Pureprofile (ASX:PPL) 3-1 Month Momentum %: -16.22% (As of Jul. 13, 2026)


What is Pureprofile 3-1 Month Momentum %?

Pureprofile ASX:PPL +1.75% 3-1 Month Momentum % is -16.22% as of Jul. 13, 2026. The stock has 2 warning signs investors should review. Among 1,018 Media - Diversified companies, Pureprofile ranks worse than 74.85% on this metric.

3-1 Month Momentum % is the total return of the stock from 3-month ago to 1-month ago. As of today (2026-07-13), Pureprofile's 3-1 Month Momentum % is -16.22%.

The industry rank for Pureprofile's 3-1 Month Momentum % or its related term are showing as below:

ASX:PPL's 3-1 Month Momentum % is ranked worse than
74.85% of 1018 companies
in the Media - Diversified industry
Industry Median: -5.53 vs ASX:PPL: -16.22

Pureprofile  (ASX:PPL) 3-1 Month Momentum % Explanation

Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 3-1 Month Momentum % measures the total return to a stock over the past three months, but ignores the previous month.

The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.

Pureprofile 3-1 Month Momentum % Related Terms

ASX:PPL vs APP, OMC, TTD: 3-1 Month Momentum % Comparison

For the Advertising Agencies subindustry, Pureprofile's 3-1 Month Momentum %, along with its competitors' market caps and 3-1 Month Momentum % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Pureprofile 3-1 Month Momentum % vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Pureprofile's 3-1 Month Momentum % distribution charts can be found below:

* The bar in red indicates where Pureprofile's 3-1 Month Momentum % falls into.


Pureprofile  (ASX:PPL) 3-1 Month Momentum % Calculation

3-1 Month Momentum % is calculated as following:

3-1 Month Momentum %=( Price 1-month ago / Price 3-month ago - 1 ) * 100 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about 3-1 Month Momentum % →
What does a 3-1 Month Momentum % of -16.22% mean?
Pureprofile (ASX:PPL) has a 3-1 Month Momentum % of -16.22% as of Jul. 13, 2026. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Pureprofile and its competitors. According to the industry distribution chart, Pureprofile ranks #762 out of 1018 companies in the Media - Diversified industry, placing it in the top 74.9%.
Is Pureprofile's 3-1 Month Momentum % too high?
Pureprofile's current 3-1 Month Momentum % is -16.22%. Based on the distribution chart, Pureprofile ranks #762 out of 1018 companies in the Media - Diversified industry, which is below the industry midpoint.
How does Pureprofile's 3-1 Month Momentum % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Pureprofile ranks #762 out of 1018 companies for 3-1 Month Momentum %. This places Pureprofile in the lower half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-1 Month Momentum % for a Media - Diversified company?
A good 3-1 Month Momentum % depends on the Media - Diversified industry context. However, 3-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-1 Month Momentum % mean?
A high 3-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Pureprofile and its competitors. Pureprofile's current 3-1 Month Momentum % is -16.22%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pureprofile stock overvalued right now?
Based on GuruFocus' analysis, Pureprofile (ASX:PPL) is currently considered Modestly Undervalued. The stock's GF Value™ is A$0.04, compared to a current price of A$0.03 — trading 27.5% below its estimated fair value. The current 3-1 Month Momentum % is -16.22%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-1 Month Momentum % calculated?
3-1 Month Momentum % is calculated from a company's financial statements. For Pureprofile (ASX:PPL), the current 3-1 Month Momentum % is -16.22% as of Jul. 13, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Pureprofile Business Description

Address 263 Riley Street, Surry Hills, Sydney, NSW, AUS, 2010
Pureprofile Ltd is a global data and insights organization providing online research and digital advertising services for agencies, marketers, researchers, and publishers. The company offers custom audiences, advanced survey programming, data cleaning and hygiene, dashboards, advertising effectiveness studying, competitor benchmarking, and analytics services.