United Fire GroupUFCS +2.51%60 Median PS Value is $39.60 as of Jun. 24, 2026, which is 4559% above its 10-year median of 0.85. GuruFocus rates UFCS with a GF Score™ of 60/100 and a GF Value™ of $31.56 (Significantly Overvalued). The stock has 5 warning signs investors should review. Among 344 Insurance companies, United Fire Group ranks worse than 69.77% on this metric.
This valuation method assumes that the stock valuation will revert to its historical (10-Year) median in terms of PS Ratio. The reason we use PS Ratio instead of PE Ratio or PB Ratio is because PS Ratio is independent of profit margin, and can be applied to a broader range of situations.
The historical rank and industry rank for United Fire Group's Median PS Value or its related term are showing as below:
UFCS'
s Price-to-Median-PS-Value Range Over the Past 10 Years
Min: 0.53 Med: 0.85 Max: 1.47
Current: 1.3
During the past 13 years, the highest Price to Median PS Value of United Fire Group was 1.47. The lowest was 0.53. And the median was 0.85.
UFCS's Price-to-Median-PS-Value is ranked worse than 69.77% of 344
companies
in the Insurance industry
Industry Median: 0.99
vs UFCS: 1.30
United Fire Group (NAS:UFCS) Median PS Value Explanation
This valuation method assumes that the stock valuation will revert to its historical (10-Year) mean in terms of PS Ratio. The reason we use PS Ratio instead of PE Ratio or PB Ratio
is because PS Ratio is independent of profit margin, and can be applied to a broader range of situations.
It also assumes that over time the profit margin is constant. If a company increases its profit margin to a sustainable level, this value might under-estimate its value. If it has permanent declined profit margins, this may over-estimate the company's value.
United Fire Group's Price to Median PS Value for today is calculated as
Price to Median PS Value
=
Share Price
/
Median PS Value
=
51.49
/
39.60
=
1.30
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
United Fire Group Median PS Value Related Terms
United Fire Group Median PS Value Historical Data
* Premium members only.
The historical data trend for United Fire Group's Median PS Value can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
UFCS vs PRCH, HGTY, PRA: Median PS Value Comparison
For the Insurance - Property & Casualty subindustry, United Fire Group's Price-to-Median-PS-Value, along with its competitors' market caps and Price-to-Median-PS-Value data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
United Fire Group Price-to-Median-PS-Value vs Insurance Industry
For the Insurance industry and Financial Services sector, United Fire Group's Price-to-Median-PS-Value distribution charts can be found below:
* The bar in red indicates where United Fire Group's Price-to-Median-PS-Value falls into.
10-Year Median PS Ratio is 0.7271.
United Fire Group's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $54.464.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
United Fire Group (UFCS) has a Median PS Value of $39.60 as of Jun. 24, 2026. Median price-sales value is the stock value based on a company's 10-year median price-sales ratio, View historical data on United Fire Group and its competitors. This is 4559% above median its historical median of 0.85. Over the past decade, United Fire Group's Median PS Value has ranged from 0.53 to 1.47. According to the industry distribution chart, United Fire Group ranks #240 out of 344 companies in the Insurance industry, placing it in the top 69.8%.
Is United Fire Group's Median PS Value too high?
United Fire Group's current Median PS Value of $39.60 is 4559% above median its 10-year median of 0.85. Over the past 10 years, this metric has ranged from a low of 0.53 to a high of 1.47. The Insurance industry median Median PS Value is 0.99. United Fire Group's value of $39.60 is 3900% above this industry median. Based on the distribution chart, United Fire Group ranks #240 out of 344 companies in the Insurance industry, which is below the industry midpoint. Overall, United Fire Group has a GF Score™ of 60/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does United Fire Group's Median PS Value compare to PRCH and HGTY?
According to the Insurance industry distribution chart, United Fire Group ranks #240 out of 344 companies for Median PS Value. This places United Fire Group in the lower half of its industry. The industry median Median PS Value is 0.99. United Fire Group's value of $39.60 is 3900% above this benchmark. Historically, United Fire Group's own Median PS Value has ranged from 0.53 to 1.47 over the past decade. While the company's 10-year median is 0.85 vs. the industry median of 0.99, United Fire Group has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Median PS Value for an Insurance company?
The median Median PS Value among Insurance companies is 0.99, based on 344 companies in the industry. Companies in the top quartile (top 25%) have a Median PS Value significantly above this median, while those in the bottom quartile fall well below. However, Median PS Value should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. United Fire Group's current Median PS Value of $39.60 is 3900% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Median PS Value mean?
A high Median PS Value can signal that a stock is expensive relative to its fundamentals. Median price-sales value is the stock value based on a company's 10-year median price-sales ratio, View historical data on United Fire Group and its competitors. For the Insurance industry, the median Median PS Value is 0.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. United Fire Group's current Median PS Value is $39.60, which is 4559% above median its own 10-year median of 0.85. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is United Fire Group stock overvalued right now?
Based on GuruFocus' analysis, United Fire Group (UFCS) is currently considered Significantly Overvalued. The stock's GF Value™ is $31.56, compared to a current price of $51.49 — trading 63.1% above its estimated fair value. The current Median PS Value is $39.60, which is 4559% above median its 10-year median of 0.85 and 3900% above the Insurance industry median of 0.99. United Fire Group's overall GF Score™ is 60/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Median PS Value calculated?
Median PS Value is calculated from a company's financial statements. For United Fire Group (UFCS), the current Median PS Value is $39.60 as of Jun. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is United Fire Group (UFCS) Overvalued in 2026?
Based on GuruFocus' analysis, United Fire Group stock appears to be overvalued.
The current stock price of $51.49 is trading 63.1% above its estimated GF Value™ of $31.56.
GuruFocus considers United Fire Group to be Significantly Overvalued.
Key valuation signals for UFCS:
Median PS Value: $39.60 (4559% above median its 10-year median of 0.85)
GF Value™: $31.56 vs. price of $51.49 (63.1% above fair value)
Industry Position: 3900% above the Insurance median (#240 of 344)
No single metric tells the full story. See the UFCS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
United Fire Group Inc is engaged in the business of writing property and casualty insurance and selling annuities through a network of independent agencies. The company's only operating segment is property and casualty insurance, which includes commercial lines insurance, personal lines insurance, and assumed reinsurance. The primary source of revenue is premium and investment income.
60GF Score
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