DRCT (Direct Digital Holdings) PB Ratio: (As of Jul. 06, 2026)


DRCT Direct Digital Holdings Inc DRCT
43 GF Score
Price $2.76
GF Value $20.83
Valuation Possible Value Trap
! 6 Warning Signs
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What is Direct Digital Holdings PB Ratio?

The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-07-06), Direct Digital Holdings's share price is $2.76. Direct Digital Holdings's Book Value per Share for the quarter that ended in Mar. 2026 was $-6.51. Hence, Direct Digital Holdings's PB Ratio of today is .

The historical rank and industry rank for Direct Digital Holdings's PB Ratio or its related term are showing as below:

During the past 7 years, Direct Digital Holdings's highest PB Ratio was 329.79. The lowest was 0.83. And the median was 3.17.

DRCT's PB Ratio is not ranked *
in the Media - Diversified industry.
Industry Median: 1.295
* Ranked among companies with meaningful PB Ratio only.

During the past 7 years, the highest 3-Year average Book Value Per Share Growth Rate of Direct Digital Holdings was -36.30% per year. The lowest was -112.40% per year. And the median was -74.35% per year.

Back to Basics: PB Ratio


Direct Digital Holdings  (NAS:DRCT) PB Ratio Explanation

Unlike valuation ratios relative to the earning power such as PE Ratio, PE Ratio without NRI, PS Ratio, Price-to-Operating-Cash-Flow , or Price-to-Free-Cash-Flow, the PB Ratio measures the valuation of the stock relative to the underlying asset of the company.

The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.


Be Aware

Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.


Direct Digital Holdings PB Ratio Related Terms


Direct Digital Holdings PB Ratio Historical Data

* Premium members only.

The historical data trend for Direct Digital Holdings's PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Direct Digital Holdings PB Ratio Chart

Direct Digital Holdings Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
PB Ratio
Get a 7-Day Free Trial 0.00 3.51 96.46 0.00 0.00

Direct Digital Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

DRCT vs HAO, DBMM, CNET: PB Ratio Comparison

For the Advertising Agencies subindustry, Direct Digital Holdings's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Direct Digital Holdings PB Ratio vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Direct Digital Holdings's PB Ratio distribution charts can be found below:

* The bar in red indicates where Direct Digital Holdings's PB Ratio falls into.


DRCT
43GF Score
Direct Digital Holdings Inc DRCT
PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Direct Digital Holdings PB Ratio Calculation

The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.

Direct Digital Holdings's PB Ratio for today is calculated as follows:

PB Ratio=Share Price/Book Value per Share (Q: Mar. 2026)
=2.76/-6.514
=

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

It can also be calculated from the numbers for the whole company:

A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.

Is Direct Digital Holdings (DRCT) Overvalued in 2026?

Based on GuruFocus' analysis, Direct Digital Holdings stock appears to be undervalued. The current stock price of $2.76 is trading 86.7% below its estimated GF Value™ of $20.83. GuruFocus considers Direct Digital Holdings to be Possible Value Trap.

Key valuation signals for DRCT:

  • PB Ratio:
  • GF Value™: $20.83 vs. price of $2.76 (86.7% below fair value)
  • GF Score™: 43/100 with 6 warning signs

No single metric tells the full story. See the DRCT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Direct Digital Holdings Business Description

Address 1177 West Loop South, Suite 1310, Houston, TX, USA, 77027
Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.
43GF Score

Get the complete analysis for DRCT

PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.76
Price
$20.83
GF Value