PRPL (Purple Innovation) Tariff Resilience Score: 4/10 (As of Jun. 27, 2026)


PRPL Purple Innovation Inc PRPL
26 GF Score
Price $0.39
GF Value $0.86
Valuation Possible Value Trap
! 7 Warning Signs
View Full Analysis

What is Purple Innovation Tariff Resilience Score?

Purple Innovation PRPL -0.10% 26 Tariff Resilience Score is 4 as of Jun. 27, 2026. GuruFocus rates PRPL with a GF Score™ of 26/100 and a GF Value™ of $0.86 (Possible Value Trap). The stock has 7 warning signs investors should review. Among 444 Furnishings, Fixtures & Appliances companies, Purple Innovation ranks better than 94.82% on this metric.

Purple Innovation has the Tariff Resilience Score of 4, which implies that the company might have Average Resilient.

Purple Innovation has Purple Innovation Inc is vulnerable to tariffs due to its reliance on imported materials and international sales. Past tariffs have impacted costs, and the company is working on diversifying its supply chain to reduce risks.

Tariff Resilience Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more.

The company's exposure to international trade tariffs based on these criteria:

1. Global supply chain dependencies
2. Manufacturing locations versus sales markets
3. Import/export balance and percentage of revenue
4. Historical impact from previous tariff changes
5. Available mitigation strategies (alternative suppliers, pricing power)
6. Industry-specific tariff exemptions or vulnerabilities

Based on the research, GuruFocus believes Purple Innovation might have Average Resilient.

Purple Innovation  (NAS:PRPL) Tariff Resilience Score Explanation

The Tariff Resilience Score ranges from 0 to 10, with 10 as the most resilient. GuruFocus divided Moat Score into following 3 categories:

Tariff Resilience Score Resilience Level
7 - 10Highly Resilient
4 - 6Average Resilient
0 - 3Highly Vulnerable

Purple Innovation Tariff Resilience Score Related Terms

PRPL vs CRWS, SNBR, NTZ: Tariff Resilience Score Comparison

For the Furnishings, Fixtures & Appliances subindustry, Purple Innovation's Tariff Resilience Score, along with its competitors' market caps and Tariff Resilience Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Purple Innovation Tariff Resilience Score vs Furnishings, Fixtures & Appliances Industry

For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Purple Innovation's Tariff Resilience Score distribution charts can be found below:

* The bar in red indicates where Purple Innovation's Tariff Resilience Score falls into.


PRPL
26GF Score
Purple Innovation Inc PRPL
Tariff Resilience Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis
What does a Tariff Resilience Score of 4 mean?
Purple Innovation (PRPL) has a Tariff Resilience Score of 4 as of Jun. 27, 2026. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. According to the industry distribution chart, Purple Innovation ranks #23 out of 444 companies in the Furnishings, Fixtures & Appliances industry, placing it in the top 5.2%.
Is Purple Innovation's Tariff Resilience Score too high?
Purple Innovation's current Tariff Resilience Score is 4. Based on the distribution chart, Purple Innovation ranks #23 out of 444 companies in the Furnishings, Fixtures & Appliances industry, which is in the top quartile — a strong position relative to peers. Overall, Purple Innovation has a GF Score™ of 26/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Purple Innovation's Tariff Resilience Score compare to CRWS and SNBR?
According to the Furnishings, Fixtures & Appliances industry distribution chart, Purple Innovation ranks #23 out of 444 companies for Tariff Resilience Score. This places Purple Innovation in the top 5% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Tariff Resilience Score for a Furnishings, Fixtures & Appliances company?
A good Tariff Resilience Score depends on the Furnishings, Fixtures & Appliances industry context. However, Tariff Resilience Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Tariff Resilience Score mean?
A high Tariff Resilience Score can signal that a stock is expensive relative to its fundamentals. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. Purple Innovation's current Tariff Resilience Score is 4. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Purple Innovation stock overvalued right now?
Based on GuruFocus' analysis, Purple Innovation (PRPL) is currently considered Possible Value Trap. The stock's GF Value™ is $0.86, compared to a current price of $0.39 — trading 54.9% below its estimated fair value. The current Tariff Resilience Score is 4. Purple Innovation's overall GF Score™ is 26/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Tariff Resilience Score calculated?
Tariff Resilience Score is calculated from a company's financial statements. For Purple Innovation (PRPL), the current Tariff Resilience Score is 4 as of Jun. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Purple Innovation (PRPL) Overvalued in 2026?

Based on GuruFocus' analysis, Purple Innovation stock appears to be undervalued. The current stock price of $0.39 is trading 54.9% below its estimated GF Value™ of $0.86. GuruFocus considers Purple Innovation to be Possible Value Trap.

Key valuation signals for PRPL:

  • Tariff Resilience Score: 4
  • GF Value™: $0.86 vs. price of $0.39 (54.9% below fair value)
  • GF Score™: 26/100 with 7 warning signs

No single metric tells the full story. See the PRPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Purple Innovation Business Description

Address 4100 North Chapel Ridge Road, Suite 200, Lehi, UT, USA, 84048
Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
26GF Score

Get the complete analysis for PRPL

Tariff Resilience Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.39
Price
$0.86
GF Value