PRPL (Purple Innovation) Cyclically Adjusted PS Ratio: 0.02 (As of Jul. 19, 2026) — 50% Below Median

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PRPL Purple Innovation Inc PRPL
44 GF Score
Price $7.19
GF Value $21.63
Valuation Possible Value Trap
! 7 Warning Signs
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What is Purple Innovation Cyclically Adjusted PS Ratio?

Purple Innovation PRPL -7.21% 44 Cyclically Adjusted PS Ratio is 0.02 as of Jul. 19, 2026, which is 50% below its 10-year median of 0.04. GuruFocus rates PRPL with a GF Score™ of 44/100 and a GF Value™ of $21.63 (Possible Value Trap). The stock has 7 warning signs investors should review. Among 338 Furnishings, Fixtures & Appliances companies, Purple Innovation ranks better than 98.82% on this metric.

As of today (2026-07-19), Purple Innovation's current share price is $7.19. Purple Innovation's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 was $468.41. Purple Innovation's Cyclically Adjusted PS Ratio for today is 0.02.

The historical rank and industry rank for Purple Innovation's Cyclically Adjusted PS Ratio or its related term are showing as below:

PRPL' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.02   Med: 0.04   Max: 0.06
Current: 0.02

During the past years, Purple Innovation's highest Cyclically Adjusted PS Ratio was 0.06. The lowest was 0.02. And the median was 0.04.

PRPL's Cyclically Adjusted PS Ratio is ranked better than
98.82% of 338 companies
in the Furnishings, Fixtures & Appliances industry
Industry Median: 0.675 vs PRPL: 0.02

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Purple Innovation's adjusted revenue per share data for the three months ended in Mar. 2026 was $22.083. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is $468.41 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Purple Innovation  (NAS:PRPL) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Purple Innovation Cyclically Adjusted PS Ratio Related Terms


Purple Innovation Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Purple Innovation's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Purple Innovation Cyclically Adjusted PS Ratio Chart

Purple Innovation Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.04

Purple Innovation Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.04 0.04 0.05 0.04 0.04

PRPL vs VIOT, CRWS, MWYN: Cyclically Adjusted PS Ratio Comparison

For the Furnishings, Fixtures & Appliances subindustry, Purple Innovation's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Purple Innovation Cyclically Adjusted PS Ratio vs Furnishings, Fixtures & Appliances Industry

For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Purple Innovation's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Purple Innovation's Cyclically Adjusted PS Ratio falls into.


PRPL
44GF Score
Purple Innovation Inc PRPL
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Purple Innovation Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Purple Innovation's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=7.19/468.41
=0.02

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Purple Innovation's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Purple Innovation's adjusted Revenue per Share data for the three months ended in Mar. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=22.083/330.2130*330.2130
=22.083

Current CPI (Mar. 2026) = 330.2130.

Purple Innovation Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201606 0.000 241.018 0.000
201609 0.000 241.428 0.000
201612 0.000 241.432 0.000
201703 89.655 243.801 121.432
201706 141.920 244.955 191.316
201709 166.699 246.819 223.022
201712 187.616 246.524 251.307
201803 180.857 249.554 239.312
201806 225.476 251.989 295.470
201809 210.107 252.439 274.839
201812 232.810 251.233 305.998
201903 248.214 254.202 322.434
201906 304.746 256.143 392.871
201909 55.590 256.759 71.493
201912 138.111 256.974 177.473
202003 120.805 258.115 154.549
202006 140.987 257.797 180.591
202009 105.653 260.280 134.040
202012 68.005 260.474 86.213
202103 68.164 264.877 84.978
202106 68.256 271.696 82.957
202109 63.464 274.310 76.398
202112 69.625 278.802 82.464
202203 53.029 287.504 60.907
202206 43.328 296.311 48.285
202209 41.471 296.808 46.138
202212 39.438 296.797 43.878
202303 26.992 301.836 29.530
202306 28.047 305.109 30.355
202309 33.230 307.789 35.651
202312 34.145 306.746 36.757
202403 28.303 312.332 29.923
202406 27.899 314.175 29.323
202409 27.581 315.301 28.885
202412 29.779 315.605 31.157
202503 24.203 319.799 24.991
202506 24.278 322.561 24.854
202509 27.391 324.800 27.847
202512 32.446 324.054 33.063
202603 22.083 330.213 22.083

