DRCT (Direct Digital Holdings) Valuation Rank


DRCT Direct Digital Holdings Inc DRCT
43 GF Score
Price $2.76
GF Value $20.83
Valuation Possible Value Trap
! 6 Warning Signs
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What is Direct Digital Holdings Valuation Rank?

The Valuation Rank measures the current valuation of a business relative to other companies in the same industry and its own historical valuation. The companies are split in equal numbers and then ranked from 1 to 10, with 10 as the most undervalued and 1 as the most overvalued.

  1. Three factors:
    • Absolute valuation (medpsvalue) relative to current stock price, rank among all companies
    • Historical valuation over the past 10 years. Rank pe, ps, pocf, ev2ebit over their own historical values
    • Industry relative valuation
  2. Companies without enough data is not ranked
  3. Companies with negative earnings are ranked lower

These three factors are used to calculate the value score for every eligible company, with values from 1 to 10. The final ranked companies are split in equal numbers and ranked from 1 to 10, with 10 as the most undervalued, and 1 as the most overvalued. The numbers of companies in each rank are the same.

Direct Digital Holdings Valuation Rank Related Terms

DRCT
43GF Score
Direct Digital Holdings Inc DRCT
Valuation Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Direct Digital Holdings (DRCT) Overvalued in 2026?

Based on GuruFocus' analysis, Direct Digital Holdings stock appears to be undervalued. The current stock price of $2.76 is trading 86.7% below its estimated GF Value™ of $20.83. GuruFocus considers Direct Digital Holdings to be Possible Value Trap.

Key valuation signals for DRCT:

  • Valuation Rank:
  • GF Value™: $20.83 vs. price of $2.76 (86.7% below fair value)
  • GF Score™: 43/100 with 6 warning signs

No single metric tells the full story. See the DRCT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Direct Digital Holdings Business Description

Address 1177 West Loop South, Suite 1310, Houston, TX, USA, 77027
Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.
43GF Score

Get the complete analysis for DRCT

Valuation Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.76
Price
$20.83
GF Value