DRCT (Direct Digital Holdings) ROCE %: 0.00% (As of Mar. 2026)

What is Direct Digital Holdings ROCE %?

Direct Digital Holdings DRCT -2.11% 43 ROCE % is 0.00% as of Mar. 2026. GuruFocus rates DRCT with a GF Score™ of 43/100 and a GF Value™ of $20.83 (Possible Value Trap). The stock has 6 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Direct Digital Holdings's annualized ROCE % for the quarter that ended in Mar. 2026 was 0.00%.

Direct Digital Holdings (NAS:DRCT) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Direct Digital Holdings ROCE % Related Terms

Direct Digital Holdings ROCE % Historical Data

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The historical data trend for Direct Digital Holdings's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Direct Digital Holdings ROCE % Chart

Direct Digital Holdings Annual Data

Trend

Dec19

Dec20

Dec21

Dec22

Dec23

Dec24

Dec25

ROCE %

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6.91

25.82

-6.06

-40.03

-705.18

Direct Digital Holdings Quarterly Data
	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24	Dec24	Mar25	Jun25	Sep25	Dec25	Mar26
ROCE %	Get a 7-Day Free Trial															-142.43	-96.33	-229.66	0.00	0.00

43GF Score

Direct Digital Holdings Inc DRCT

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Direct Digital Holdings ROCE % Calculation

Direct Digital Holdings's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Dec. 2025 )		(A: Dec. 2024 )		(A: Dec. 2025 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Dec. 2025 )		(A: Dec. 2024 )		(A: Dec. 2025 )
	=	-22.52	/	( ( (26.006 - 13.35)	+	(20.156 - 26.425) )	/ 2 )
	=	-22.52	/	( (12.656	+	-6.269)	/ 2 )
	=	-22.52	/	3.1935
	=	-705.18 %

Direct Digital Holdings's ROCE % of for the quarter that ended in Mar. 2026 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Mar. 2026 )		(Q: Dec. 2025 )		(Q: Mar. 2026 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Mar. 2026 )		(Q: Dec. 2025 )		(Q: Mar. 2026 )
	=	-20.104	/	( ( (20.156 - 26.425)	+	(19.259 - 28.285) )	/ 2 )
	=	-20.104	/	( ( -6.269	+	-9.026 )	/ 2 )
	=	-20.104	/	-7.6475
	=	0 %

(1) Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

Frequently Asked Questions Learn more about ROCE % →

What does a ROCE % of 0.00% mean?

Direct Digital Holdings (DRCT) has a ROCE % of 0.00% as of Mar. 2026.

Is Direct Digital Holdings' ROCE % too high?

Direct Digital Holdings' current ROCE % is 0.00%. Overall, Direct Digital Holdings has a GF Score™ of 43/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.

How does Direct Digital Holdings' ROCE % compare to HAO and DBMM?

Direct Digital Holdings' ROCE % of 0.00% can be compared against companies in the Media - Diversified industry. The industry median ROCE % is 3.08. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.

What is a good ROCE % for a Media - Diversified company?

The median ROCE % among Media - Diversified companies is 3.08, based on 977 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.

What does a high ROCE % mean?

A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Media - Diversified industry, the median ROCE % is 3.08 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Direct Digital Holdings's current ROCE % is 0.00%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.

Is Direct Digital Holdings stock overvalued right now?

Based on GuruFocus' analysis, Direct Digital Holdings (DRCT) is currently considered Possible Value Trap. The stock's GF Value™ is $20.83, compared to a current price of $2.79 — trading 86.6% below its estimated fair value. The current ROCE % is 0.00%. Direct Digital Holdings' overall GF Score™ is 43/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.

How is ROCE % calculated?

ROCE % is calculated from a company's financial statements. For Direct Digital Holdings (DRCT), the current ROCE % is 0.00% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Direct Digital Holdings (DRCT) Overvalued in 2026?

Based on GuruFocus' analysis, Direct Digital Holdings stock appears to be undervalued. The current stock price of $2.79 is trading 86.6% below its estimated GF Value™ of $20.83. GuruFocus considers Direct Digital Holdings to be Possible Value Trap.

Key valuation signals for DRCT:

ROCE %: 0.00%
GF Value™: $20.83 vs. price of $2.79 (86.6% below fair value)
GF Score™: 43/100 with 6 warning signs

No single metric tells the full story. See the DRCT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Direct Digital Holdings Business Description

Industry Communication Services Media - Diversified

Comparable Companies HAO DBMM CNET SOPAQ CHR ONAR BAOS YDKG VSME TGNT APP XPAR:PUB OMC SZSE:002027 TTD SZSE:300058 TSE:4324 SZSE:002131 XPAR:DEC LFTO

Address 1177 West Loop South, Suite 1310, Houston, TX, USA, 77027

Website https://www.directdigitalholdings.com

Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.

43GF Score

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$2.79

Price

$20.83

GF Value

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