DRCT (Direct Digital Holdings) Momentum Rank : 5 (As of Apr. 23, 2025)

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What is Direct Digital Holdings Momentum Rank?

Direct Digital Holdings has the Momentum Rank of 5.

Momentum Rank measures the strength and persistence of a stock's price movement over time, rated on a scale of 1 to 10.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

A higher score reflects strong price momentum and indicates greater potential for superior performance. Conversely, a lower score indicates that momentum is either too high or too low, and stocks tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison of Direct Digital Holdings's Momentum Rank

For the Advertising Agencies subindustry, Direct Digital Holdings's Momentum Rank, along with its competitors' market caps and Momentum Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Direct Digital Holdings's Momentum Rank Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Direct Digital Holdings's Momentum Rank distribution charts can be found below:

* The bar in red indicates where Direct Digital Holdings's Momentum Rank falls into.

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Direct Digital Holdings Momentum Rank Related Terms

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Direct Digital Holdings Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Direct Digital Holdings Inc (NAS:DRCT) » Definitions » Momentum Rank

Comparable Companies

Traded in Other Exchanges

N/A

Address

1177 West Loop South, Suite 1310, Houston, TX, USA, 77027

Website

https://www.directdigitalholdings.com

Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.

Executives

Mark D Walker	director, 10 percent owner, officer: Chairman and CEO	C/O DIRECT DIGITAL HOLDINGS, INC., 1233 WEST LOOP SUITE 1170, HOUSTON TX 77027
W Keith Smith	director, 10 percent owner, officer: President
Mistelle Locke	director	C/O DIRECT DIGITAL HOLDINGS, INC., 1177 WEST LOOP SOUTH, SUITE 1310, HOUSTON TX 77027
Richard Cohen	director	C/O DUNE ENERGY, INC., TWO SHELL PLAZA, 777 WALKER STREET, SUITE 2300, HOUSTON TX 77002
Antoinette Renee Leatherberry	director	C/O ZOETIS INC., 10 SYLVAN WAY, PARSIPPANY NJ 07054
Diana P Diaz	officer: Interim CFO	9220 KIRBY DRIVE SUITE 500, HOUSTON TX 77054
Maria Vilchez Lowrey	officer: Chief Growth Officer	C/O DIRECT DIGITAL HOLDINGS, INC., 1177 WEST LOOP SOUTH STE 1310, HOUSTON TX 77027
Timothy Grittani	10 percent owner	PO BOX 20551, COLUMBUS OH 43220
Susan Echard	officer: Chief Financial Officer	C/O TRINITY CAPITAL INC., 3075 WEST RAY ROAD, SUITE 525, CHANDLER AZ 85226
Anu Pillai	officer: Chief Technology Officer	C/O DIRECT DIGITAL HOLDINGS, INC., 1233 WEST LOOP SUITE 1170, HOUSTON TX 77027
Direct Digital Management, Llc	10 percent owner	1233 WEST LOOP S., SUITE 1170, HOUSTON TX 77027