DRCT (Direct Digital Holdings) Beta : N/A (As of Dec. 15, 2024)

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What is Direct Digital Holdings Beta?

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2024-12-15), Direct Digital Holdings's Beta is Not available.

Direct Digital Holdings Beta Historical Data

The historical data trend for Direct Digital Holdings's Beta can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Direct Digital Holdings Beta Chart

Direct Digital Holdings Annual Data

Trend

Dec19

Dec20

Dec21

Dec22

Dec23

Beta

Direct Digital Holdings Quarterly Data
	Dec19	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24
Beta	Get a 7-Day Free Trial													-	-	-	-	-

Competitive Comparison of Direct Digital Holdings's Beta

For the Advertising Agencies subindustry, Direct Digital Holdings's Beta, along with its competitors' market caps and Beta data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Direct Digital Holdings's Beta Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Direct Digital Holdings's Beta distribution charts can be found below:

* The bar in red indicates where Direct Digital Holdings's Beta falls into.

Direct Digital Holdings Beta Calculation

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.

Direct Digital Holdings (NAS:DRCT) Beta Explanation

Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.

Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)

Direct Digital Holdings Beta Related Terms

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Direct Digital Holdings Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Direct Digital Holdings Inc (NAS:DRCT) » Definitions » Beta

Comparable Companies

Traded in Other Exchanges

N/A

Address

1177 West Loop South, Suite 1310, Houston, TX, USA, 77027

Website

https://www.directdigitalholdings.com

Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.

Executives

Mark D Walker	director, 10 percent owner, officer: Chairman and CEO	C/O DIRECT DIGITAL HOLDINGS, INC., 1233 WEST LOOP SUITE 1170, HOUSTON TX 77027
W Keith Smith	director, 10 percent owner, officer: President
Richard Cohen	director	C/O DUNE ENERGY, INC., TWO SHELL PLAZA, 777 WALKER STREET, SUITE 2300, HOUSTON TX 77002
Antoinette Renee Leatherberry	director	C/O ZOETIS INC., 10 SYLVAN WAY, PARSIPPANY NJ 07054
Mistelle Locke	director	C/O DIRECT DIGITAL HOLDINGS, INC., 1177 WEST LOOP SOUTH, SUITE 1310, HOUSTON TX 77027
Diana P Diaz	officer: Interim CFO	9220 KIRBY DRIVE SUITE 500, HOUSTON TX 77054
Maria Vilchez Lowrey	officer: Chief Growth Officer	C/O DIRECT DIGITAL HOLDINGS, INC., 1177 WEST LOOP SOUTH STE 1310, HOUSTON TX 77027
Timothy Grittani	10 percent owner	PO BOX 20551, COLUMBUS OH 43220
Susan Echard	officer: Chief Financial Officer	C/O TRINITY CAPITAL INC., 3075 WEST RAY ROAD, SUITE 525, CHANDLER AZ 85226
Anu Pillai	officer: Chief Technology Officer	C/O DIRECT DIGITAL HOLDINGS, INC., 1233 WEST LOOP SUITE 1170, HOUSTON TX 77027
Direct Digital Management, Llc	10 percent owner	1233 WEST LOOP S., SUITE 1170, HOUSTON TX 77027