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 0.02 mean?
Purple Innovation (PRPL) has a Cyclically Adjusted PS Ratio of 0.02 as of Jul. 19, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Purple Innovation and its competitors. This is 50% below median its historical median of 0.04. Over the past decade, Purple Innovation's Cyclically Adjusted PS Ratio has ranged from 0.02 to 0.06. According to the industry distribution chart, Purple Innovation ranks #4 out of 338 companies in the Furnishings, Fixtures & Appliances industry, placing it in the top 1.2%.
Is Purple Innovation's Cyclically Adjusted PS Ratio too high?
Purple Innovation's current Cyclically Adjusted PS Ratio of 0.02 is 50% below median its 10-year median of 0.04. Over the past 10 years, this metric has ranged from a low of 0.02 to a high of 0.06. The Furnishings, Fixtures & Appliances industry median Cyclically Adjusted PS Ratio is 0.68. Purple Innovation's value of 0.02 is 97% below this industry median. Based on the distribution chart, Purple Innovation ranks #4 out of 338 companies in the Furnishings, Fixtures & Appliances industry, which is in the top quartile — a strong position relative to peers. Overall, Purple Innovation has a GF Score™ of 44/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Purple Innovation's Cyclically Adjusted PS Ratio compare to VIOT and CRWS?
According to the Furnishings, Fixtures & Appliances industry distribution chart, Purple Innovation ranks #4 out of 338 companies for Cyclically Adjusted PS Ratio. This places Purple Innovation in the top 1% of its industry — outperforming the majority of peers. The industry median Cyclically Adjusted PS Ratio is 0.68. Purple Innovation's value of 0.02 is 97% below this benchmark. Historically, Purple Innovation's own Cyclically Adjusted PS Ratio has ranged from 0.02 to 0.06 over the past decade. While the company's 10-year median is 0.04 vs. the industry median of 0.68, Purple Innovation has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Furnishings, Fixtures & Appliances company?
The median Cyclically Adjusted PS Ratio among Furnishings, Fixtures & Appliances companies is 0.68, based on 338 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Purple Innovation's current Cyclically Adjusted PS Ratio of 0.02 is 97% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Purple Innovation and its competitors. For the Furnishings, Fixtures & Appliances industry, the median Cyclically Adjusted PS Ratio is 0.68 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Purple Innovation's current Cyclically Adjusted PS Ratio is 0.02, which is 50% below median its own 10-year median of 0.04. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Purple Innovation stock overvalued right now?
Based on GuruFocus' analysis, Purple Innovation (PRPL) is currently considered Possible Value Trap. The stock's GF Value™ is $21.63, compared to a current price of $7.19 — trading 66.8% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 0.02, which is 50% below median its 10-year median of 0.04 and 97% below the Furnishings, Fixtures & Appliances industry median of 0.68. Purple Innovation's overall GF Score™ is 44/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Purple Innovation (PRPL), the current Cyclically Adjusted PS Ratio is 0.02 as of Jul. 19, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Purple Innovation (PRPL) Overvalued in 2026?

Based on GuruFocus' analysis, Purple Innovation stock appears to be undervalued. The current stock price of $7.19 is trading 66.8% below its estimated GF Value™ of $21.63. GuruFocus considers Purple Innovation to be Possible Value Trap.

Key valuation signals for PRPL:

  • Cyclically Adjusted PS Ratio: 0.02 (50% below median its 10-year median of 0.04)
  • GF Value™: $21.63 vs. price of $7.19 (66.8% below fair value)
  • GF Score™: 44/100 with 7 warning signs
  • Industry Position: 97% below the Furnishings, Fixtures & Appliances median (#4 of 338)

No single metric tells the full story. See the PRPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Purple Innovation Business Description

Address 4100 North Chapel Ridge Road, Suite 200, Lehi, UT, USA, 84048
Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
44GF Score

Get the complete analysis for PRPL

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$7.19
Price
$21.63
GF Value