Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Direct Digital HoldingsDRCT -3.93%40 Days Sales Outstanding is 31.84 as of Jun. 2026, which is 54% below its 10-year median of 69.90. GuruFocus rates DRCT with a GF Score™ of 40/100 and a GF Value™ of $6.64 (Possible Value Trap). The stock has 7 warning signs investors should review. Among 999 Media - Diversified companies, Direct Digital Holdings ranks better than 78.48% on this metric.
Direct Digital Holdings (NAS:DRCT) Days Sales Outstanding Explanation
For retailers, when we compare Days Sales Outstanding, it is important to compare the same period in the previous years.
Direct Digital Holdings Days Sales Outstanding Related Terms
Direct Digital Holdings Days Sales Outstanding Historical Data
* Premium members only.
The historical data trend for Direct Digital Holdings's Days Sales Outstanding can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Direct Digital Holdings Days Sales Outstanding Chart
DRCT vs HAO, DBMM, ONAR: Days Sales Outstanding Comparison
For the Advertising Agencies subindustry, Direct Digital Holdings's Days Sales Outstanding, along with its competitors' market caps and Days Sales Outstanding data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Direct Digital Holdings Days Sales Outstanding vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Direct Digital Holdings's Days Sales Outstanding distribution charts can be found below:
* The bar in red indicates where Direct Digital Holdings's Days Sales Outstanding falls into.
Direct Digital Holdings Days Sales Outstanding Calculation
Days Sales Outstanding measures the average number of days that a company takes to collect revenue after a sale has been made. It is a financial ratio that illustrates how well a company's Accounts Receivable are being managed.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Direct Digital Holdings (DRCT) has a Days Sales Outstanding of 31.84 as of Jun. 2026. Days sales outstanding represents the average amount of days a company takes to collect receivables. View historical data on Direct Digital Holdings and its competitors. This is 54% below median its historical median of 69.90. Over the past decade, Direct Digital Holdings' Days Sales Outstanding has ranged from 37.98 to 123.58. According to the industry distribution chart, Direct Digital Holdings ranks #215 out of 999 companies in the Media - Diversified industry, placing it in the top 21.5%.
Is Direct Digital Holdings' Days Sales Outstanding too high?
Direct Digital Holdings' current Days Sales Outstanding of 31.84 is 54% below median its 10-year median of 69.90. Over the past 10 years, this metric has ranged from a low of 37.98 to a high of 123.58. The Media - Diversified industry median Days Sales Outstanding is 66.92. Direct Digital Holdings' value of 31.84 is 52.4% below this industry median. Based on the distribution chart, Direct Digital Holdings ranks #215 out of 999 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Direct Digital Holdings has a GF Score™ of 40/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Direct Digital Holdings' Days Sales Outstanding compare to HAO and DBMM?
According to the Media - Diversified industry distribution chart, Direct Digital Holdings ranks #215 out of 999 companies for Days Sales Outstanding. This places Direct Digital Holdings in the top 22% of its industry — outperforming the majority of peers. The industry median Days Sales Outstanding is 66.92. Direct Digital Holdings' value of 31.84 is 52.4% below this benchmark. Historically, Direct Digital Holdings' own Days Sales Outstanding has ranged from 37.98 to 123.58 over the past decade. While the company's 10-year median is 69.90 vs. the industry median of 66.92, Direct Digital Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Days Sales Outstanding for a Media - Diversified company?
The median Days Sales Outstanding among Media - Diversified companies is 66.92, based on 999 companies in the industry. Companies in the top quartile (top 25%) have a Days Sales Outstanding significantly above this median, while those in the bottom quartile fall well below. However, Days Sales Outstanding should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Direct Digital Holdings's current Days Sales Outstanding of 31.84 is 52.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Days Sales Outstanding mean?
A high Days Sales Outstanding can signal that a stock is expensive relative to its fundamentals. Days sales outstanding represents the average amount of days a company takes to collect receivables. View historical data on Direct Digital Holdings and its competitors. For the Media - Diversified industry, the median Days Sales Outstanding is 66.92 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Direct Digital Holdings's current Days Sales Outstanding is 31.84, which is 54% below median its own 10-year median of 69.90. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Direct Digital Holdings stock overvalued right now?
Based on GuruFocus' analysis, Direct Digital Holdings (DRCT) is currently considered Possible Value Trap. The stock's GF Value™ is $6.64, compared to a current price of $1.71 — trading 74.2% below its estimated fair value. The current Days Sales Outstanding is 31.84, which is 54% below median its 10-year median of 69.90 and 52.4% below the Media - Diversified industry median of 66.92. Direct Digital Holdings' overall GF Score™ is 40/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Days Sales Outstanding calculated?
Days Sales Outstanding is calculated from a company's financial statements. For Direct Digital Holdings (DRCT), the current Days Sales Outstanding is 31.84 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Direct Digital Holdings (DRCT) Overvalued in 2026?
Based on GuruFocus' analysis, Direct Digital Holdings stock appears to be undervalued.
The current stock price of $1.71 is trading 74.2% below its estimated GF Value™ of $6.64.
GuruFocus considers Direct Digital Holdings to be Possible Value Trap.
Key valuation signals for DRCT:
Days Sales Outstanding: 31.84 (54% below median its 10-year median of 69.90)
GF Value™: $6.64 vs. price of $1.71 (74.2% below fair value)
Industry Position: 52.4% below the Media - Diversified median (#215 of 999)
No single metric tells the full story. See the DRCT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.
40GF Score
Get the complete analysis for DRCT
Days Sales Outstanding is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
DRCT has been successfully added to your 
