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PureprofileASX:PPL EV-to-OCF is 6.98 as of Jul. 17, 2026, which is 28% below its 10-year median of 9.71. The stock has 2 warning signs investors should review. Among 1,023 Media - Diversified companies, Pureprofile ranks worse than 58.65% on this metric.
EV-to-OCF is calculated as enterprise value divided by its cash flow from operations. As of today, Pureprofile's Enterprise Value is A$31.66 Mil.
Pureprofile's Cash Flow from Operations for the trailing twelve months (TTM) ended in Dec. 2025 was A$4.54 Mil. Therefore, Pureprofile's EV-to-OCF for today is 6.98.
The historical rank and industry rank for Pureprofile's EV-to-OCF or its related term are showing as below:
ASX:PPL'
s EV-to-OCF Range Over the Past 10 Years
Min: -78.68 Med: 9.71 Max: 24.09
Current: 7.11
During the past 11 years, the highest EV-to-OCF of Pureprofile was 24.09. The lowest was -78.68. And the median was 9.71.
ASX:PPL's EV-to-OCF is ranked worse than 58.65% of 1023
companies
in the Media - Diversified industry
Industry Median: 4.74
vs ASX:PPL: 7.11
EV-to-OCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
EV-to-OCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Pureprofile's PE Ratio (TTM) for today is calculated as:
Pureprofile's share price for today is A$0.028.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Pureprofile's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 was A$0.002.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Cash Flow from Operations is an important financial metric because it represents the cash generated from operating activities at a company's disposal. Companies with a low EV-to-OCF ratio, combined with a strong balance sheet are generally considered as undervalued.
Pureprofile EV-to-OCF Related Terms
Pureprofile EV-to-OCF Historical Data
* Premium members only.
The historical data trend for Pureprofile's EV-to-OCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Pureprofile's EV-to-OCF, along with its competitors' market caps and EV-to-OCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pureprofile EV-to-OCF vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Pureprofile's EV-to-OCF distribution charts can be found below:
* The bar in red indicates where Pureprofile's EV-to-OCF falls into.
Pureprofile's current Enterprise Value is A$31.66 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Pureprofile's Cash Flow from Operations for the trailing twelve months (TTM) ended in Dec. 2025 was A$4.54 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Pureprofile (ASX:PPL) has a EV-to-OCF of 6.98 as of Jul. 17, 2026. This is 28% below median its historical median of 9.71. According to the industry distribution chart, Pureprofile ranks #600 out of 1023 companies in the Media - Diversified industry, placing it in the top 58.7%.
Is Pureprofile's EV-to-OCF too high?
Pureprofile's current EV-to-OCF of 6.98 is 28% below median its 10-year median of 9.71. The Media - Diversified industry median EV-to-OCF is 4.74. Pureprofile's value of 6.98 is 47.3% above this industry median. Based on the distribution chart, Pureprofile ranks #600 out of 1023 companies in the Media - Diversified industry, which is below the industry midpoint.
How does Pureprofile's EV-to-OCF compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Pureprofile ranks #600 out of 1023 companies for EV-to-OCF. This places Pureprofile in the lower half of its industry. The industry median EV-to-OCF is 4.74. Pureprofile's value of 6.98 is 47.3% above this benchmark. While the company's 10-year median is 9.71 vs. the industry median of 4.74, Pureprofile has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-OCF for a Media - Diversified company?
The median EV-to-OCF among Media - Diversified companies is 4.74, based on 1,023 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-OCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-OCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pureprofile's current EV-to-OCF of 6.98 is 47.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-OCF mean?
A high EV-to-OCF can signal that a stock is expensive relative to its fundamentals. For the Media - Diversified industry, the median EV-to-OCF is 4.74 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pureprofile's current EV-to-OCF is 6.98, which is 28% below median its own 10-year median of 9.71. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pureprofile stock overvalued right now?
Based on GuruFocus' analysis, Pureprofile (ASX:PPL) is currently considered Possible Value Trap. The stock's GF Value™ is A$0.04, compared to a current price of A$0.03 — trading 30% below its estimated fair value. The current EV-to-OCF is 6.98, which is 28% below median its 10-year median of 9.71 and 47.3% above the Media - Diversified industry median of 4.74. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-OCF calculated?
EV-to-OCF is calculated from a company's financial statements. For Pureprofile (ASX:PPL), the current EV-to-OCF is 6.98 as of Jul. 17, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Pureprofile Ltd is a global data and insights organization providing online research and digital advertising services for agencies, marketers, researchers, and publishers. The company offers custom audiences, advanced survey programming, data cleaning and hygiene, dashboards, advertising effectiveness studying, competitor benchmarking, and analytics services.
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