digital Holdings (DRCT) has a EV-to-OCF of -1.84 as of Jul. 30, 2026. According to the industry distribution chart, Direct Digital Holdings ranks #293 out of 1022 companies in the Media - Diversified industry, placing it in the top 28.7%.
Is Direct Digital Holdings' EV-to-OCF too high?
Direct Digital Holdings' current EV-to-OCF is -1.84. Based on the distribution chart, Direct Digital Holdings ranks #293 out of 1022 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Direct Digital Holdings has a GF Score™ of 43/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Direct Digital Holdings' EV-to-OCF compare to BAOS and TGNT?
According to the Media - Diversified industry distribution chart, Direct Digital Holdings ranks #293 out of 1022 companies for EV-to-OCF. This puts Direct Digital Holdings in the upper half of its industry. The industry median EV-to-OCF is 4.77. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-OCF for a Media - Diversified company?
The median EV-to-OCF among Media - Diversified companies is 4.77, based on 1,022 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-OCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-OCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-OCF mean?
A high EV-to-OCF can signal that a stock is expensive relative to its fundamentals. For the Media - Diversified industry, the median EV-to-OCF is 4.77 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Direct Digital Holdings's current EV-to-OCF is -1.84. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Direct Digital Holdings stock overvalued right now?
Based on GuruFocus' analysis, Direct Digital Holdings (DRCT) is currently considered Possible Value Trap. The stock's GF Value™ is $19.85, compared to a current price of $2.48 — trading 87.5% below its estimated fair value. The current EV-to-OCF is -1.84. Direct Digital Holdings' overall GF Score™ is 43/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-OCF calculated?
EV-to-OCF is calculated from a company's financial statements. For Direct Digital Holdings (DRCT), the current EV-to-OCF is -1.84 as of Jul. 30, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Direct Digital Holdings (DRCT) Overvalued in 2026?
Based on GuruFocus' analysis, Direct Digital Holdings stock appears to be undervalued.
The current stock price of $2.48 is trading 87.5% below its estimated GF Value™ of $19.85.
GuruFocus considers Direct Digital Holdings to be Possible Value Trap.
Key valuation signals for DRCT:
EV-to-OCF: -1.84
GF Value™: $19.85 vs. price of $2.48 (87.5% below fair value)
No single metric tells the full story. See the DRCT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.
43GF Score
Get the complete analysis for DRCT
EV-to-OCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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