DRCT (Direct Digital Holdings) 6-Month Price Index: 0.54 (As of Aug. 28, 2026)

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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

DRCT Direct Digital Holdings Inc DRCT
45 GF Score
Price $2.38
GF Value $7.64
Valuation Possible Value Trap
! 7 Warning Signs
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What is Direct Digital Holdings 6-Month Price Index?

Direct Digital Holdings DRCT +1.89% 45 6-Month Price Index is 0.54 as of Aug. 28, 2026. GuruFocus rates DRCT with a GF Score™ of 45/100 and a GF Value™ of $7.64 (Possible Value Trap). The stock has 7 warning signs investors should review.

6-Month Price Index is an intermediate-term momentum that shows the price change relative to 6-month ago. It’s calculated by current share price divided by share price 6-months ago. As of today (2026-08-28), Direct Digital Holdings's 6-Month Price Index is 0.54.

Direct Digital Holdings  (NAS:DRCT) 6-Month Price Index Explanation

Price Index (PI) also called momentum. Strategies involving Price Index are also known as momentum strategies as they allow investors to profit from a company’s stock price. 6-Month Price Index is an intermediate-term momentum that shows the price change relative to 6-month ago.

The investment strategy for momentum investors is to buy winners and sell losers. That is, buy stocks that performed well and sell stocks that performed poorly in the past.

Direct Digital Holdings 6-Month Price Index Related Terms

DRCT vs BAOS, TGNT, HAO: 6-Month Price Index Comparison

For the Advertising Agencies subindustry, Direct Digital Holdings's 6-Month Price Index, along with its competitors' market caps and 6-Month Price Index data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

DRCT
45GF Score
Direct Digital Holdings Inc DRCT
6-Month Price Index is just one metric. See GF Score™, valuation, warning signs, and more.
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Direct Digital Holdings  (NAS:DRCT) 6-Month Price Index Calculation

6-Month Price Index is calculated as following:

6-Month Price Index=Current Share Price / Share Price 6-Months Ago

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about 6-Month Price Index →
What does a 6-Month Price Index of 0.54 mean?
Direct Digital Holdings (DRCT) has a 6-Month Price Index of 0.54 as of Aug. 28, 2026. 6-Month Price Index is an intermediate-term momentum that shows the price change relative to 6-month ago. View historical data on Direct Digital Holdings and its competitors.
Is Direct Digital Holdings' 6-Month Price Index too high?
Direct Digital Holdings' current 6-Month Price Index is 0.54. Overall, Direct Digital Holdings has a GF Score™ of 45/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Direct Digital Holdings' 6-Month Price Index compare to BAOS and TGNT?
Direct Digital Holdings' 6-Month Price Index of 0.54 can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 6-Month Price Index for a Media - Diversified company?
A good 6-Month Price Index depends on the Media - Diversified industry context. However, 6-Month Price Index should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 6-Month Price Index mean?
A high 6-Month Price Index can signal that a stock is expensive relative to its fundamentals. 6-Month Price Index is an intermediate-term momentum that shows the price change relative to 6-month ago. View historical data on Direct Digital Holdings and its competitors. Direct Digital Holdings's current 6-Month Price Index is 0.54. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Direct Digital Holdings stock overvalued right now?
Based on GuruFocus' analysis, Direct Digital Holdings (DRCT) is currently considered Possible Value Trap. The stock's GF Value™ is $7.64, compared to a current price of $2.38 — trading 68.8% below its estimated fair value. The current 6-Month Price Index is 0.54. Direct Digital Holdings' overall GF Score™ is 45/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 6-Month Price Index calculated?
6-Month Price Index is calculated from a company's financial statements. For Direct Digital Holdings (DRCT), the current 6-Month Price Index is 0.54 as of Aug. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Direct Digital Holdings (DRCT) Overvalued in 2026?

Based on GuruFocus' analysis, Direct Digital Holdings stock appears to be undervalued. The current stock price of $2.38 is trading 68.8% below its estimated GF Value™ of $7.64. GuruFocus considers Direct Digital Holdings to be Possible Value Trap.

Key valuation signals for DRCT:

  • 6-Month Price Index: 0.54
  • GF Value™: $7.64 vs. price of $2.38 (68.8% below fair value)
  • GF Score™: 45/100 with 7 warning signs

No single metric tells the full story. See the DRCT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Direct Digital Holdings Business Description

Address 1177 West Loop South, Suite 1310, Houston, TX, USA, 77027
Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.
45GF Score

Get the complete analysis for DRCT

6-Month Price Index is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.38
Price
$7.64
GF Value