DRCT (Direct Digital Holdings) Institutional Ownership: 6.42% (As of Jul. 07, 2026)


DRCT Direct Digital Holdings Inc DRCT
43 GF Score
Price $2.76
GF Value $20.79
Valuation Possible Value Trap
! 6 Warning Signs
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What is Direct Digital Holdings Institutional Ownership?

Direct Digital Holdings DRCT -3.16% 43 Institutional Ownership is 6.42% as of Jul. 07, 2026. GuruFocus rates DRCT with a GF Score™ of 43/100 and a GF Value™ of $20.79 (Possible Value Trap). The stock has 6 warning signs investors should review.

Institutional ownership is the percentage of shares that are owned by institutions out of the total shares outstanding. As of today, Direct Digital Holdings's institutional ownership is 6.42%.

Insider Ownership is the percentage of shares that are owned by company insiders relative to the total shares outstanding. As of today, Direct Digital Holdings's Insider Ownership is 0.36%.

Float Percentage Of Total Shares Outstanding is the percentage of float shares relative to the total shares outstanding. As of today, Direct Digital Holdings's Float Percentage Of Total Shares Outstanding is 98.86%.

Direct Digital Holdings Institutional Ownership Historical Data

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The historical data trend for Direct Digital Holdings's Institutional Ownership can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Direct Digital Holdings Institutional Ownership Chart

Direct Digital Holdings Historical Data

The historical data trend for Direct Digital Holdings can be seen below:

2025-09-30 2025-10-31 2025-11-30 2025-12-31 2026-01-31 2026-02-28 2026-03-31 2026-04-30 2026-05-31 2026-06-30
Institutional Ownership 1.11 1.93 0.58 0.30 0.08 0.39 1.63 1.63 7.94 1.55
DRCT
43GF Score
Direct Digital Holdings Inc DRCT
Institutional Ownership is just one metric. See GF Score™, valuation, warning signs, and more.
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Direct Digital Holdings Institutional Ownership Calculation

The percentage of shares that are owned by institutions out of the total shares outstanding.

What does a Institutional Ownership of 6.42% mean?
Direct Digital Holdings (DRCT) has a Institutional Ownership of 6.42% as of Jul. 07, 2026. Institutional ownership equals the percent of shares owned by financial institutions relative to total shares. View historical data on Direct Digital Holdings and its competitors.
Is Direct Digital Holdings' Institutional Ownership too high?
Direct Digital Holdings' current Institutional Ownership is 6.42%. Overall, Direct Digital Holdings has a GF Score™ of 43/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Direct Digital Holdings' Institutional Ownership compare to HAO and DBMM?
Direct Digital Holdings' Institutional Ownership of 6.42% can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Institutional Ownership for a Media - Diversified company?
A good Institutional Ownership depends on the Media - Diversified industry context. However, Institutional Ownership should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Institutional Ownership mean?
A high Institutional Ownership can signal that a stock is expensive relative to its fundamentals. Institutional ownership equals the percent of shares owned by financial institutions relative to total shares. View historical data on Direct Digital Holdings and its competitors. Direct Digital Holdings's current Institutional Ownership is 6.42%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Direct Digital Holdings stock overvalued right now?
Based on GuruFocus' analysis, Direct Digital Holdings (DRCT) is currently considered Possible Value Trap. The stock's GF Value™ is $20.79, compared to a current price of $2.76 — trading 86.7% below its estimated fair value. The current Institutional Ownership is 6.42%. Direct Digital Holdings' overall GF Score™ is 43/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Institutional Ownership calculated?
Institutional Ownership is calculated from a company's financial statements. For Direct Digital Holdings (DRCT), the current Institutional Ownership is 6.42% as of Jul. 07, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Direct Digital Holdings (DRCT) Overvalued in 2026?

Based on GuruFocus' analysis, Direct Digital Holdings stock appears to be undervalued. The current stock price of $2.76 is trading 86.7% below its estimated GF Value™ of $20.79. GuruFocus considers Direct Digital Holdings to be Possible Value Trap.

Key valuation signals for DRCT:

  • Institutional Ownership: 6.42%
  • GF Value™: $20.79 vs. price of $2.76 (86.7% below fair value)
  • GF Score™: 43/100 with 6 warning signs

No single metric tells the full story. See the DRCT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Direct Digital Holdings Business Description

Address 1177 West Loop South, Suite 1310, Houston, TX, USA, 77027
Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.
43GF Score

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Institutional Ownership is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.76
Price
$20.79
GF Value