DRCT (Direct Digital Holdings) Total Assets: $19.26 Mil (As of Mar. 2026)


DRCT Direct Digital Holdings Inc DRCT
43 GF Score
Price $2.79
GF Value $20.83
Valuation Possible Value Trap
! 6 Warning Signs
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What is Direct Digital Holdings Total Assets?

Direct Digital Holdings DRCT -2.11% 43 Total Assets is $19.26 Mil as of Mar. 2026. GuruFocus rates DRCT with a GF Score™ of 43/100 and a GF Value™ of $20.83 (Possible Value Trap). The stock has 6 warning signs investors should review.

Direct Digital Holdings's Total Assets for the quarter that ended in Mar. 2026 was $19.26 Mil.

During the past 12 months, Direct Digital Holdings's average Total Assets Growth Rate was -16.20% per year. During the past 3 years, the average Total Assets Growth Rate was -28.90% per year. During the past 5 years, the average Total Assets Growth Rate was -7.10% per year.

During the past 7 years, Direct Digital Holdings's highest 3-Year average Total Assets Growth Rate was 153.00%. The lowest was -28.90%. And the median was 11.05%.

Total Assets is connected with ROA %. Direct Digital Holdings's annualized ROA % for the quarter that ended in Mar. 2026 was -106.56%. Total Assets is also linked to Revenue through Asset Turnover. Direct Digital Holdings's Asset Turnover for the quarter that ended in Mar. 2026 was 0.34.

Direct Digital Holdings  (NAS:DRCT) Total Assets Explanation

Total Assets is connected with ROA %.

Direct Digital Holdings's annualized ROA % for the quarter that ended in Mar. 2026 is

ROA %=Net Income (Q: Mar. 2026 )/( (Total Assets (Q: Dec. 2025 )+Total Assets (Q: Mar. 2026 ))/ count )
=-21/( (20.156+19.259)/ 2 )
=-21/19.7075
=-106.56 %

Note: The Net Income data used here is four times the quarterly (Mar. 2026) data.

In the article Joining The Dark Side: Pirates, Spies and Short Sellers, James Montier reported that In their US sample covering the period 1968-2003, Cooper et al find that firms with low asset growth outperformed firms with high asset growth by an astounding 20% p.a. equally weighted. Even when controlling for market, size and style, low asset growth firms outperformed high asset growth firms by 13% p.a. Therefore a company with fast asset growth may underperform.

Total Assets is linked to total revenue through Asset Turnover.

Direct Digital Holdings's Asset Turnover for the quarter that ended in Mar. 2026 is

Asset Turnover
=Revenue (Q: Mar. 2026 )/( (Total Assets (Q: Dec. 2025 )+Total Assets (Q: Mar. 2026 ))/ count )
=6.68/( (20.156+19.259)/ 2 )
=6.68/19.7075
=0.34

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Therefore, if a company grows its Total Assets faster than its Revenue, the Asset Turnover will decline. This might be a warning sign for the business.

Direct Digital Holdings Total Assets Related Terms

Direct Digital Holdings Total Assets Historical Data

* Premium members only.

The historical data trend for Direct Digital Holdings's Total Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Direct Digital Holdings Total Assets Chart

Direct Digital Holdings Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Total Assets
Get a 7-Day Free Trial 36.00 58.13 68.94 26.01 20.16

Direct Digital Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Total Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 23.82 23.33 22.54 20.16 19.26
DRCT
43GF Score
Direct Digital Holdings Inc DRCT
Total Assets is just one metric. See GF Score™, valuation, warning signs, and more.
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Direct Digital Holdings Total Assets Calculation

Total Assets are all the assets a company owns.

From the capital sources of the assets, some of the assets are funded through shareholder's paid in capital and retained earnings of the business. Others are funded through borrowed money.

Direct Digital Holdings's Total Assets for the fiscal year that ended in Dec. 2025 is calculated as

Total Assets=Total Equity (A: Dec. 2025 )+Total Liabilities (A: Dec. 2025 )
=-7.023+27.179
=20.16

Direct Digital Holdings's Total Assets for the quarter that ended in Mar. 2026 is calculated as

Total Assets=Total Equity (Q: Mar. 2026 )+Total Liabilities (Q: Mar. 2026 )
=-9.721+28.98
=19.26

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Total Assets →
What does a Total Assets of $19.26 Mil mean?
Direct Digital Holdings (DRCT) has a Total Assets of $19.26 Mil as of Mar. 2026. The total amount of assets as recorded on a company's balance sheet. View historical data on Direct Digital Holdings and its competitors.
Is Direct Digital Holdings' Total Assets too high?
Direct Digital Holdings' current Total Assets is $19.26 Mil. Overall, Direct Digital Holdings has a GF Score™ of 43/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Direct Digital Holdings' Total Assets compare to HAO and DBMM?
Direct Digital Holdings' Total Assets of $19.26 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Total Assets for a Media - Diversified company?
A good Total Assets depends on the Media - Diversified industry context. However, Total Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Total Assets mean?
A high Total Assets can signal that a stock is expensive relative to its fundamentals. The total amount of assets as recorded on a company's balance sheet. View historical data on Direct Digital Holdings and its competitors. Direct Digital Holdings's current Total Assets is $19.26 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Direct Digital Holdings stock overvalued right now?
Based on GuruFocus' analysis, Direct Digital Holdings (DRCT) is currently considered Possible Value Trap. The stock's GF Value™ is $20.83, compared to a current price of $2.79 — trading 86.6% below its estimated fair value. The current Total Assets is $19.26 Mil. Direct Digital Holdings' overall GF Score™ is 43/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Total Assets calculated?
Total Assets is calculated from a company's financial statements. For Direct Digital Holdings (DRCT), the current Total Assets is $19.26 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Direct Digital Holdings (DRCT) Overvalued in 2026?

Based on GuruFocus' analysis, Direct Digital Holdings stock appears to be undervalued. The current stock price of $2.79 is trading 86.6% below its estimated GF Value™ of $20.83. GuruFocus considers Direct Digital Holdings to be Possible Value Trap.

Key valuation signals for DRCT:

  • Total Assets: $19.26 Mil
  • GF Value™: $20.83 vs. price of $2.79 (86.6% below fair value)
  • GF Score™: 43/100 with 6 warning signs

No single metric tells the full story. See the DRCT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Direct Digital Holdings Business Description

Address 1177 West Loop South, Suite 1310, Houston, TX, USA, 77027
Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.
43GF Score

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Total Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.79
Price
$20.83
GF Value