PureprofileASX:PPL OCF Margin % is 5.71% as of Dec. 2025, which is 13% below its 10-year median of 6.58. The stock has 2 warning signs investors should review. Among 1,017 Media - Diversified companies, Pureprofile ranks better than 53.88% on this metric.
The historical rank and industry rank for Pureprofile's OCF Margin % or its related term are showing as below:
ASX:PPL'
s OCF Margin % Range Over the Past 10 Years
Min: -1.49 Med: 6.58 Max: 9.76
Current: 7.4
During the past 11 years, the highest OCF Margin % of Pureprofile was 9.76%. The lowest was -1.49%. And the median was 6.58%.
ASX:PPL's OCF Margin % is ranked better than 53.88% of 1017
companies
in the Media - Diversified industry
Industry Median: 5.94
vs ASX:PPL: 7.40
Pureprofile OCF Margin % Related Terms
Pureprofile OCF Margin % Historical Data
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The historical data trend for Pureprofile's OCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Pureprofile's OCF Margin %, along with its competitors' market caps and OCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pureprofile OCF Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Pureprofile's OCF Margin % distribution charts can be found below:
* The bar in red indicates where Pureprofile's OCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Pureprofile (ASX:PPL) has a OCF Margin % of 5.71% as of Dec. 2025. OCF Margin is the ratio of Cash Flow from Operations to Total Revenue. View historical data on Pureprofile and its competitors. This is 13% below median its historical median of 6.58. According to the industry distribution chart, Pureprofile ranks #469 out of 1017 companies in the Media - Diversified industry, placing it in the top 46.1%.
Is Pureprofile's OCF Margin % too high?
Pureprofile's current OCF Margin % of 5.71% is 13% below median its 10-year median of 6.58. The Media - Diversified industry median OCF Margin % is 5.94. Pureprofile's value of 5.71% is 3.9% below this industry median. Based on the distribution chart, Pureprofile ranks #469 out of 1017 companies in the Media - Diversified industry, which is above the industry midpoint.
How does Pureprofile's OCF Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Pureprofile ranks #469 out of 1017 companies for OCF Margin %. This puts Pureprofile in the upper half of its industry. The industry median OCF Margin % is 5.94. Pureprofile's value of 5.71% is 3.9% below this benchmark. While the company's 10-year median is 6.58 vs. the industry median of 5.94, Pureprofile has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good OCF Margin % for a Media - Diversified company?
The median OCF Margin % among Media - Diversified companies is 5.94, based on 1,017 companies in the industry. Companies in the top quartile (top 25%) have a OCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, OCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pureprofile's current OCF Margin % of 5.71% is 3.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high OCF Margin % mean?
A high OCF Margin % can signal that a stock is expensive relative to its fundamentals. OCF Margin is the ratio of Cash Flow from Operations to Total Revenue. View historical data on Pureprofile and its competitors. For the Media - Diversified industry, the median OCF Margin % is 5.94 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pureprofile's current OCF Margin % is 5.71%, which is 13% below median its own 10-year median of 6.58. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pureprofile stock overvalued right now?
Based on GuruFocus' analysis, Pureprofile (ASX:PPL) is currently considered Modestly Undervalued. The stock's GF Value™ is A$0.04, compared to a current price of A$0.03 — trading 25% below its estimated fair value. The current OCF Margin % is 5.71%, which is 13% below median its 10-year median of 6.58 and 3.9% below the Media - Diversified industry median of 5.94. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is OCF Margin % calculated?
OCF Margin % is calculated from a company's financial statements. For Pureprofile (ASX:PPL), the current OCF Margin % is 5.71% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Pureprofile Ltd is a global data and insights organization providing online research and digital advertising services for agencies, marketers, researchers, and publishers. The company offers custom audiences, advanced survey programming, data cleaning and hygiene, dashboards, advertising effectiveness studying, competitor benchmarking, and analytics services.
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