Pureprofile (ASX:PPL) OCF Yield %: 11.78 (As of Jun. 25, 2026) — 32% Above Median


What is Pureprofile OCF Yield %?

Pureprofile ASX:PPL OCF Yield % is 11.78 as of Jun. 25, 2026, which is 32% above its 10-year median of 8.90. The stock has 2 warning signs investors should review. Among 1,033 Media - Diversified companies, Pureprofile ranks better than 69.41% on this metric.

OCF Yield % is calculated as Cash Flow from Operations divided by Market Capitalization. It is a financial solvency ratio that compares the operating cash flow a company is expected to earn against its market value.

As of today, Pureprofile's Trailing 12-Month Cash Flow from Operations is A$4.54 Mil, and Market Cap is A$36.11 Mil. Therefore, Pureprofile's OCF Yield % for today is 11.78%.

The historical rank and industry rank for Pureprofile's OCF Yield % or its related term are showing as below:

ASX:PPL' s OCF Yield % Range Over the Past 10 Years
Min: -103.97   Med: 8.9   Max: 433.77
Current: 11.78


During the past 11 years, the highest OCF Yield % of Pureprofile was 433.77%. The lowest was -103.97%. And the median was 8.90%.

ASX:PPL's OCF Yield % is ranked better than
69.41% of 1033 companies
in the Media - Diversified industry
Industry Median: 4.75 vs ASX:PPL: 11.78

Pureprofile's OCF Margin % for the quarter that ended in Dec. 2025 was %.


Pureprofile OCF Yield % Explanation

Similar to Earnings Yield %, OCF Yield % is financial solvency ratio. A lower ratio suggests a less attractive investment, indicating that investors might not receive substantial returns in proportion to their investment. Conversely, a high operating cash flow yield signals that a company generates sufficient cash to comfortably meet its debts, obligations, and dividend payments, making it a promising investment choice.


Pureprofile OCF Yield % Related Terms


Pureprofile OCF Yield % Historical Data

* Premium members only.

The historical data trend for Pureprofile's OCF Yield % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Pureprofile OCF Yield % Chart

Pureprofile Annual Data
Trend Jun16 Jun17 Jun18 Jun19 Jun20 Jun21 Jun22 Jun23 Jun24 Jun25
OCF Yield %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 8.23 7.99 8.72 14.35 10.24

Pureprofile Semi-Annual Data
Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
OCF Yield % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 7.70 19.16 10.94 11.26 6.64

ASX:PPL vs APP, OMC, TTD: OCF Yield % Comparison

For the Advertising Agencies subindustry, Pureprofile's OCF Yield %, along with its competitors' market caps and OCF Yield % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Pureprofile OCF Yield % vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Pureprofile's OCF Yield % distribution charts can be found below:

* The bar in red indicates where Pureprofile's OCF Yield % falls into.



Pureprofile OCF Yield % Calculation

OCF Yield % is a financial solvency ratio that compares the operating cash flow a company is expected to earn against its market value.

Pureprofile's OCF Yield % for the fiscal year that ended in Jun. 2025 is calculated as

OCF Yield %=Cash Flow from Operations / Market Cap
=4.791 / 46.76788
=10.24%

Pureprofile's annualized OCF Yield % for the quarter that ended in Dec. 2025 is calculated as

OCF Yield %=Cash Flow from Operations * Annualized Factor / Market Cap
=1.904 * 2 / 57.320053
=6.64%

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about OCF Yield % →
What does a OCF Yield % of 11.78 mean?
Pureprofile (ASX:PPL) has a OCF Yield % of 11.78 as of Jun. 25, 2026. OCF Yield is calculated as Cash Flow from Operations divided by Market Capitalization. View historical data on Pureprofile and its competitors. This is 32% above median its historical median of 8.90. According to the industry distribution chart, Pureprofile ranks #316 out of 1033 companies in the Media - Diversified industry, placing it in the top 30.6%.
Is Pureprofile's OCF Yield % too high?
Pureprofile's current OCF Yield % of 11.78 is 32% above median its 10-year median of 8.90. The Media - Diversified industry median OCF Yield % is 4.75. Pureprofile's value of 11.78 is 148% above this industry median. Based on the distribution chart, Pureprofile ranks #316 out of 1033 companies in the Media - Diversified industry, which is above the industry midpoint.
How does Pureprofile's OCF Yield % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Pureprofile ranks #316 out of 1033 companies for OCF Yield %. This puts Pureprofile in the upper half of its industry. The industry median OCF Yield % is 4.75. Pureprofile's value of 11.78 is 148% above this benchmark. While the company's 10-year median is 8.90 vs. the industry median of 4.75, Pureprofile has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good OCF Yield % for a Media - Diversified company?
The median OCF Yield % among Media - Diversified companies is 4.75, based on 1,033 companies in the industry. Companies in the top quartile (top 25%) have a OCF Yield % significantly above this median, while those in the bottom quartile fall well below. However, OCF Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pureprofile's current OCF Yield % of 11.78 is 148% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high OCF Yield % mean?
A high OCF Yield % can signal that a stock is expensive relative to its fundamentals. OCF Yield is calculated as Cash Flow from Operations divided by Market Capitalization. View historical data on Pureprofile and its competitors. For the Media - Diversified industry, the median OCF Yield % is 4.75 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pureprofile's current OCF Yield % is 11.78, which is 32% above median its own 10-year median of 8.90. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pureprofile stock overvalued right now?
Based on GuruFocus' analysis, Pureprofile (ASX:PPL) is currently considered Modestly Undervalued. The stock's GF Value™ is A$0.04, compared to a current price of A$0.03 — trading 25% below its estimated fair value. The current OCF Yield % is 11.78, which is 32% above median its 10-year median of 8.90 and 148% above the Media - Diversified industry median of 4.75. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is OCF Yield % calculated?
OCF Yield % is calculated from a company's financial statements. For Pureprofile (ASX:PPL), the current OCF Yield % is 11.78 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Pureprofile Business Description

Address 263 Riley Street, Surry Hills, Sydney, NSW, AUS, 2010
Pureprofile Ltd is a global data and insights organization providing online research and digital advertising services for agencies, marketers, researchers, and publishers. The company offers custom audiences, advanced survey programming, data cleaning and hygiene, dashboards, advertising effectiveness studying, competitor benchmarking, and analytics services.