DRCT (Direct Digital Holdings) Growth Rank: 2 (As of Jul. 30, 2026) — 33% Below Median

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DRCT Direct Digital Holdings Inc DRCT
43 GF Score
Price $2.48
GF Value $19.85
Valuation Possible Value Trap
! 6 Warning Signs
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What is Direct Digital Holdings Growth Rank?

Direct Digital Holdings DRCT +3.49% 43 Growth Rank is 2 as of Jul. 30, 2026, which is 33% below its 10-year median of 3.00. GuruFocus rates DRCT with a GF Score™ of 43/100 and a GF Value™ of $19.85 (Possible Value Trap). The stock has 6 warning signs investors should review.

Direct Digital Holdings has the Growth Rank of 2.

GuruFocus Growth Rank measures the growth of a company in terms of its revenue and profitability, rated on a scale from 1 to 10. Historically, the companies with the highest growth ranks performed the best over the long term. It is calculated using the following criteria:

1. 5-year revenue growth rate, the higher, the better.
2. 3-year revenue growth rate, the higher, the better.
3. 5-year EBITDA growth rate, the higher, the better.
4. The predictability of 5-year revenue. The most consistent it is, the higher the rank.

A higher score reflects a greater ability to drive business growth, with companies considered to have strong and sustainable expansion potential. Conversely, a lower score indicates challenges in achieving consistent growth and scalability.

GuruFocus found that the Growth Rank is the second of the two most-sensitive parameters among the five parameters checked. Please click GF Score to see more details on GF Score's 5 Key Aspects of Analysis.

Please note that we are using the five-year EBITDA growth rate as a parameter, so the company needs to have had positive growth over that time. The reason we use EBITDA instead of earnings per share is that with EBITDA, we can rank a lot more companies since a company may have positive EBITDA but negative EPS. Since we are looking at the growth here, EBITDA gives us a pretty clear picture about the growth in the company's business operations.

Direct Digital Holdings Growth Rank Related Terms

DRCT vs BAOS, TGNT, HAO: Growth Rank Comparison

For the Advertising Agencies subindustry, Direct Digital Holdings's Growth Rank, along with its competitors' market caps and Growth Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Direct Digital Holdings Growth Rank vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Direct Digital Holdings's Growth Rank distribution charts can be found below:

* The bar in red indicates where Direct Digital Holdings's Growth Rank falls into.


DRCT
43GF Score
Direct Digital Holdings Inc DRCT
Growth Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Growth Rank →
What does a Growth Rank of 2 mean?
Direct Digital Holdings (DRCT) has a Growth Rank of 2 as of Jul. 30, 2026. Growth Rank measures the growth of a company in terms of its revenue and profitability. View historical data on Direct Digital Holdings and its competitors. This is 33% below median its historical median of 3.00. Over the past decade, Direct Digital Holdings' Growth Rank has ranged from 1.00 to 5.00.
Is Direct Digital Holdings' Growth Rank too high?
Direct Digital Holdings' current Growth Rank of 2 is 33% below median its 10-year median of 3.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 5.00. Overall, Direct Digital Holdings has a GF Score™ of 43/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Direct Digital Holdings' Growth Rank compare to BAOS and TGNT?
Direct Digital Holdings' Growth Rank of 2 can be compared against companies in the Media - Diversified industry. Historically, Direct Digital Holdings' own Growth Rank has ranged from 1.00 to 5.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Growth Rank for a Media - Diversified company?
A good Growth Rank depends on the Media - Diversified industry context. However, Growth Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Growth Rank mean?
A high Growth Rank can signal that a stock is expensive relative to its fundamentals. Growth Rank measures the growth of a company in terms of its revenue and profitability. View historical data on Direct Digital Holdings and its competitors. Direct Digital Holdings's current Growth Rank is 2, which is 33% below median its own 10-year median of 3.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Direct Digital Holdings stock overvalued right now?
Based on GuruFocus' analysis, Direct Digital Holdings (DRCT) is currently considered Possible Value Trap. The stock's GF Value™ is $19.85, compared to a current price of $2.48 — trading 87.5% below its estimated fair value. The current Growth Rank is 2, which is 33% below median its 10-year median of 3.00. Direct Digital Holdings' overall GF Score™ is 43/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Growth Rank calculated?
Growth Rank is calculated from a company's financial statements. For Direct Digital Holdings (DRCT), the current Growth Rank is 2 as of Jul. 30, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Direct Digital Holdings (DRCT) Overvalued in 2026?

Based on GuruFocus' analysis, Direct Digital Holdings stock appears to be undervalued. The current stock price of $2.48 is trading 87.5% below its estimated GF Value™ of $19.85. GuruFocus considers Direct Digital Holdings to be Possible Value Trap.

Key valuation signals for DRCT:

  • Growth Rank: 2 (33% below median its 10-year median of 3.00)
  • GF Value™: $19.85 vs. price of $2.48 (87.5% below fair value)
  • GF Score™: 43/100 with 6 warning signs

No single metric tells the full story. See the DRCT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Direct Digital Holdings Business Description

Address 1177 West Loop South, Suite 1310, Houston, TX, USA, 77027
Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.
43GF Score

Get the complete analysis for DRCT

Growth Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.48
Price
$19.85
GF Value